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The Sponsorship Strategy Behind 175,000 Fans at Fanatics Fest
Meet the woman who built the sponsorship strategy behind Fanatics Fest.In this episode, Rachel Andrews and Felicia Asiedu sit down with Paulina Giusti, Director of Sponsorships at Fanatics Events.…
Daniel Murray on How B2B Marketers Earn Attention in 2026
Daniel Murray on How B2B Marketers Earn Attention in 2026What’s broken in B2B marketing? And how do we fix it?In this episode, Camille Arnold and Daniel Murray, founder of The Marketing Millennials,…
How to Actually Build Accessible Events Beyond Compliance
Accessibility is not a trend. It’s a fundamental part of how great events are designed and delivered. In this episode, Felicia Asiedu sits down with Stephen Cutchins, Director of Accessibility at…
The Demand Gen Playbook for Event Leaders
People know that events work, but how do you prove it?In this episode, Rachel Andrews and Megan Martin, founder of M Squared Dynamics, discuss the strategies and metrics you need to effectively prove…
There’s a Right Way to Use AI in Video. Most Marketers Miss It.
In an AI-dominated digital world, earning audience trust is hard. But that also means it’s more important than ever.In this episode, Kelly Cheng, CMO of Goldcast, explains why video content is…
The Secret Sauce of Events That Build Brand and Drive Pipeline
Great events aren’t just about the day itself. What you do before, during, and long after creates experiences that truly resonate and drive long-term value.In this episode, Camille Arnold sits down…
Cycle Literacy: The Leadership Advantage No One Talks About
What on earth does the menstrual cycle have to do with leadership? Everything, if you care about performance, burnout, and team dynamics.In this episode, Felicia Asiedu and Jo Fuller, Founder of The…
The SEO vs GEO Playbook: How to Optimize Event Content for AI
SEO is no longer enough in an AI-powered world. With tools like ChatGPT and Claude changing consumer search behavior, event marketers need to rethink how they approach visibility and…
What Modern Attendees Expect: Data, Design, and the Future of Events
Many events are designed by boomers, for boomers—even as Gen Z becomes the fastest-growing demographic in the workforce. As a result, these events struggle to connect with the next generation of…
Part 2: 4 Event Trends You Can't Ignore in 2026
Some things never change in the events industry. But as we look ahead to 2026, we’re seeing shifts that can’t be ignored.In this episode, hosts Alyssa Peltier, Rachel Andrews, Felicia Asiedu, and…
Part 1: 5 Event Trends You Can't Ignore in 2026
As we kick off the new year, the events industry is buzzing with exciting new trends that will redefine how we plan experiences.In this episode, hosts Alyssa Peltier, Rachel Andrews, Felicia Asiedu,…
5 Lessons from 2025 to Carry You Through 2026
2025 was a big year for events. Elections reshaped the global landscape. AI became more disruptive and unavoidable. And teams were stretched thinner than ever.In this episode, Felicia Asiedu, Alyssa…
Event Strategy That Actually Drives Business Impact
Events bring your brand to life like no other medium can. But creating an unforgettable experience requires a perfect blend of creativity and technology.At Cvent CONNECT 2025, Matt Heinz sits down…
Face-to-Face in an AI World: CAIS on Event-Led Growth
All it takes is one great event to prove the value — and before you know it, it’s evolved into a full event ecosystem.At Cvent CONNECT 2025, guest host Matt Heinz sits down with Andrew DePaul,…
The 5 Stages of Event-Led Growth: Your Roadmap to Real ROI
When done right, event-led growth can deliver up to 7x ROI. But most teams are stuck running ad hoc, one-off events without a clear path to get there.In this episode, Camille Arnold, Director of…
What AI Can’t Replace: Real Human Connection at Events
Think about the energy at a concert, the excitement of a live sports match, or the buzz at a festival. There’s something magnetic about in-person events that no other marketing channel can…
What’s Missing from Your Event Playbook? Jay Schwedelson Has the Answer
The problem with event marketing? It’s gotten too predictable. Jay Schwedelson, founder of SubjectLine.com and GURU Media Hub, says the only way to stand out is to stop playing it safe.In this…
Why B2B Events Fail Without Sales and Marketing Alignment
When sales, marketing, and events operate in silos, leads fall through the cracks and event ROI takes a hit.At Cvent CONNECT 2025, Matt Heinz and Ajith Krishnankutty, VP of Experiential Marketing…
Yes, More AI Talk… But This Could Transform Your Next Event
AI is everywhere these days, and it’s hard to ignore the buzz. But beyond the hype, there’s real value in how it’s reshaping event planning.At Cvent CONNECT 2025, guest host Brittany Fisher is joined…
Lessons From Leading Global Events in Tech with Amanda Young
Are your events earning the spotlight, or are they getting budget cuts from the C-suite?At Cvent CONNECT 2025, Matt Heinz sits down with Amanda Young, Senior Director of Global Events at ConnectWise,…
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Great Events has published 250 episodes since May 2019, covering topics in Business, Education.
Great Events is currently highly active with new episodes every 2 weeks. Average episode length is 26m.
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