Fire Footwear: Sneakers Talk (with Matt Frates)
Matt Frates | Matt Frates Creations, LLC
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Culture Vultures in Sneakers
Seth Fowler recently got some flak on X for selling a bunch of his collection. It led Matt to think about creators in the sneaker space who may be culture vultures, and the ones who, despite any…
Unresolved Debates in Sneakers
Throughout sneakers, there are debates we all have that never get resolved. After looking back at his own sneaker journey, Matt talks through three of these debates, and why they will never be…
I'm Not a Sneakerhead (and that's okay)
After seeing some creators talking through what makes someone a true sneakerhead, Matt takes a trip down memory lane thinking through ways he has changed as a sneaker lover.---Subscribe to Matt…
A New Direction for SNKRS
Nike made headlines with the firing of 90% of the staff working on the SNKRS app. This begs the question of what is next for the platform? Matt chimes in about the intention of SNKRS versus the…
The Book of Eastbay - Interviewing Art Juedes and Rick Gering
The Eastbay catalog, for those of a certain age, was one of the most iconic pieces of media in sneaker history. Between its colorful images, consistent presence, and selection, it captured the hearts…
Jae Tips Goes to Nike
Jae Tips emerged on the scene with his loud and proud work with Saucony. Unmistakeble in their appearance, they took the culture by storm. Recently Jae Tips announced an upcoming partnership with the…
Changing Tastes in Sneakers
A comment on a YouTube video made Matt think about changing perspectives and tastes. As we get older, should our tastes change in our likes and dislikes? Should we embrace new elements of the culture…
Air Max 95: Nike's Inflection Point
After receiving his pair of the Neon Air Max 95, Matt realized he underestimated the shoe. In looking through its history and origins, Matt came to see how influential and meaningful the shoe was in…
The Nike Air Max: Stylish and Innovative
March is Air Max month for Nike. They spend time celebrating some of the best shoes in the lineage. While Matt has visited the history of the Air Max before, this time he looks at the most innovative…
Community in Sneakers is Important
Sneaker culture can sometimes be made to be only about mass consumerism of sneakers. In reality, it is so much more. What makes the culture so special are the people and stories/experiences they…
Jerry Lorenzo and Costco SB Dunks: Icons of a Different Color
After a month long hiatus, Matt comes back to discuss the fizzling of Jerry Lorenzo's partnership with Adidas, and the hype and shock drop that was the Costco Nike SB Dunk. Both are icons in their…
Sneaker Releases in 2026
The year in sneakers that was 2025 was outstanding. Now that 2026 is here, what are the expectations? Will it be a letdown by default? Is it even fair to compare. Matt takes a look at the scene and…
An Authentic Look at My 2025
The end of 2025 is here, and while it was a great one for sneakers and the community, it was not the greatest year for Matt personally. Matt dives in a little to the uncertainty of the early part of…
My Favorite Sneakers of 2025
Sneaker of the Year is always talked about this time of year. Really, it should just be what sneakers are your favorite, because what you like is all that matters. Matt gives his favorites of…
Jeff Staple Makes Headlines (the bad kind)
Jeff Staple is a renowned figure in sneaker lore. His work speaks for itself. Recently he stirred up quite a controversy by making a pair of pigeon SB Dunks available for one lucky sneaker lover.…
Is Sneaker Culture Bored, or Spoiled?
As the sneaker year ends, not only do we debate whether 2025 is a great sneaker year, but Nike announces the new SNKRS Code program. Matt talks about who this program is for, and whether companies…
Steph Curry Leaves Under Armor: What's Next?
Big news broke that Steph Curry and Under Armor had ended their long-standing partnership. Speculation is running wild as to where Steph will end up. There is a brand out there that excites Matt more…
Get Inspired!
Matt uses the Bull Airs "The Scarecrow" shoe, and the processing of video making with it, as a means of inspiration recently. Even in the darkest of times, the smallest of things can light that fire…
FTK? - Talking Doernbecher Freestyle Criticism
Every year the Doernbecher Freestyle Series is unveiled as a vessel to raise money for a children's hospital. As sneakers have grown over the the years, so has the negative criticism of the shoes…
Salehe Bembury: Betting on Himself
Salehe Bembury has established himself, for better or worse, with his own style in sneakers. Whether it be his work with Crocs or New Balance, his work is recognizable. Recently it was leaked of his…
Frequently Asked Questions
Fire Footwear: Sneakers Talk (with Matt Frates) has published 175 episodes since October 2021, covering topics in Arts, Fashion & Beauty.
Fire Footwear: Sneakers Talk (with Matt Frates) is currently highly active with new episodes weekly. Average episode length is 18m.
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