Found in AI: AI Search Visibility, SEO, & GEO
Cassie Clark
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About This Podcast
Found in AI is a podcast for marketers, founders, and content strategists who want to understand—and win—AI search visibility in the new era of search.
Hosted by Cassie Clark, fractional content strategist and AI search optimization expert for startups and enterprise brands, the show explores how platforms like ChatGPT, Perplexity, Gemini, and Google’s AI-powered search experiences discover, select, and surface content.
Each episode breaks down real-world experiments, SEO, GEO / AEO, and content marketing strategies designed to help brands get found in AI-generated answers, not just traditional search results.
You’ll learn how to:
-Optimize content for AI-driven search and answer engines
-Blend traditional SEO with AI search optimization
-Build entity authority across search, social, and AI platforms
-Drive traffic, leads, and trust as search behavior continues to evolve
If you’re trying to future-proof your content strategy and understand how AI is reshaping discovery, Found in AI gives you the frameworks, insights, and tactics to stay visible—wherever search happens next.
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Recent Episodes
Schema.org's New Dataset + Claude Fable 5: What You Need to Know
Send us Fan Mail📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeTwo updates this week that marketers need to know about. First,…
57% Bot Traffic, One Year Early. And Google Picked This Week to Say "Check With Us."
Send us Fan Mail📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeThis week on Found in AI, Cassie is going solo today. There are a few…
Google Finally Catches Bing on AI Visibility — and Microsoft Confirmed The FSA Framework
Send us Fan Mail📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeThis week, two updates landed that look like product news but are really a…
Should You Block AI Bots From Your Website? | AJ Ghergich, Botify [Part 3 of 3]
Send us Fan Mail📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeEveryone's asking whether to block AI bots from their site. AJ Ghergich…
Bing's Visual Search Overhaul, Google's "Highly Cited" Badge, and Ask YouTube — What They Mean for AI Visibility
Send us Fan Mail📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeThree AI search updates this week — and the one that got the least…
Google Just Confirmed It. Your Next Customer Might Be an AI Agent. | AJ Ghergich, Botify [Part 2 of 3]
Send us Fan Mail📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeGoogle just announced Information Agents and Universal Cart at I/O. The…
Search Agents, Universal Cart, and the End of Passive Discovery
Send us Fan Mail📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeGoogle I/O was Tuesday. There's a lot to sort through — and most of it…
Why Your Marketing Dashboard Is Lying to You (And What AI Search Has to Do With It) | AJ Ghergich, Botify [Part 1 of 3]
Send us Fan Mail📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeYour analytics look broken. Impressions are up. Clicks are down.…
The GEO Guide Google Just Dropped (And What It Doesn't Tell You)
Send us Fan Mail📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeAfter two-plus years of the GEO conversation happening without them,…
ChatGPT Just Became an Ad Platform + Google Just Killed FAQ Schema
Send us Fan Mail📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeTwo stories shook AI search this week, and they look completely unrelated.…
The 24-Hour Reddit Citation: Carl Peterson on Mention Tracking, Quora, and Facebook Groups
Send us Fan Mail📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeReddit is everywhere right now — but the rules of how to actually show up…
ChatGPT Got Smarter, Google Wants Agent-Ready Sites, and AI Citations Just Got Personal
Send us Fan Mail📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeThis week, three updates from Google and OpenAI quietly told us the same…
SEO Agencies Have 2 Years Left
Send us Fan Mail📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeIf your SEO agency is still selling you the same playbook they sold you in…
Google Bets Big on Agents, Bing Bets Big on AI Reporting
Send us Fan Mail📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeGoogle held Cloud Next '26 in Vegas this week and barely mentioned AI…
What Happens When AI Gets Your Brand Wrong?
Send us Fan Mail📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeWhat if the AI answer about your brand is wrong? Not just incomplete or…
Why 93% Zero-Click Isn't a Bug (It's the Product)
Send us Fan Mail📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeThis week on Found in AI, Cassie Clark breaks down the three AI search…
Agentic Conversion Rate: The GEO Metric Nobody's Tracking Yet
Send us Fan Mail📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeWith ChatGPT agents, Claude in Chrome, Perplexity Comet, Cowork, and…
The Week AI Search Grew Up: A Third AEO, Google's AI Contribution Pilot, and the NYT Accuracy Study
Send us Fan Mail📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeFour stories this week, all pointing in the same direction: AI search is…
Should You Skip SEO and Go Straight to AI Search? [2026 UPDATE]
Send us Fan Mail📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeShould you skip SEO and go straight to AI search? In 2026, the short…
Gemma 4, Google's Core Update, and Why Your Search Console Is About to Look Weird
Send us Fan Mail📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: SubscribeGoogle released Gemma 4 this week, and while the tech press is treating it as a…
Frequently Asked Questions
Found in AI: AI Search Visibility, SEO, & GEO has published 69 episodes since August 2025, covering topics in Business, Marketing.
Found in AI: AI Search Visibility, SEO, & GEO is currently highly active with new episodes every few days. Average episode length is 18m.
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