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About the Show
Go/No-Go is about the calls that make or break great products. We go deep into the reality of designing, manufacturing, and delivering products that change the world and reflect on the small and large decisions that make them what they are. We also cover the latest manufacturing and recall news, and look inside products using industrial CT to learn how things get built right (or wrong). Hosted by Jon Bruner and Alex Hao.
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Recent Episodes
S1E15 Iran war bitumen shortage stalls roads, Ford's $30K electric truck, Tesla Semi ships, BYD's private fleet, Amazon logistics, and the real cost of quality.
The war with Iran keeps reshaping manufacturing in unexpected places. A bitumen shortage tied to the oil disruption is stalling road construction from India to Italy, and ships stuck in the Gulf are…
S1E14 Paradromics CEO Matt Angle on building the highest data rate brain-computer interface, hermetic sealing vs. Neuralink, and what makes BCIs last a decade in the body.
Matt Angle is the CEO of Paradromics, a neurotechnology company building high data rate implantable brain-computer interfaces for people who have lost the ability to speak and move. The company's…
S1E13 Allbirds collapses, SpaceX IPO targets $1 trillion, Iran buys a Chinese spy satellite, Sony Honda AFEELA canceled, Slate raises $650M, lab-grown chocolate.
Allbirds sold its name and assets for $39 million after a $4 billion IPO in 2021, and the shell listing is now being used to raise $50 million for a GPU-as-a-Service company called NewBird AI. We use…
S1E12 The Takata airbag recall: how a propellant chemistry decision in the 1990s became the largest and costliest automotive recall in history, and why it still isn't over
We open with a Takata airbag sitting on the desk in front of us: a unit manufactured at the Monclova, Mexico plant at the center of the recall disaster, purchased on eBay and arrived by UPS ground.…
S1E11 Nick Terzulli of Fellow on inventing Espresso Series One, why home espresso has stagnated for decades, and the physics of heating water on 120V.
Nick Terzulli is Vice President of Research and Development at Fellow, the San Francisco coffee equipment company whose products can be found everywhere from Target shelves to your favorite…
S1E10 Iranian cyberattacks hit medical device supply chains, the Pentagon orders 3,000 Skydio drones in 72 hours, a blood-filtering fraud earns federal charges, and plug-in hybrid owners almost never plug in.
The conflict with Iran has reached U.S. supply chains: an Iranian-linked cyberattack wiped devices across Stryker's global operations overnight, cutting the medical device company off from the…
S1E9 ValuJet 592 crashed in 1996 with 110 people aboard. We reconstruct the layered failure and what Perrow's normal accident theory says about why it happened.
In May 1996, ValuJet Flight 592 crashed into the Florida Everglades six minutes after takeoff from Miami, killing all 110 people on board. Investigators traced the fire to chemical oxygen generators…
S1E8 Why has manufacturing gotten dramatically cheaper for 200 years, and construction hasn't? Brian Potter of Construction Physics has spent years finding out.
Brian Potter is the author of Construction Physics and The Origins of Efficiency, published by Stripe Press in 2025. He is a senior infrastructure fellow at the Institute for Progress.Manufacturing…
S1E7 Go/No-Go Episode 007 | Tesla Pivot, Amtrak Fleet, Olympic Medals
Tesla reallocates production capacity toward robotics and autonomy. Ferrari challenges screen-first design in its new electric Luce. Amtrak begins deploying its Airo fleet from a 60-acre Siemens…
S1E6 iFixit’s Shahram Mokhtari on the hidden design of modern electronics, CES-week manufacturing headlines, and a Reconstruction of Juicero, the $700 connected juicer that defined over-engineering.
iFixit’s Shahram Mokhtari joins us to talk about the hidden engineering behind modern electronics. What do glue, modularity, and repairability reveal about design and manufacturing? Plus: CES-week…
S1E5 Spencer Wright traces the evolution of the plastic bottle; why defective airbags still aren’t fixed; and how the Tylenol murders redefined packaging.
Spencer Wright, Editor-in-Chief of Scope of Work, joins Jon to uncover the hidden history of the plastic bottle, one of the most widely produced and least appreciated manufactured objects in the…
S1E4 Kyle Vogt, founder of Twitch, Cruise, and The Bot Company, on AI, home robotics, and small-team innovation
Kyle Vogt, founder of Twitch, Cruise, and now The Bot Company, joins Go/No-Go to discuss what it takes to build practical, everyday robots. Drawing on his experience at Cruise and The Bot Company, he…
S1E3 Skydio CEO Adam Bry explores how autonomy and AI are reshaping drones; what happened after a Waymo killed a cat; revisiting the history of civilian drones
Skydio CEO Adam Bry joins Go/No-Go to talk about how drones have evolved from toys to tools to infrastructure, and how autonomy and AI could help American manufacturers regain ground in an industry…
S1E2 Bridgit Mendler and Griffin Cleverly talk about building scalable ground stations for satellite networks; cyberattacks on automakers, lead in protein powder; look back at the 1986 Challenger disaster
In this episode of Go/No-Go, Jon Bruner visits Northwood Space in Los Angeles to talk with Bridgit Mendler and Griffin Cleverly about how they’re rethinking satellite connectivity. Northwood is…
S1E1 Tony Fadell on AI; hidden risks in batteries; revisiting the Galaxy Note 7
Introducing Go/No-Go, a podcast that dives deep into the reality of designing, manufacturing, and delivering products that change the world. Our first guest is Tony Fadell, creator of the iPod,…
S1 Welcome to Go/No-Go
Go/No-Go is about the calls that make or break great products. We go deep into the reality of designing, manufacturing, and delivering products that change the world and reflect on the small and…
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