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Episode 175: Bet On Everything
Welcome back to Floor 9! In this episode, the Lab team breaks down the “betting on everything” trend, tracing the surge in sports betting and prediction markets and the spread of those mechanics…
Episode 174: Contrasting the AI Strategies of Apple vs. Meta
Welcome back to Floor 9! In this episode, recorded on Thursday Sep. 18, Tom and Ryan, the power duo of our partnerships team, are joined by Lab’s managing director Adam to recap and discuss the…
Episode 173: 2025 Travel Trends
Welcome back to another episode of Floor 9. For this episode, host Tom Trudeau chatted with Adam Simon and Richard Yao from the Lab’s strategy team about our latest insights on travel. Together, they…
Episode 172: The Evolution of Retail Media Networks (Ft. Parbinder Dariwhal from CVS Media Exchange)
This week on Floor 9, we’re diving deep into the fast-changing world of retail media networks with Parbinder “Parbs” Dariwhal, VP and GM of CVS Media Exchange (CMX). With 72% of purchases now…
Episode 171: Apple WWDC 2025 Recap
This week on Floor 9, four members of the Lab team — Adam, Tom, Chelsea, and Elisa — assemble to discuss in-depth about everything brand marketers need to know about the latest news coming out of…
Episode 170: AI Mode, Agentic Web, & more from Google I/O 2025
On the latest Floor 9 episode, four members of the Lab team — Tom, Ryan, Richard, and Elisa — assemble to discuss in-depth about everything brand marketers that need to know about the AI-centric…
Episode 169: Upgrading the Creator Playbook for Brands
This week on Floor 9, host Tom Trudeau is joined by Lab members Chelsea Freitas and Ryan Miller for a dive deep into the evolving role of creators in the media ecosystem. From parasocial dynamics to…
Episode 168: The Evolving Sports Media Landscape
Welcome back to Floor 9! This week, host Ryan Miller is joined by Chelsea Freitas, the Lab’s strategy maven, and Tom Trudeau, our partnerships maverick, to chat about a shared passion topic — sports!…
Episode 167: 2025 Outlook Trends
Welcome back to Floor 9. As usual, we kicked off the year with an Outlook report to forecast some emerging trends in media and consumer behavior that we think will be crucial to brand strategy in…
Episode 166: CES 2025 Highlights
Welcome back to Floor 9. As always, we are kicking off the new year with a CES episode featuring the entire Lab team. Together, we recapped the highs and lows of CES 2025, shared our personal…
Episode 165: 2024 Year-End Trend Recap
Closing out this remarkable year of innovations, the entire Lab team came together for our annual recap of the biggest trends that defined the tech and media landscape in 2024, and look ahead to see…
Episode 164: 2024 Holiday Shopping Trends
‘Tis the season again, and the Lab is here to discuss the latest shopping trends that we think brands should keep an eye out for this year. From a renewed emphasis on experiential in-store shopping…
Episode 163: The Early Days of MR Headsets
Welcome back to Floor 9! This month, we welcome long-time host and director of partnerships, Ryan, back from his paternity leave to chat with Adam, the managing director of the Lab, to round up all…
Episode 162: iPhone’’s New “Visual Intelligence” & More
Welcome back to another episode of Floor 9. This week, Tom Trudeau from our partnerships team chats with our managing director Adam Simon about everything that marketers should know coming out of the…
Episode 161: Futurecaster Survey & Must-Know Insights
In this special bonus episode of the month, the Lab’s strategy team assembles to discuss the highlights from the results of our latest Futurecaster survey! Futurecaster is the Lab’s proprietary…
Episode 160: How Brands Can Avoid Being Commoditized by AI
This week on Floor 9, the Lab’s managing director Adam Simon welcomes two senior UM executives, Dan Chapman, Global Chief Strategy Officer, and Andy Littlewood, Global Chief Product Officer, to Floor…
Episode 159: After the "Streaming Wars," What's Next for Hollywood?
This month on Floor 9, the Lab team assembles for a panel discussion on the future of the entertainment industry. Faced with rising streaming fatigue, high-churn “nomadic subscribers,” and the…
Episode 158: Apple Intelligence & Other WWDC News
As usual, Apple’s latest WWDC event brought forth many software updates, but the star of the show was Apple’s major AI update — Apple Intelligence, which will enable LLM-powered new features across…
Episode 157: 2024 Developer Conferences are all about AI
May marks the beginning of the tech conference season, and this year, we had three key players in the AI race — OpenAI, Google, and Microsoft — all hosting their respective developer conferences…
Episode 156: Decoding Gen Alpha & Millennial Parenting
Kids these days! In this episode of Floor 9, the Lab’s strategy team (Adam Simon and Cheslea Freitas) and partnerships team (Ryan Miller and Tom Trudeau) join forces to analyze the youngest…
Frequently Asked Questions
Floor 9 has published 178 episodes since September 2017, covering topics in Society & Culture, Technology.
Floor 9 is currently declining with new episodes monthly. Average episode length is 35m.
Sign up on Grep.FM to access contact details for Floor 9, including email and social media links.
