Episodes 153
Avg. Duration 27m
Activity Highly Active
Apple Rating 5.0 (4)
Since Feb 2021
Latest Episode Mar 2026

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Schedule
Every 2 Weeks
Format
Episodic
Consistency
68%
Hosting
feeds.simplecast.com

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About This Podcast

Whether you're guiding a manufacturing brand or leading an executive education program, the Grounding AI Podcast helps you navigate today’s fast-changing landscape with smarter, faster strategies. Hosted by Donna Peterson, President of World Innovators, each episode delivers actionable insights to: - Reach and engage your ideal audience - Build trust through meaningful content and messaging - Leverage AI tools like ChatGPT to boost efficiency and creativity - Equip lean teams to do more with less Drawing on over 30 years of experience, Donna shares what’s working now, so you can build stronger relationships, adapt with confidence, and succeed faster. If you have questions or want us to cover specific topics, contact me directly at [email protected]. Let’s shape the future of B2B marketing together!

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Recent Episodes

Why AI Feels Overwhelming and How to Get Your Team Back on Track

Mar 31, 2026 10m

Why does AI feel overwhelming right now, and how can teams use it more effectively? In this episode, Donna Peterson addresses one of the most common challenges leaders and teams are facing today- AI…

AI Projects vs Custom GPTs: How Leaders Should Organize AI for Their Teams

Mar 17, 2026 25m

Many companies are experimenting with AI tools. But a bigger leadership question is starting to emerge: How should teams organize AI so it actually improves productivity? After presenting at the…

Is AI Quality Weakening Your Brand Consistency?

Mar 03, 2026 24m

Main Question This Episode Answers: Are you using AI in a way that builds trust for your brand, or are you slowly eroding it through inconsistency and siloed use? Episode Summary- AI is everywhere.…

Do You Have AI Guardrails or Just AI Tools?

Feb 17, 2026 24m

In this episode of the B2B Marketing Excellence & AI Podcast, Donna Peterson discusses a growing leadership issue inside companies using AI.Many teams are increasing speed. Fewer are defining…

The 5-Person Challenge: How B2B Leaders Build Trust Without More Leads

Feb 03, 2026 20m

As the year moves into its second month, many business leaders are already feeling the pressure to move faster, generate more leads, and push harder for revenue. In this episode, Donna Peterson…

How Industrial Auctions Support Long Sales Cycles and Smarter Business Decisions

Jan 20, 2026 30m

How can industrial leaders use auctions strategically to support long sales cycles and build long-term trust?In this episode of the B2B Marketing Excellence & AI Podcast, host Donna Peterson sits…

How B2B Leaders Can Use AI to Review the Year and Plan Ahead

Jan 06, 2026 27m

In this episode, Donna Peterson walks leaders through a simple but powerful way to review the past year and plan the next one with clarity and intention. You’ll learn why slowing down to reflect…

How Do B2B Companies Hold Onto Their Purpose as They Grow?

Dec 26, 2025 21m

As AI-generated content continues to flood the B2B landscape, many brands are asking an important question: How do we hold onto our purpose, and make sure the people we serve truly understand it?In…

How Do I Make AI Sound Like Me? Protecting Your Voice, Brand & Relationships with AI

Dec 18, 2025 20m

How Do I Make AI Sound Like Me? Protecting Your Voice, Brand & Relationships with AIIn this episode of B2B Marketing Excellence & AI, Donna Peterson addresses one of the most common and valid…

How Can AI Agents Help B2B Brands?

Dec 11, 2025 23m

How Can AI Agents Help B2B Brands?Episode Length: 23:49Host: Donna Peterson — World InnovatorsEpisode Overview:In this episode, Donna explores the growing question: How can AI agents truly help B2B…

Why B2B Marketers Hesitate to Choose an AI Tool and How to Move Forward with Confidence

Dec 04, 2025 22m

Why B2B Marketers Hesitate to Choose an AI Tool and How to Move Forward with ConfidenceIn this episode, Donna Peterson talks about the real fears many B2B marketers face when thinking about using AI…

How Association Membership Can Boost SEO and Drive B2B Industry Growth

Nov 27, 2025 16m

In this special Thanksgiving episode, Donna Peterson, President of World Innovators, shares a meaningful story of transformation — how shifting from a 'sales-first' mindset to a 'give-first'…

How can legacy industrial brands stay visible when sales seem steady?

Nov 20, 2025 34m

Many legacy industrial brands assume that steady sales today mean they will stay strong tomorrow. In this episode, we talk about why that belief can create blind spots for companies with long…

How Can B2B Marketers and Sales Teams Strengthen Results by Slowing Down Their Content Strategy?

Nov 13, 2025 25m

How Can B2B Marketers and Sales Teams Strengthen Results by Slowing Down Their Content Strategy?In this episode of B2B Marketing Excellence & AI, Donna Peterson shares an honest reflection on her…

What Digital Shifts for Small B2B Teams Make the Biggest Impact?

Nov 06, 2025 41m

Episode Title: What Digital Shifts for Small B2B Teams Make the Biggest Impact?Host: Donna Peterson, World InnovatorsGuest: Josh Blankenship | OuterBoxEpisode Length: 41 min 41 secEpisode…

How to Use AI to Uncover What Your B2B Audience is Really Asking

Oct 30, 2025 25m

Episode: Use AI to Uncover What Your B2B Audience Is Really AskingHost: Donna Peterson, Owner & President, World InnovatorsLength: 25:46Episode SummaryMost brands still publish first and pray…

Data That Delivers: Governance & Authentic AI Content

Oct 23, 2025 31m

Episode Title: Data That Delivers: Governance & Authentic AI ContentHost: Donna Peterson, Owner & President of World InnovatorsGuest: David Clemen, Editor & Publisher of Global Market…

Email Marketing & AI: How to Fill Seats for High-Value Events

Oct 16, 2025 18m

Event registrations are coming in later than ever- and for organizers of industrial auctions or executive education programs, that last-minute hesitation can make or break success. In this episode of…

Higher Education Marketing in the Age of AI: Building Global Trust with Bridgette Lehrer, UC Berkeley

Oct 09, 2025 30m

In this episode of B2B Marketing Excellence & AI, Donna Peterson sits down with Bridgette Lehrer, a Global Audience Engagement Leader for the Berkeley International Study Program (BISP UC…

How to Get Your Team to Embrace AI: Leadership, Training & The Why

Oct 02, 2025 16m

Episode: How to Get Your Team to Embrace AI: Leadership, Training & The WhyHost: Donna Peterson, World InnovatorsEpisode Summary-Many forward-thinking CEOs and leaders are embracing AI — but…

Frequently Asked Questions

How many episodes does Grounding AI have?

Grounding AI has published 153 episodes since February 2021, covering topics in Business, Marketing.

Is Grounding AI still active?

Grounding AI is currently highly active with new episodes every 2 weeks. Average episode length is 27m.

How do I contact Grounding AI for sponsorship or guest appearances?

Sign up on Grep.FM to access contact details for Grounding AI, including email and social media links.

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