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The Last 20% Is Worth $100 Million
AI is making it cheaper to build games. It's doing nothing for the cost of building the right game. That distinction is about to crush more studios than any technology shift in the past decade. …
ThiGaming Trends for 2026 — And the One Nobody Wants to Talk AboutRT
Last month, I sat on a panel about where the gaming industry is headed. The conversation was good — but there was one thing I didn't say out loud.In this episode, I break down the key trends I think…
AppLovin Bull vs. Bear Case: What Operators Know That Investors Don't
AppLovin just crossed $250 billion in market cap. Stock up 127% YTD. EBITDA margins at 82%. Is this the beginning—or the top?We assembled the most qualified panel possible to break it down: an…
Your validation passed. Your players hated it. Here’s why. | MAG #10
Most game studios either skip validation entirely or waste hundreds of thousands on academic testing that doesn't move the needle. Both approaches kill products.In this episode, we discuss why…
Your Analytics Stack Is Killing Your Studio (The New Meta: PostHog FTW)
Most game studios waste weeks of runway on the wrong analytics decision—here's how to avoid that mistake.Traditional analytics SDK vendors like Amplitude, Mixpanel, and Braze promise plug-and-play…
Why Game Studio Failures Are Structure Problems, Not Talent Problems | Chris Casanova (Microsoft, Mojang, Relic, Hypixel)
Most game studios think they have a talent problem. They don't. They have a structure problem.Chris Casanova spent 15+ years as a producer across Microsoft Xbox, Mojang (Minecraft), Relic…
The Battlefield 6 Redemption, What UCLA Football Teaches About Leadership, & Structuring Teams to Win | MAG #7
Western AAA development is not dead. Battlefield 6's 7 million unit launch proves it. This episode deconstructs how EA and Vince Zampella reversed the "disaster" of Battlefield 2042 by focusing on…
Inside the $55B EA-Saudi Deal: Why It's Not a Typical LBO (with Chris Petrovic & Matthew Kanterman)
Saudi Arabia's Public Investment Fund just closed the largest gaming acquisition in history—$55 billion for Electronic Arts. But this isn't the typical private equity playbook.In this episode, host…
The Ad Monetization Playbook: Fixing Leaky Revenue, Boosting CPMs, and Scaling Your Team with Kelly Kang
Why is your ad revenue flat even when your game's traffic is growing? Margins are getting squeezed by hidden fees, and old strategies of yelling at partners no longer move the needle. In this…
MAG: Inside EA’s $55B LBO, Lessons from Grow A Garden, and the Intent→Action Gap ("Alien's Eye View")
This week, we're breaking down the end of an era: the historic $55 billion acquisition of Electronic Arts. Go inside the deal to hear the likely banker's pitch that sold EA's board and what this…
Unlock 82% of the Global Gaming Market: The Ultimate Localization Guide
Is your game only available in English? You could be ignoring over 80% of your potential players. In this deep dive, I sit down with Alexander Murauski, CEO of localization agency Alkonost, to unpack…
Can Delta Force Beat PUBG? Is the Take-Two Mafia a Myth & How to Fix Recruiting? | MAG #5
On this episode of Game Makers, we explore three critical topics: how Delta Force's mobile revenue soared past PUBG's by 75% , why the "Take-Two Mafia" thesis is a myth centered on the wrong company…
Arena Breakout: Infinite Breaks Out to PC!, Destiny: End of Western IP + China Dev, Secrets and Stupid Ideas | MAG #4
In this episode, we explore the major headwinds facing the games industry, from publisher-developer tensions to the viability of long-standing business models. We start with a raw look at industry…
MAG Monday #3: India's RMG Ban, Failure of GenAI, Amazon x Netflix Gaming+Streaming Bundle
Alpha: Clash Royale 5x Revenue, Understanding the Illegible Margin GameDev: The Problem with Product ValidationHappy MAG-nificent Monday!3-Macro: 3 stories impacting the competitive environment in…
3-2-1 MAG #2: Dreamhaven Layoffs, Silksong Success, GamePass Worth Jack**** | Magic Tiles 3 - Piano Game, Rise of AA | On Decision Making
3. MacroTop 3 Most Significant Gaming News From Last Week:Dreamhaven Games Hit by Layoffs (GamesIndustry.biz): Dreamhaven, the studio founded by former Blizzard Entertainment co-founder Mike…
3. 2. 1. Retro #1: Netease Bails on Western Studios, IGN Restructuring, Ubisoft and King Showcase AI
Top 3 Gaming News From Last Week:NetEase Shuts Down Another Western Studio (Game Developer): NetEase has closed T-Minus Zero Entertainment. This marks the third Western studio closure as part of a…
Finding Alpha: How to Find Your Company's Secret Advantage!
In an era where “good” isn’t good enough, this talk breaks down how to generate alpha—company-specific excess returns—by choosing the right game to play and going all-in on the highest-leverage…
Call of Duty vs. Battlefield, Dreamhaven Struggles, AI - Tencent & Unity | Game Dev Review #1
GAME DEV REVIEW #1NEWS:Top 5 Gaming NewsCall of Duty: Black Ops 7 Officially Revealed (GameSpot): Activision has unveiled the next entry in its massive first-person shooter franchise, "Call of Duty:…
Navigating the Game Industry Reset: Layoffs, AI Hiring & Career Strategy with Keith Caswell (ex-EA, Microsoft)
The games industry is in a state of flux. Layoffs are widespread, AI is disrupting hiring, and the future feels uncertain. To navigate this new landscape, we're joined by Keith Caswell, a 20-year HR…
Why Data Is The New Superpower In Gaming!
Four years after Apple's ATT shook the mobile gaming world, measurement remains complicated—but not impossible. Airbridge CEO Roi Nam joins us for an unfiltered technical discussion on what's…
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GameMakers has published 187 episodes since November 2020, covering topics in Leisure, Video Games.
GameMakers is currently sporadic with new episodes weekly. Average episode length is 51m.
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