From Birth to Business
Brit Anderson
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Recent Episodes
16 | Lingo the Flamingo with Deanna | Natural rubber teether, no-hole design innovation, lowering MOQs, landing major retailers, building momentum with one hero product
Deanna is the founder of Lingo the Flamingo, a natural rubber teether thoughtfully designed without holes to prevent mould and bacteria build-up. She began developing Lingo while on maternity leave…
15 | jeanie baby with Imogen | Stainless steel baby tableware, product idea validation strategy, pre-launch share to 1.2M followers, founder-led TikTok content, manufacturer sourcing via Alibaba
Imogen is the founder of jeanie baby, a premium stainless steel baby tableware brand created after she started solids with her first born. With so much noise in the feeding space and growing concerns…
14 | Little SOHLS with Victoria | Vogue-featured toddler shoes, multiple viral sell outs, bootstrapped success, Loox tiered review system, trade expos, brand collabs
After more than a decade in agency life, Victoria found herself facing a very different kind of brief once she became a mother. Her toddler refused to wear shoes, despite her investing in well known…
13 | Hackerlily with Laura Campbell | HipSurfer baby carrier, PR launch strategy, national TV coverage, expert endorsements, community driven content, Amazon, 3PL
Living with chronic pain while carrying her children led Laura Campbell to question why baby carriers were so often uncomfortable, impractical and short lived. What started as a personal frustration…
12 | Earthlings United with Anna Babidge | Ethical kids clothing brand, sustainable manufacturer, trade show tips, Shopify apps, influencer marketing
Anna Babidge is the founder of Earthlings United, a kids clothing brand created from a desire to reduce waste and design clothes that truly fit for longer. Inspired by watching her children quickly…
11 | WriggleBum with Beck | Nappy change harness, innovation patent process, researching online mother’s groups, micro-influencers
Beck’s journey to launching WriggleBum, a harness designed to make nappy changes quicker, easier, and less stressful for both babies and parents, began during her maternity leave. Frustrated by the…
10 | Lacevo with Sally Grice | Hands-free breast pump, strategic growth, retail partners, baby expos, trademarks, global business, manufacturing in China
Sally Grice is the visionary founder of Lacevo, a brand dedicated to transforming the breastfeeding experience for modern mothers. With nearly two decades of product development and manufacturing…
09 | Hello Samah with Samantha Waterhouse | Inflatable pools, organic growth, influencer collaborations, fulfilment centre, shipping expenses
Samantha Waterhouse's journey as the founder of Hello Samah, a hub for summer essentials, commenced with a longing for the freedom of self-employment. The inspiration for her business struck during…
08 | Buggalugs with Jasmine | Universal pacifier case, manufactured in Australia, sustainability, baby and retail expos
Jasmine created her product-based business Buggalugs to solve a problem she was very familiar with, constantly losing her baby's dummy to the unhygienic depths of her nappy bag. After extensive…
07 | Charlie Helena Collection with Renata Cruice | Bohemian-inspired baby outfits/accessories, crazy low MOQ of 30 units, market research strategy, customer engagement
Renata Cruice founded her bohemian-inspired baby brand, Charlie Helena Collection, based on a solid understanding of her ideal customer and their needs. Committed to creating a product-based business…
06 | Bundl with Belinda Appleby | Organic infant sleep wrap, Australian wool, India manufacturing, first hire, organic growth
Belinda Appleby has built a wildly successful business off the back of her signature product—an organic infant sleep wrap made from Australian wool. She is the founder of Bundl, a mother of three and…
05 | Little Human Linens with Kellee Eriksson | Waterproof fitted sheets, Etsy, China, TikTok, Pinterest
Kellee Eriksson is the founder of Little Human® Linens and epitomises the phrase ''a wealth of knowledge'' when it comes to marketing a product based business. In this episode we hear how her story…
04 | Mère Botanicals with Kate Murray | naturopath, birth and postpartum support
Kate Murray wears many hats. She's a mother of three, practicing naturopath and founder of Mère Botanicals—a destination for all natural and organic birth products. In episode 04 we hear how Kate's…
03 | Little Myrtle with Hayley & Dana | Scandi bedding with an Aussie twist, design-first process
Dana and Hayley are co-founders of Little Myrtle and very dear friends who finish each other's sentences. In this episode we hear about how their beautiful business is a creative outlet amongst the…
02 | mumamoo with Charlotte Chambers | infant formula, 200 retail stores before launch, starting a business with friends
Charlotte Chambers is a mother of two boys and the co-founder of mumamoo, an Australian made infant formula and toddler milk. In today's episode we chat about Charlotte's experience starting a brand…
01 | What is From Birth to Business?
Like many other soon-to-be mums, I have spent the last 8 months bingeing birth stories, completely consumed by the experiences of other women as I look down the barrel of my own. But as my due date…
Frequently Asked Questions
From Birth to Business has published 16 episodes since November 2023, covering topics in Business, Education.
From Birth to Business is currently sporadic with new episodes every 2 weeks. Average episode length is 38m.
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