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Why Slow Lead Response Is Killing Your Sales
Send us Fan MailIn this episode of From the Yellow Chair, Crystal sits down with Nick Miller of VIIRL Marketing to discuss why slow lead response is costing home service companies valuable revenue…
Your Phones are Costing You Customers
Send us Fan MailIf your phones aren't converting, your marketing spend is going to waste — and you might not even know it.In this episode, we sit down with Michelle from Pink Callers to tackle one of…
Why Contractors Don’t Need More Leads — They Need Better Conversions
Send us Fan MailYour marketing is generating leads — but are your techs and salespeople closing them? If not, you're basically lighting your marketing budget on fire. This week, Crystal sits down…
Why "Maintenance Plan" Is Killing Your Signups (And What to Call It Instead)
Send us Fan MailWhy "Maintenance Plan" Is Killing Your Signups (And What to Call It Instead)Are you losing recurring revenue without even knowing it? The problem might not be your offer — it might be…
How to Build Team Buy-In for Your Maintenance Club Program
Send us Fan MailCulture is the make-or-break factor for maintenance programs, and if your team isn’t excited to offer your membership, the offer won’t move no matter how good the pricing looks. I’m…
The Power of Maintenance Clubs: Turning One-Time Customers into Lifelong Clients
Send us Fan MailYour maintenance club might be the most valuable asset in your home service business and you’re probably underusing it. We’re talking about how to turn one-time HVAC and home service…
PPC for Contractors: Turning Paid Ads Into Booked Jobs
Send us Fan MailPPC has a reputation in home services: expensive, unpredictable, and somehow always blamed when the phones aren’t turning into booked work. We sit down with Brett Hansen from WebFX to…
From CTR to ROI: Making Sense of Your Email Marketing Metrics
Send us Fan MailYour email marketing is talking to customers every month, but do you actually know what it’s saying in the data? We sit down with Jocelyn from the Mailchimp Academy team to decode the…
Breaking Down the Acronym Soup in Contractor Marketing
Send us Fan MailMarketing vendors love acronyms because they sound precise, but they can also hide the only question that matters: did this effort create profitable revenue? Recording from an…
GBP Optimization 101: How to Win on Google
Send us Fan MailYour next customer is probably meeting you on Google before they ever see your website and that first impression is your Google Business Profile. If your hours are wrong, your address…
Scaling a Business Without the Burnout
Send us Fan MailBurnout is not a badge of honor, and it is definitely not a requirement for scaling a contracting business. Crystal sits down with Chuck Staskowitz, a former plumber who started from…
Open Estimates are Open Opportunities
Send us Fan MailYou don’t have a lead problem, you have an opportunity leak. If you’re staring at revenue goals while open estimates pile up and missed calls vanish, the money you want is already in…
Mass Media: How to Trust the Process When Building a Brand
Send us Fan MailIf you’ve ever said, “We tried billboards and nothing happened,” this conversation is for you. Mass media can feel silent and hard to measure, but when it’s done with the right…
The magic wand for your marketing strategy and brand
Send us Fan MailWhat if the best marketing isn’t a silver bullet but a well-practiced routine that wins attention, builds trust, and creates real momentum? We sit down with Jimmy Gibson—a…
Attribution That Matters: Stop Guessing, Start Knowing with Jeff Greenfield
Send us Fan MailMost marketing reports tell a neat story that isn’t true. We peel back the layers with Jeff from Provalytics to show how real customers actually find and choose a contractor—and why…
Brand Accelerator- 4 ways to build your brand in an authentic yet scalable way!
Send us Fan MailNeed customers to choose you before they even search? Crystal lays out a simple, gritty playbook for brand acceleration that doesn’t rely on massive ad budgets: creative messaging…
How rebranding SHOOK up Shanklin—for the better!
Send us Fan MailA 65-year family name can open doors—or hold you back. We sat down with Derek from Shanklin to unpack how a third-generation HVAC company protected its legacy while building a brand…
How Duck hunting has a new meaning for Rowell
Send us Fan MailWhat does it take for a 70-year HVAC company to break free from a look that blends into the crowd? We sit down with Rowell, a third-generation business, to explore the bold leap from…
Giving your brand the Royal Treatment
Send us Fan MailEver watch a hometown brand go from “just another contractor” to a neighbor everyone knows by name? That’s the journey we explore with Royal Air Systems, a second-generation HVAC…
Coach or Guru? Navigating the Noise in the Trades
Send us Fan MailGrowth stalls when we expect marketing to fix what’s really an operational problem. We dig into the honest math of margins, staffing, and process with Joe O’Grady of Team SPG, and we…
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From the Yellow Chair has published 223 episodes since November 2021, covering topics in Business, Education.
From the Yellow Chair is currently highly active with new episodes weekly. Average episode length is 31m.
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