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About This Podcast
Keeping you on the edge of what’s happening in the craft beverage marketing universe by sharing interviews with craft beverage insiders and discussing relevant marketing news. Learn more at www.gethoptimized.com or by following us on social media @gethoptimized.
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Recent Episodes
Alcohol-Free Education with Meagen Coester, Founder, AFNA™
Send us Fan MailThe non-alcoholic (NA) adult beverage space—including NA beer, wine, spirits, and cannabis beverages is experiencing a massive boom. Chris welcomes Meagen Coester, founder of the…
Epic Brand Story Telling with Carl Cleanthes (Epic Made)
Send us Fan MailChris opens up the creative minds in this episode with Carl Cleanthes, founder of Epic Made, an entertainment-quality content agency known for work with clients like Sci-Fi,…
How SampleFinder is Saving Retail with Al Schuster and Heather Johnson
Send us Fan MailThey're back! Al Schuster and Heather Johnson from Polaris Brand Promotion are here to announce the launch of SampleFinder—the revolutionary new app that promotes experiential…
Free Bird Southern Spring Water with Jay Williams
Send us Fan MailJay Williams, founder of Free Bird Southern Springwater shares the secrets to building a brand with a soul in the competitive canned water market, detailing their explosive growth,…
Arizona Brewers Guild with Andrew Bauman
Send us Fan MailOn this episode, host Chris is joined by Andrew Bauman, Executive Director of the Arizona Craft Brewers Guild, to explore the state's vibrant beer scene, legislative wins, and…
Validation Ale with Brian Deignan
Send us Fan MailWe sat down with Brian Deignan, owner and operator of Validation Ale. Brian brought his background in startup tech and market validation to the brewing industry. The result is a…
Texas Brewers Guild with Caroline Wallace and Chris Troutman
Send us Fan MailChris sits down with Caroline Wallace, Executive Director of the Texas Brewers Guild and Chris Troutman, Co-Founder of Good Line Beer Co., to unpack the realities of running and…
Washington Brewers Guild with Daniel Olson and Shawna Cormier
Send us Fan MailWashington State is one of the most influential craft beer regions in the world and the Washington Brewers Guild sits at the center of it all. In this episode of the Get Hoptimized…
The American Craft Beer Hall of Fame with Marty Nachel
Send us Fan MailIn this episode of the Get Hoptimized Podcast, we’re joined by Marty Nachel—certified beer judge, Beer for Dummies author, and craft beer industry veteran. Marty shares the moment…
New Zealand Hops with Brian Clayton of Clayton Hops
Send us Fan MailGet ready—this episode is a hop lover’s dream! In this episode of the Get Hoptimized Podcast, we sit down with Brian Clayton, CEO of Clayton Hops —New Zealand’s largest hop grower and…
What Makes a Website Actually Work for Your Business with Jeff and Peter from Brandartica
Send us Fan MailIn episode 62 of the Get Hoptimized Podcast, we dive into what truly makes a website work. Jeff and Peter from Brandartica, a branding and web development agency, discussed the…
TTB Efficiency with Wendy Raymond of Taps and Snaps
Send us Fan MailThe world of alcohol production is exciting, but it comes with a complex web of regulations from the Alcohol and Tobacco Tax and Trade Bureau (TTB). For breweries, distilleries, and…
Digital Word Of Mouth Tactics and Technology with Richard Carnegie of BuzzyBooth
Send us Fan MailRichard Carnegie, Director of Sales and Marketing at BuzzyBooth joins us on the Get Hoptimized Podcast and shares his experience on how bars, taprooms, and restaurants can turn…
Mascots, Merch, and Duckpin Bowling with Wandering Monsters Brewing
Send us Fan MailWe sat down with the incredible Jacob Hedges and Jason Brewer from Wandering Monsters to talk all things brand, content, and the power of family-friendly fun. From the flexible…
In Real Life Brand Experiences with Al Schuster and Heather Johnson of Polaris Brand Promotions
Send us Fan MailIn this episode of the Get Hoptimized podcast, host Chris dives into the world of "In Real Life Brand Experiences" with special guests Al Schuster (President) and Heather Johnson from…
Improving Malt Operations with Marc Marashi of Malt Handling
Send us Fan MailJoin us on this episode of the Get Hoptimized podcast as Marc Marashi, Project Manager at Malt Handling teams up with our host Chris Overlay and together they discuss everything about…
Effective Retail Displays with Kimberly Ross and Brian Beck of Middlestreet Graphics & Display
Send us Fan MailIn this episode of the Get Hoptimized podcast, Host Chris chats with Kimberly Ross and Brian Beck from Middle Street Graphics and Display. Our guests share over 40 years of experience…
What Video Games Teach Us About Craft Beer Marketing by Chris Overlay
Send us Fan MailIn the podcast episode "What Video Games Can Teach Us About Marketing," Chris from Get Optimized draws parallels between video game strategies and effective marketing.He introduces…
Where AI Fits Into Your Beverage Data Models by Jonathan Hooten of Paradym Data
Send us Fan MailIn this episode, Host Chris interviews Jonathan Hooten (Hootie), founder of ParadYm Data, an expert in beverage data with 25+ years of experience. They discuss the fundamentals of…
The Evolution of Craft Beverage Distribution with Sam Anderson of BevAssets
Send us Fan MailIn this Get Hoptimized Podcast episode, host Chris speaks with beverage industry veteran Sam Anderson of BevAssets. Sam unpacks the intricate strategies enabling craft breweries to…
Frequently Asked Questions
Get Hoptimized Podcast has published 73 episodes since October 2021, covering topics in Business, Marketing.
Get Hoptimized Podcast is currently highly active with new episodes every 2 weeks. Average episode length is 35m.
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