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Recent Episodes
“We had to change how customers experienced us.” — Joshua Wahlstrom | GGP #087
What customers experience before they ever approve a repair often determines whether they trust your shop at all. In this Origin & Impact episode, Joshua Wahlstrom shares how Farmington Service…
"I want something decent, not elevator music" — Chris Hamann | GGP #86
Most shops focus on fixing cars—but the real battle is won before the customer ever walks in. This episode dives into how perception, humor, and communication shape trust long before the repair even…
S1E85 "AI Is Changing How Customers Choose Shops" — Shop Owners Panel | GGP #85
AI is changing how customers choose auto repair shops, but most shop owners are still trying to figure out where it actually fits. The real issue isn’t the technology—it’s how it impacts trust,…
"I want you to talk to me" — Nick Yannessa | GGP #84
Most shop owners think marketing is about clicks. In reality, it’s about trust, perception, and getting the phone to ring. This episode breaks down what actually drives customer confidence before…
"I want them to know we’re a family-run business" — Jonathon Grable | GGP 83
Trust isn’t built with sales tactics—it’s built through relationships. In this episode, Jonathon Grable breaks down how customer perception and communication directly shape retention, reputation, and…
“It's terribly hard to drive a customer into the door” — Corey Mitrovic | GGP #82
Launching a new auto repair shop isn’t just about fixing cars—it’s about earning trust before customers even walk through the door. In this Origin & Impact episode, Corey Mitrovic and Joey…
“You Can Do A Lot Of Business Not Knowing What You’re Doing.” — John Starkey | GGP #81
Trust in auto repair doesn’t start with a wrench—it starts with perception. In this Origin & Impact episode of the Garage Grit Podcast, John Starkey shares how relationships, visibility, and…
“You Can’t Just Say Integrity—You Have to Be About It” — Michael Mole | GGP #80
DescriptionTrust is the currency of every successful auto repair shop—but many owners unknowingly break it. In this episode of the Garage Grit Podcast Origin & Impact series, Michael Mole…
"We're trying to get awareness in the neighborhood that we're here." — Rusty Smith | GGP #79
Reputation can build a shop. But visibility is what sustains it.Rusty and Melissa Smith didn’t start with marketing systems. Smith Automotive in Pleasant Hill, Iowa grew on referrals, word-of-mouth,…
“People Don’t Like Confrontation — They Just Leave Reviews” — Tyler Mead | GGP #078
DescriptionTrust in auto repair isn’t built in the bay — it’s built through communication. In this Origin & Impact episode of the Garage Grit Podcast, Tyler Mead shares how small shifts in…
The Double-Edged Sword of Online Reviews in Automotive Services
Host Brad Hurlock (AA Shop Marketing) interviews three shop owners—John Starkey (Starkey’s Auto Repair, Honolulu), Daniel Jenkins (Jenkins Auto Repair, rural Tennessee), and Michael Mole (Integrity…
“I’m Not Making Money Off One Customer” — Ed Hajjar | GGP #076
Trust isn’t built through advertising alone — it’s built through everyday customer interactions. In this Origin & Impact episode, Ed Hajjar explains how reputation, communication, and consistency…
"People Started Saying, Go See Daniel" — Daniel Jenkins | GGP #75
Building trust isn’t about flashy marketing — it’s about becoming the shop customers confidently recommend when something goes wrong. In this Origin & Impact episode of the Garage Grit Podcast,…
"It's a service that we offer and it's a service that we provide." — Joe Arnold | GGP #074
Trust doesn’t start when the car breaks down. It starts with how customers feel the moment they walk through your door. In Episode 074 of the Garage Grit Podcast, Joe Arnold shares how customer…
“People Think You’re Qualified—Until They See You Work” — Drew Camp | GGP #73
Perception decides whether customers trust your shop before they ever meet you. In this Origin & Impact episode, Drew Camp breaks down how mismatched expectations—between what people claim and…
“Customers trusted us before our marketing existed” — Jennifer Hazeltine | GGP #072
In this Origin & Impact episode of the Garage Grit Podcast, Jennifer Hazeltine of American Import Auto, Inc. talks about how being visible, personable, and present in the community built customer…
“Consistency beats panic marketing every time” — Tim Shaffer | GGP #071
Most shop owners don’t have a marketing problem — they have a consistency problem. When car count drops, spending spikes. When things get busy, marketing disappears. In this Vendor Insights episode,…
“Customers trust clarity in how we communicate” — Brandan & Kelsey Lancaster | GGP #070
In this episode of Garage Grit Podcast – Origin & Impact, the founders of Performance Automotive Repair reveal how communication, culture, and clarity built customer trust and shop visibility in…
Creative Marketing Strategies for Auto Shops
Crafting a Marketing Budget for Auto Repair Shops: Insights from The Garage Grit PodcastIn this episode of The Garage Grit Podcast, host Brad Hurlock from AA Shop Marketing is joined by three auto…
"I like it to be a comfortable place that they can enjoy being in." - Kelly Michel | GGP #068
Most shops do not lose customers because of the repair. They lose them because the experience feels unclear, impersonal, or salesy. In this Origin & Impact episode, Kelly Michel breaks down how…
Frequently Asked Questions
Garage Grit Podcast has published 87 episodes since February 2024, covering topics in Business, Management.
Garage Grit Podcast is currently active with new episodes weekly. Average episode length is 1h 17m.
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