Get Personal with Loyalty
Annex Cloud
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About This Podcast
Coming through the digital transformation era, we're now equipped to deliver the experiences our customers desire. Listen in to this podcast to learn from the experts and practitioners elevating customer experiences by leveraging loyalty strategy, data and technology.
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Recent Episodes
Live from Shoptalk
Erin Raese and Alex Tavera discuss insights from Shoptalk 2025.
S3E5 Key Metrics and KPIs for Successful Gamification (ft. Aaron Lobliner)
For our conversations about gamification, we had a meeting with Aaron Lobliner, Chief Client Officer at CataBoom. This conversation revealed the top metrics brands track with gamification, along with…
S3E4 Crafting Experiences Through Gamification (ft. Glenn Gillis)
This episode dives deep into the loyalty game with Glenn Gillis, Co-founder and CEO of Sea Monster Entertainment. This episode builds on our gamification discussions, as we discover the methods of…
S3E3 Reset the Way You Approach Gamification (ft. Barry Kirk)
This episode dives deep into the loyalty game with Barry Kirk, Principal Consultant/CX Practice Leader at Chapman & Co. Prepare to walk away with a whole new mindset on how to approach…
S3E2 Optimizing Loyalty for the Bottom Line (ft. Alex Tavera)
In this episode we speak with Alex Tavera, Head of Strategy Marketing at Annex Cloud, who shares insights on designing programs that foster enhanced customer engagement and drive measurable business…
S3E1 From Tracking Points to Delivering Value (ft. Phil Shelper)
In the premiere of season three, we speak with Phil Shelper, CEO of Loyalty & Reward Co. With over 13 years of industry expertise, Phil sheds light on shifting loyalty programs from marketing…
S2E11 Crafting Personalized Omnichannel Engagement (ft. Kelsey Jones)
In this episode, we dive into omnichannel customer engagement with Kelsey Jones, Global Head of Product Marketing at Emarsys. Tune in to learn how your brand can connect with your customers on an…
S2E10 Using Loyalty to Strategically Grow Your Business (ft. Amanda Cromhout)
In this episode, we are joined by Amanda Cromhout, the CEO of Truth and the author of the acclaimed book 'Blind Loyalty: 101 Loyalty Concepts Radically Simplified'. Together, we delve into the…
S2E9 Using Digital Customer Experiences to Drive Loyalty (ft. Ellen Green)
In this episode we meet with Ellen Green, who has 20 years of experience building strong relationships between consumers & brands that generate revenue growth, minimize discounts and drive…
S2E8 The Impact of Personalization in the Digital Age (ft. Michael Sitarzewski)
In this episode, we meet with Michael Sitarzewski, VP of Innovation & Technology at Tandem Theory, to discuss the ways brands can bring personalized experiences to their consumers. We discover…
S2E7 Using Data to Identify and Reward Customers (ft. Dave Mansfield)
In this episode, we speak with Dave Mansfield, Executive Vice President of Analytics at Tandem Theory. We explore the hidden power of data and how brands can utilize zero and first-party data to…
S2E6 A Guide to Closing the Customer Experience Gap (feat. Tracy Gattis)
In this episode of Get Personal With Loyalty, we speak with Tracy Gattis, Senior Content Marketing Manager at Annex Cloud. We jump into one of her most recent guides: It’s Personal—How Loyalty Helps…
S2E5 The Importance of Loyalty in the Automotive Industry (ft. Kristin Cardona & Amy Ochoa)
In this episode, we explore the loyalty landscape of the automotive industry with Kristin Cardona and Amy Ochoa from Ansira, a global marketing technology and services firm. We delve into the power…
S2E4 Exploring the Future Of Loyalty At Grocery Shop 2023 (ft. Steve Gunnell & Danielle Faricelli)
In this episode, we reflect over the Grocery Shop 2023 Event, and explore the future of grocery shopping with Steve Gunnell, Account Executive at Emarsys, an SAP company, and Danielle Faricelli,…
S2E3 Leveraging the Value of Partnerships to Enhance Customer Loyalty (ft. Chuck Ehredt)
In this episode, we speak with Charles (Chuck) Ehredt, is the co-founder and CEO of Currency Alliance, based in Barcelona, Spain. With several hundred clients spread around the world, Currency…
S2E2 Using Technology to Improve Customer Touchpoints (ft. Sukumar Muthya)
This episode’s guest is Sukumar Muthya, EVP of Loyalty at Ansira. Over the past 9+ years with Ansira, Sukumar has been dedicated to loyalty program design, program management and technology…
S2E1 Redefining B2B Profitability with Loyalty (ft. David Slavick)
David provides highly precise and accountable loyalty consulting services to customer-centric omnichannel firms. His combination of strategic vision and technology expertise in the B2B space, as well…
S1E13 Joyalty: The Harmony of Joy and Loyalty with Adam Posner
Never heard of the term ‘joyalty’? Then tune in to our latest podcast episode to hear Adam Posner, CEO of The Point of Loyalty, define it. Don’t miss Adam’s insider tips gained from joining and…
S1E12 Mastering Personalized Marketing with Stephen Stone
CRM and customer loyalty expert, Stephen Stone, has worked for mega brands—including Bank of America, Toys "R" Us, Bath and Body Works, and Lane Bryant. Join us for this episode to gain his unique…
S1E11 How Media Companies Can Maximize Growth through Loyalty
Accomplished media expert and Director of Agency Partnerships at Annex Cloud, Ray Chelstowski, shares invaluable strategies for transitioning from ad dependency to powerful membership models,…
Frequently Asked Questions
Get Personal with Loyalty has published 30 episodes since March 2023, covering topics in Business, Marketing.
Get Personal with Loyalty is currently dormant with new episodes weekly. Average episode length is 37m.
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