FIR Podcast Network
FIR Podcast Network
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ALP 299: Hire people who understand how to solve problems
Most hiring processes obsess over the wrong things. Do they know our project management software? Are they proficient in this specific tool? Meanwhile, the one capability that actually determines…
FIR #507: Should Nobody Really Ever Write with AI?
Take a stroll through LinkedIn. You’ll find no shortage of posts stridently deriding the notion that anyone should ever use AI to write for them. While that case isn’t hard to make for professional…
Circle of Fellows #126: Communicating in the Era of the Polycrisis
The days when a crisis communicator could simply reach for a dusty binder and follow a pre-scripted, linear checklist are gone — and they aren’t coming back. In the “good old days,” a crisis was…
ALP 298: Build the business you want to own, not the one you hope to sell
Most agency owners have read Built to Sell. But many have internalized the wrong lesson from it—fixating on that final chapter where the protagonist drives off into the sunset with a pile of cash,…
FIR #506: Battle of the Bots!
In this monthly long-form episode for March, Neville and Shel tackle a trio of interconnected themes reshaping the communications profession in the age of AI. The conversation opens with Anthropic’s…
FIR #505: Social Media’s Big Shift
In FIR #505, Neville and Shel dig into Hootsuite’s Social Media Trends 2026 report, which argues that social media is no longer just a communication channel — it’s morphing into a search engine,…
ALP 297: Holding companies discover retainers, call them “subscriptions”
S4 Capital has announced a revolutionary new pricing model that will transform how agencies charge for their services: instead of billable hours, they’re moving to… subscriptions. Fixed monthly fees.…
FIR #504: When Companies Blame Layoffs on AI — and Leave Communicators Holding the Bag
Shel and Neville examine a troubling trend gaining momentum across corporate America: AI washing — the practice of attributing layoffs to artificial intelligence when the real reasons are more…
FIR #503: When Your Boss Throws You Under the Bus
The president of the International Olympic Committee didn’t have an answer to a question posed to her at a press conference on the final day of the 2026 Winter Olympics. Or to another question. Or to…
Circle of Fellows #125: Communicating in the Age of Grievance
The 2025 Edelman Trust Barometer reveals a troubling shift from polarization to grievance to insularity—a progression in which stakeholders aren’t only divided or angry but also withdrawing into…
ALP 296: The PESO Model evolves for the AI era (and why your website isn’t dead)
The PESO Model has been guiding smart communications strategies for over a decade, but the tactical landscape underneath it keeps shifting. In the latest evolution, Gini and her team have completely…
FIR #502: Attack of the AI Agent!
In the February long-form episode of FIR, Shel and Neville dive deep into an AI-heavy landscape, exploring how rapidly accelerating technology is reshaping the communications profession—from…
FIR #501: AI and the Rise of the $400K Storyteller
AI isn’t replacing communicators — it’s amplifying the value of communication, especially storytelling and strategic writing. In this short, midweek FIR episode, Neville and Shel explore how the…
ALP 295: Building the ideal agency: wrestling with the tough decisions
David C. Baker recently published a fascinating thought experiment about what he’d do if starting an agency from scratch today—and it’s packed with provocative ideas worth serious consideration. His…
FIR B2B episode #159: A tale of two newspapers
We are back with this episode after the recent events of the massive layoffs at the Washington Post and the LA Times, the shuttering of the Pittsburgh Post Gazette and funding cuts at NPR. Paul and…
FIR #500: When Harassment Policies Meet Deepfakes
AI has shifted from being purely a productivity story to something far more uncomfortable. Not because the technology became malicious, but because it’s now being used in ways that expose old…
ALP 294: Wake up or get left behind: AI is forcing your hand
No more excuses. No more waiting to see how things play out. AI has moved past the experimental phase, and if you’re still treating it like a nice-to-have rather than a fundamental shift in how your…
FIR #499: When Saying Nothing Sends the Wrong Message
The Public Relations Society of America (PRSA) responded to member requests for a statement about the federal immigration crackdown in Minnesota with a letter explaining why the organization would…
AI risk, trust, and preparedness in a polycrisis era
In this FIR Interview, Neville Hobson and Shel Holtz speak with crisis and risk communication specialist Philippe Borremans about his new Crisis Communication 2026 Trend Report, based on a survey of…
ALP 293: Stop letting your website embarrass you
You built an agency you’re proud of. So why does your website still feature that glowing tribute to someone you wouldn’t recommend today, or explain services you stopped offering three years ago? In…
Frequently Asked Questions
FIR Podcast Network has published 9 episodes since March 2026, covering topics in News, News Commentary.
FIR Podcast Network is currently active with new episodes every few days. Average episode length is 20m.
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