Get Hoptimized Podcast

Get Hoptimized Podcast

Chris Overlay

Episodes 67
Avg. Duration 35m
Activity Highly Active
Since Oct 2021
Latest Episode Feb 2026

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Features Guests

Publishing Details

Schedule
Every 2 Weeks
Format
Episodic
Consistency
52%
Hosting
feeds.buzzsprout.com

Contact & Outreach

About This Podcast

Keeping you on the edge of what’s happening in the craft beverage marketing universe by sharing interviews with craft beverage insiders and discussing relevant marketing news. Learn more at www.gethoptimized.com or by following us on social media @gethoptimized. 

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Recent Episodes

Texas Brewers Guild with Caroline Wallace and Chris Troutman

Feb 24, 2026 45m

Send a textChris sits down with Caroline Wallace, Executive Director of the Texas Brewers Guild and Chris Troutman, Co-Founder of Good Line Beer Co., to unpack the realities of running and growing a…

Washington Brewers Guild with Daniel Olson and Shawna Cormier

Feb 10, 2026 43m

Send a textWashington State is one of the most influential craft beer regions in the world and the Washington Brewers Guild sits at the center of it all. In this episode of the Get Hoptimized…

The American Craft Beer Hall of Fame with Marty Nachel

Jan 27, 2026 39m

Send a textIn this episode of the Get Hoptimized Podcast, we’re joined by Marty Nachel—certified beer judge, Beer for Dummies author, and craft beer industry veteran. Marty shares the moment that…

New Zealand Hops with Brian Clayton of Clayton Hops

Nov 24, 2025 37m

Send a textGet ready—this episode is a hop lover’s dream! In this episode of the Get Hoptimized Podcast, we sit down with Brian Clayton, CEO of Clayton Hops —New Zealand’s largest hop grower and most…

What Makes a Website Actually Work for Your Business with Jeff and Peter from Brandartica

Nov 10, 2025 56m

Send a textIn episode 62 of the Get Hoptimized Podcast, we dive into what truly makes a website work. Jeff and Peter from Brandartica, a branding and web development agency, discussed the critical…

TTB Efficiency with Wendy Raymond of Taps and Snaps

Oct 27, 2025 45m

Send a textThe world of alcohol production is exciting, but it comes with a complex web of regulations from the Alcohol and Tobacco Tax and Trade Bureau (TTB). For breweries, distilleries, and other…

Digital Word Of Mouth Tactics and Technology with Richard Carnegie of BuzzyBooth

Oct 13, 2025 48m

Send a textRichard Carnegie, Director of Sales and Marketing at BuzzyBooth joins us on the Get Hoptimized Podcast and shares his experience on how bars, taprooms, and restaurants can turn in-person…

Mascots, Merch, and Duckpin Bowling with Wandering Monsters Brewing

Sep 29, 2025 44m

Send a textWe sat down with the incredible Jacob Hedges and Jason Brewer from Wandering Monsters to talk all things brand, content, and the power of family-friendly fun. From the flexible adaptation…

In Real Life Brand Experiences with Al Schuster and Heather Johnson of Polaris Brand Promotions

Sep 15, 2025 38m

Send a textIn this episode of the Get Hoptimized podcast, host Chris dives into the world of "In Real Life Brand Experiences" with special guests Al Schuster (President) and Heather Johnson from…

Improving Malt Operations with Marc Marashi of Malt Handling

Sep 01, 2025 38m

Send a textJoin us on this episode of the Get Hoptimized podcast as Marc Marashi, Project Manager at Malt Handling teams up with our host Chris Overlay and together they discuss everything about…

Effective Retail Displays with Kimberly Ross and Brian Beck of Middlestreet Graphics & Display

Aug 18, 2025 46m

Send a textIn this episode of the Get Hoptimized podcast, Host Chris chats with Kimberly Ross and Brian Beck from Middle Street Graphics and Display. Our guests share over 40 years of experience in…

What Video Games Teach Us About Craft Beer Marketing by Chris Overlay

Aug 04, 2025 17m

Send a textIn the podcast episode "What Video Games Can Teach Us About Marketing," Chris from Get Optimized draws parallels between video game strategies and effective marketing.He introduces the…

Where AI Fits Into Your Beverage Data Models by Jonathan Hooten of Paradym Data

Jul 28, 2025 55m

Send a textIn this episode, Host Chris interviews Jonathan Hooten (Hootie), founder of ParadYm Data, an expert in beverage data with 25+ years of experience. They discuss the fundamentals of beverage…

The Evolution of Craft Beverage Distribution with Sam Anderson of BevAssets

Jul 21, 2025 46m

Send a textIn this Get Hoptimized Podcast episode, host Chris speaks with beverage industry veteran Sam Anderson of BevAssets. Sam unpacks the intricate strategies enabling craft breweries to master…

Creatively Adding Beverage Lines with Richard Eklund of Add-A-Tap

Jul 07, 2025 29m

Send a textIn this episode of the Get Hoptimized Podcast, Host Chris welcomes Richard Eklund, founder of Add-A-Tap as He joins us to discuss his company's innovative easy-to-use draft beverage…

Alternative Retail Channels and Strategies with Mike Levinson of Food Service Octopus

Jun 23, 2025 50m

Send a textIn this episode of the Get Hoptimized Podcast, host Chris sat down with CPG distribution veteran Mike Levinson, founder of Food Service Octopus, to explore how craft beverage brands can…

From Taproom to Takeaway: Creating Memorable Customer Touchpoints

Jun 09, 2025 40m

Send a textChris chats with brewery branding expert Tim Weaver of The Brand Weaver. They dive into creating memorable brand experiences for breweries, discussing customer touchpoints like taprooms,…

Intellectual Property Rights and Protecting Assets in the Craft Beverage Industry

Jun 03, 2025 41m

Send a textJames Gourley, an IP lawyer, discusses intellectual property in the Craft Beer Industry on the Get Hoptimized Podcast. Key insights include:Trademarks and Branding, Brewery Names ("house…

Brewing Results with Taproom Marketing

May 26, 2025 32m

Send a textThis episode features Chris exploring effective marketing strategies for breweries and craft beverage companies. He highlights the crucial role of "owned channels", such as email lists,…

Key Takeaways From CBC Indy

May 08, 2025 23m

Send a textJust back from CBC 2025, Chris delivers his candid assessment of the expo. Was the shared booth experiment a success? What were the real conversations happening on the floor regarding…

Frequently Asked Questions

How many episodes does Get Hoptimized Podcast have?

Get Hoptimized Podcast has published 67 episodes since October 2021, covering topics in Business, Marketing.

Is Get Hoptimized Podcast still active?

Get Hoptimized Podcast is currently highly active with new episodes every 2 weeks. Average episode length is 35m.

How do I contact Get Hoptimized Podcast for sponsorship or guest appearances?

Sign up on Grep.FM to access contact details for Get Hoptimized Podcast, including email and social media links.

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