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AI in Ad Tech: Workflow Automation, Decisioning, and the Ethics of Walled Gardens
The pace of change in advertising has never been faster—or more uncomfortable. As AI transitions from hype to practical implementation, media buyers, creative teams, and tech platforms are under…
Sell-side decisioning and the rise of demand path optimization
The shift from third-party cookies, increasing demand for transparency, and the commoditization of SSPs have triggered a new phase in digital advertising—one that repositions publishers at the helm…
Rethinking Curation: How Publishers and Agencies Can Reclaim the Open Web
The deprecation of third-party cookies and rise of privacy regulations have reshaped digital advertising—and publishers are feeling the pressure. While curation was once hailed as a fix, its first…
An insider look at Amazon Marketing Cloud and why trust is the central currency in data partnerships
The pressure to drive measurable outcomes while protecting consumer data has never been higher. Clean rooms are emerging as the go-to solution, but making them work across teams, platforms, and…
The true meaning of incrementality and the rise of AI in MMMs
Incrementality is often misunderstood—with many misusing the term, relying on attribution reports instead of true controlled experiments. So how can brands ensure that they are running an…
The role of CDPs in a world of increased data ownership, control, and AI
The acquisitions of CDPs like ActionIQ and mParticle are ushering in a new world in which CDPs are disappearing as standalone products. With brands and marketers increasingly conscious of data…
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First-Party Pod has published 6 episodes since February 2025, covering topics in Business, Marketing.
First-Party Pod is currently dormant with new episodes every 2 weeks. Average episode length is 51m.
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