FutureCraft GTM
Erin Mills & Ken Roden
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Recent Episodes
S2E215 Special Episode: Why Customer Success Can’t Be Automated (And What AI Can Actually Do)
Why Customer Success Can't Be Automated (And What AI Can Actually Do) In this special year-end episode of the FutureCraft GTM Podcast, hosts Ken Roden and Erin Mills sit down with Amanda Berger,…
S2E214 Why AI Rollouts Failed in 2025, And What's Actually Working in Go-to-Market
Join hosts Ken Roden and Erin Mills as they reflect on an incredible Season 2 of the FutureCraft GTM podcast. From pilot purgatory to agent swarms, they unpack how AI in go-to-market evolved…
S2E213 Boring Problems, Big Wins, Community‑Driven AI Adoption
Boring Problems, Big Wins, Community‑Driven AI Adoption AI is not overhyped, it is under-implemented. Ken Roden and Erin Mills chat with Sheena Miles on how to move from tool obsession to behavior…
S2E212 From Funnels to Playgrounds: Atlassian's Ashley Faus on Human-Centered Marketing in the AI Era
What happens when an Atlassian marketing veteran who decorates cakes and rides motorcycles decides the traditional marketing funnel is completely broken? You get Ashley Faus, Head of Lifecycle…
S2E211 Acceptable Mistakes & Ruthless Prioritization: How Top PMMs Are Winning in AI GTM
Episode Summary: Rebecca Shaddix joins Erin and Ken to blow up tired go-to-market tropes and rewrite what it means to lead with product marketing in an AI-native era. She shares the frameworks behind…
S2E210 On AI: Replacing Recruiters, Scaling Agents, and Getting Out of the Pilot Phase
We talk with Lennard Kooy, CEO of Lleverage, about why nobody actually cares about AI—they care about outcomes. Lennard drops hard truths on why most companies are moving too slow, how to accelerate…
S2E209 The AI Adoption Plateau: Why Change Management Still Rules Everything
In this episode of the FutureCraft GTM Podcast, hosts Ken Roden and Erin Mills reunite with returning favorite Liza Adams to discuss the current state of AI adoption in marketing teams. Liza shares…
S2E208 AI, AEO, and GTM Engineering: How to Build a B2B Marketing Engine
Episode Summary: In this packed episode, Lacey Miller joins Erin and Ken to demystify what it means to be a "Go-to-Market Engineer" in today’s AI-fueled marketing landscape. She breaks down how she…
S2E207 No More Slop: AI That Actually Works for GTM
In this high-velocity, truth-telling episode, Erin and Ken sit down with data scientist, author, and newsletter legend Christopher Penn to cut through the noise and the slop around AI and…
S2E206 Inside the AI Agent Workflow: What n8n Makes Possible for Non-Technical Builders with Chase Hannegan
What do military aviation and AI workflows have in common? According to Chase Hannegan. founder of Chase AI, TikTok viral sensation and today’s guest on Future Craft, it’s all about precision,…
S2E205 Unearthing AI's Potential: Unlocking AI’s Hidden Power in Sales, SEO & Strategy
In this episode of Future Craft GTM, Ken Roden and Erin Mills explore how AI is reshaping every layer of go-to-market, from automating rote tasks to powering deep research. They kick off with Ken’s…
S2E204 Pressure Tested: Paradox Leadership and AI Execution
In this episode of The FutureCraft Go To Market podcast, co-hosts Ken Roden and Erin Mills talk to speaker Mike Sweeney, a strategic executive coach, shares his expertise on leadership, emotional…
S2E203 GTM 2.0: Coach K on Winning with AI-Driven Strategy
This episode covers the transformational impact of AI on go-to-market strategies. The episode kicks off with Ken sharing about his custom baking assistant, Idiot Proof Bake Buddy, which organizes…
S2E202 How to Scale GTM with AI SDRs, Digital Twins & a Growth Mindset
AI, BDRs & Building a GTM Team of the Future – with Rachel Truair, CMO at Simpro Group Episode Title: How to Scale GTM with AI Agents, Digital Twins & a Growth Mindset Still wondering how AI…
S2E201 How AI Is Rewriting Go-To-Market Playbooks
We're back. In the first episode of Season 2 of the FutureCraft Podcast, Ken Roden and Erin Mills dig into how AI is shifting the entire go-to-market motion. Not just content, but sales enablement,…
S1E8 Using AI to Drive Sales and Marketing Performance: Insights from Matt Heinz
“Assume AI does everything..." In this episode of the FutureCraft Marketing podcast, hosts Ken Roden and Erin Mills discuss prompt refinement with ChatGPT and Claude and how AI can be used for…
S1E7 Moving beyond the Gen AI use case frenzy and driving an AI-fueled marketing strategy with Lara Shackelford
Episode Summary: In this week’s episode of the Futurecraft Marketing podcast, hosts Ken Roden and Erin Mills interview guest Lara Shackelford, a prominent AI strategist and thought leader, about…
S1E6 Pledge Allegiance to AI?: Content & SEO with Andy Crestodina
Episode Summary: Hosts Ken Roden and Erin Mills interview Andy Crestodina, co-founder and CMO of Orbit Media. They discuss the impact of AI on search and SEO, the future of AI in marketing, and how…
S1E5 Brand Survival Guide: Adapting to the AI Era, Tackling Deepfakes, and Upholding Ethics with Karrie Sanderson
Episode Summary: In this episode, hosts Ken Roden and Erin Mills talk AI and brand marketing with guest Karrie Sanderson. They discuss how AI is reshaping marketing and the importance of leveraging…
S1E4 Marketing Is in Its AI Era: Strategies, Tools, and Insights with Tahnee Perry
Episode 4: Marketing Is in Its AI Era: Strategies, Tools, and Insights with Tahnee Perry Interview: Tahnee Perry Episode Summary: In this episode, hosts Ken Roden and Erin Mills explore the ways AI…
Frequently Asked Questions
FutureCraft GTM has published 24 episodes since May 2024, covering topics in Business, Marketing.
FutureCraft GTM is currently dormant with new episodes weekly. Average episode length is 46m.
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