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You’d be surprised what creators ACTUALLY want
What do some of the biggest creators want to be known for? We asked! Check out their answers.
Content creators BIGGEST challenges
We asked content creators about the most common misconceptions surrounding their craft, here's what they had to say.
0 to 10k followers: What it's REALLY like
Here's what creators struggled with most at the start.
EVERY creator starts somewhere
This week, we spoke with some of our favorite content creators about what sparked their journey.
How BIG Game Publishers Use Twitch, Reddit, X for MASSIVE Games Growth (w Gamesight)
Are you leveraging some of the best platforms for conversions in your marketing mix? Gamesight's 2024 State of Performance Marketing for Videogames report is out now and it shows that Twitch,…
S7E1 Marketing Agencies Suck! (Here's How To Find A Good One!)
If you’ve ever been burned by a marketing agency that promised the world and delivered a Google Doc full of vague recommendations, you’re not alone. There's a good reason so many people hate…
S6E46 2024 in Gaming: AI-Led Change, Market Shifts, UA Evolution, Creative Trends
2024 was a mixed year for gaming. Smaller studios struggled while large studios leveraged big advantages. But for those struggling, there's hope for 2025! Find out where things landed at the end of…
S6E45 FAILPROOF Your Game with a Soft Launch
In a landscape where only the best survive, success isn’t luck — it’s strategy. In this episode of Games Growth with Upptic, learn how to strategically execute a game soft launch so your gaming…
S6E44 Why AppLovin stock is up 900%!
Why is AppLovin stock up 900%?! Once a niche player in ad tech, it’s now the talk of the tech industry. Here’s a look at its history, explosive growth, and potential next moves. CHAPTERS 00:00 –…
S6E44 Report from Manila: On the ground at the GAM3 Awards
The GAM3 Awards in Manila marked a milestone for Web3 gaming, held live for the first time during the YGG Play Summit. Organized by GAM3S and Yield Guild Games (YGG), the event celebrated innovation,…
S6E43 Taking Web3 Games MAINSTREAM (ft. Adjust, Immutable, Eyeball Games)
The gaming industry is undergoing a transformative shift as Web3 technologies begin to integrate with traditional gaming experiences. In this episode of Games Growth with Upptic, we are…
S6E42 How Creative POWERS Today’s Games Growth
The games industry is dynamic, demanding a constant evolution of creative strategies to keep up with players' expectations. In this episode of Games Growth with Upptic, Upptic CGO Warren Woodward…
S6E41 Trump's Win: DOOM or BOOM for gaming?
Dive into the potential impact of Trump’s second presidency on gaming. Upptic CGO Warren Woodward and Upptic Marketing Director Xander Agosta highlight anticipated trends in mainstream gaming,…
S6E40 MONSTER Q3 earnings, SPOOKY Q4 outlook for games marketing
Are games and marketing flying or falling? In this episode of Games Growth with Upptic, Upptic CGO Warren Woodward and Upptic Marketing Director Xander Agosta discuss the heights of Q3, the worries…
S6E39 Mobile performance marketing tactics REVEALED (ft. GameMakers)
Looking for key, actionable takeaways on data modeling and optimization, the latest user acquisition channels and tactics, how to build a growth team, shifting marketing towards efficiency, and what…
S6E38 Off the Grid: Web3 Goes Mainstream!
In this emergency edition of Games Growth with Upptic, we dive into the explosive success of Off the Grid – a new third-person shooter from Gunzilla Games that’s shaking up gaming. Is this finally…
S6E37 Top AI tools, platforms for marketers
Gaming industry shakeups? No problem! In this episode, leaders from Upptic, Random Logic Games, and Candywriter reveal what tech and tools they are using to turn challenges into growth opportunities.…
S6E36 The Lean Growth Playbook ft. Candywriter & Random Logic Games
Discover the game-changing lean growth strategies game studios are using to skyrocket their games to the top of the charts with lean teams and AI tools. Growth marketing experts from Candywriter and…
S6E35 Unity kills runtime fee, layoffs persist, Fed rate cut gaming impact
Amid ongoing games industry layoffs, Unity just killed their runtime fee and the Federal Reserve has cut interest rates. What does this mean for game developers and game marketers? Stay ahead with…
S6E34 Growth Marketing & The Game Lifecycle (ft. Sanlo)
Upptic CGO Warren Woodward and Sanlo CEO Olya Caliujnaia dish on the hottest industry topics! Dive into: 💡growth marketing trends 💡soft launch strategies 💡cross-platform gaming, and 💡how AI is…
Frequently Asked Questions
Games Growth with Upptic has published 163 episodes since March 2021, covering topics in Business, Marketing.
Games Growth with Upptic is currently dormant with new episodes weekly. Average episode length is 40m.
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