Episodes 209
Avg. Duration 32m
Activity Highly Active
Since Nov 2021
Latest Episode Mar 2026

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Publishing Details

Schedule
Weekly
Format
Episodic
Consistency
89%
Hosting
feeds.buzzsprout.com

About This Podcast

Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working the grind at Lemon Seed Marketing, but this podcast is an outlet for us to share their experiences with the masses, From the Yellow Chair.

Podcasting 2.0 Features

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Recent Episodes

Attribution That Matters: Stop Guessing, Start Knowing with Jeff Greenfield

Mar 03, 2026 35m Transcript

Send a textMost marketing reports tell a neat story that isn’t true. We peel back the layers with Jeff from Provalytics to show how real customers actually find and choose a contractor—and why…

Brand Accelerator- 4 ways to build your brand in an authentic yet scalable way!

Feb 24, 2026 12m Transcript

Send a textNeed customers to choose you before they even search? Crystal lays out a simple, gritty playbook for brand acceleration that doesn’t rely on massive ad budgets: creative messaging that…

How rebranding SHOOK up Shanklin—for the better!

Feb 17, 2026 34m Transcript

Send a textA 65-year family name can open doors—or hold you back. We sat down with Derek from Shanklin to unpack how a third-generation HVAC company protected its legacy while building a brand that…

How Duck hunting has a new meaning for Rowell

Feb 10, 2026 20m Transcript

Send a textWhat does it take for a 70-year HVAC company to break free from a look that blends into the crowd? We sit down with Rowell, a third-generation business, to explore the bold leap from…

Giving your brand the Royal Treatment

Feb 03, 2026 26m Transcript

Send a textEver watch a hometown brand go from “just another contractor” to a neighbor everyone knows by name? That’s the journey we explore with Royal Air Systems, a second-generation HVAC company…

Coach or Guru? Navigating the Noise in the Trades

Jan 27, 2026 25m Transcript

Send a textGrowth stalls when we expect marketing to fix what’s really an operational problem. We dig into the honest math of margins, staffing, and process with Joe O’Grady of Team SPG, and we map…

Why Every Brand Needs a Story and How to Tell It Well with James Erskine

Jan 20, 2026 26m Transcript

Send a textWhat makes a brand memorable isn’t volume, it’s precision. We sit down with James Erskine, CEO of Rocket, to explore how one product can hold multiple stories—and why telling the right one…

The Missing Link Between Leads and Revenue with Kathrine Farris

Jan 13, 2026 20m Transcript

Send a textWhat if your marketing wasn’t a stack of disconnected tools but a living system that turns attention into revenue every day? We sit down with Kathrine Farris of MarkeTecs to map the path…

Over-Responsibility: The Silent Profit Killer in Home Services with guest Roger Daviston

Jan 06, 2026 47m Transcript

Send a textWhat if the trait you’re most proud of—being the one who always steps in—quietly destroys your profit and peace of mind? We dive into over-responsibility as a hidden profit killer and lay…

2025 Lemon Wrapped

Jan 02, 2026 23m Transcript

Send a textStop chasing silver bullets and start stacking real wins. We’re taking you through the most useful, unfiltered moments of 2025—what worked for contractors, what flopped, and how to build a…

The Gift of a Good Brand

Dec 23, 2025 17m Transcript

Send a textWant your marketing to feel smoother, your sales to close faster, and your decisions to get easier? We dig into the real gifts of a strong brand and why it’s the best investment you can…

Behind the Curtain of an Internal CMO

Dec 16, 2025 43m Transcript

Send a textWant a marketing plan that survives platform changes, rising CPCs, and slow seasons? We sit down with CMO Matt Tyner to unpack a practical playbook for home service companies that blends…

Behind the Scenes: Great American Brand Story 2025 Winners, Skagit Plumbing

Dec 09, 2025 32m Transcript

Send a textA new logo didn’t change everything—owning a clear promise did. We sit down with Mark and Teresa Summers of Skagit Plumbing to unpack how winning the Great American Brand Story set off a…

Unlock the mystery of building a strong foundation with Dave Sullivan

Dec 02, 2025 28m Transcript

Send a textReady to stop chasing topline and start building a business that lasts? We sit down with Dave Sullivan—third-generation contractor, founder of The Roofer Show, and coach to growth-minded…

Creative Ways To Show Thanks To Your Customers

Nov 25, 2025 13m Transcript

Send a textLoyalty doesn’t happen at the invoice; it happens in the simple, human moments after the job. We break down a practical gratitude playbook for home service brands—HVAC, plumbing,…

Smart Pricing in Home Services: Profits without fear

Nov 18, 2025 21m Transcript

Send a textEver wonder why some shops can charge premium prices without flinching while others apologize their way through every estimate? We unpack the playbook for home service pros who want to…

The Importance of the Speed to Lead With Danielle from Contractors In Charge

Nov 11, 2025 21m Transcript

Send a textLeads aren’t dying. They’re expiring while your team gets to them. We unpack a practical playbook for contractors to capture more jobs without buying more clicks, focusing on speed to lead…

From Technician to Leader: The Untold Transition

Nov 04, 2025 13m Transcript

Send a textTired of launching “great ideas” that die in the field? We break down a practical playbook for moving from technician to owner and getting your team to champion marketing initiatives…

Ugh, Another Slow Month?!? Is it Ops or Marketing?

Oct 28, 2025 14m Transcript

Send a textShoulder season has a way of telling the truth. When the weather stops handing you leads, response-based digital channels cool off, and the real drivers of growth—outbound effort and tight…

Navigating your business with your partner - the good, the bad, the ugly

Oct 24, 2025 42m Transcript

Send a textWhat if working with your spouse or sibling could be your unfair advantage instead of a constant tug-of-war? We sit down with women leading HVAC, plumbing, electrical, and home service…

Frequently Asked Questions

How many episodes does From the Yellow Chair have?

From the Yellow Chair has published 209 episodes since November 2021, covering topics in Business, Education.

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From the Yellow Chair is currently highly active with new episodes weekly. Average episode length is 32m.

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