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How to Know If It’s Your Ads or Your Product That Sucks
Question (Camille):“How do I know if it’s the ad that sucks or the product that sucks?”Answer (Dan Coughlin & Matt Johnston):Check Retention & LTV: Look at repeat purchases and customer…
How to Find Creators Who Don’t Suck (and Actually Drive Results)
Question (Derek):“What’s your process for finding creators who don’t suck?”Answer (Dan Coughlin & Matt Johnston):Define “Good Creators”: Not just about style look for creators who deliver…
What Does Building a Brand Really Mean in 2025?
Question (Nate):“Everyone says build a brand. What the hell does that really mean in 2025?”Answer (Matt Johnston):Sales First, Brand Later: Without customers, you don’t have a brand you have a hobby.…
How to Balance UGC vs. Studio Content: What to Spend and Why
Question (Jules):“How much should I actually be spending on UGC versus polished studio content?”Answer (Dan Coughlin):UGC Costs: Typically a couple hundred dollars per video via self-serve creator…
How to Increase Conversions: 3 Product Page Fixes You Need Now
Want more sales from your online store? Your product page may be holding you back. In this episode, Matt and Dan break down the top 3 things to fix on your product page right now to boost conversions…
How to Increase Conversions: 3 Product Page Fixes You Need Now
🔑 Spotify Description (Concise + SEO with keywords blended in)Want more sales from your online store? Your product page may be holding you back. In this episode, Matt and Dan break down the top 3…
How to Fix Meta Ads for E-Commerce: Are Facebook Ads Really Dead?
Wondering if Meta ads are dead for e-commerce or if you’re just running them wrong? In this episode, Matt and Dan dive into the truth about Facebook ads for online stores and how to make them work in…
How to Achieve Product-Market Fit: A Step-by-Step Guide
DescriptionStruggling to sell your product? The answer might not be better ads it might be product-market fit. In this episode, you’ll discover:Why product-market fit is the foundation of successful…
How to Use Creator Content in Your Sales Funnel
🎧 Spotify Notes (10 detailed variations)1.Ella asked: awareness or conversion?Matt Johnston: both. Creator content belongs everywhere in the funnel.2.Awareness → show the problem.Consideration →…
How Much Budget Should You Allocate for Creator Campaigns
The #1 budget mistake brands make with creators?💸 Spending it all on partnerships… and leaving nothing for amplification.Dan Coughlin’s framework:Expect creator rates around $0.10 per view (TikTok/IG…
How to Convince Creators to Make UGC That Feels Authentic (Not Like Ads)
Traditional influencer content often feels like… an ad.UGC, when done right, feels spontaneous, customer-first, and authentic.Matt Johnston’s advice for brands:✅ Don’t script creators.✅ Encourage…
How to Keep Messaging Consistent Across Multiple Creators
When managing multiple creators in one campaign, inconsistency is the #1 risk.Dan Coughlin’s playbook:Start with a strong brief — clear, but not suffocating.Implement a draft review process before…
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Get Hyped Marketing Daily Podcast has published 41 episodes since November 2024, covering topics in Business, Marketing.
Get Hyped Marketing Daily Podcast is currently dormant with new episodes every few days. Average episode length is 3m.
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