Episodes 45
Avg. Duration 37m
Activity Highly Active
Apple Rating 5.0 (6)
Since Jun 2024
Latest Episode Jun 2026

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Publishing Details

Schedule
Every 2 Weeks
Format
Episodic
Consistency
76%
Hosting
feeds.transistor.fm

About This Podcast

No BS news about B2B Go-To-Market. 

 This is GTM News Desk - the show that keeps you ahead with marketing and sales strategies that win and clarity on the experience buyers want. Mark Kilens and Natalie Marcotullio give it to you straight - what you’re doing wrong, what you’re doing right, and how to level up your GTM game. They dish out the latest trends, buyer behaviours, and proven plays you can put into action now. From aligning sales, marketing, and RevOps to closing deals at a clip you didn’t think possible, this podcast gives you B2B’s greatest playbooks and lays out the ‘tactics’ to avoid like the plague. Mark and Natalie take their decades of collective experience working with top B2B brands like HubSpot and Drift and combine them with the GTM expert insights you need to create an impactful GTM strategy for your business. Produced in partnership with Share Your Genius - we handle full-service media production: managing the process, people, and growth. Find our more at www.shareyourgenius.com

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Recent Episodes

Your Website Is Committing Conversion Crimes with Sahil Patel

Jun 02, 2026 49m

Why do so many B2B homepages look identical? Why does showing your product add 19% to conversion rates, and why is almost nobody doing it? And what does getting people to show up to a dinner have in…

The Onboarding Framework That Still Works in the Age of AI with Ramli John

May 19, 2026 53m

What happens when you skip the "why" and go straight to the build? What does AI fatigue actually feel like from inside a product team? And why does the best user onboarding still start with a human…

Redefining Pricing in the Age of AI with Roee Hartuv

May 05, 2026 46m

How do you align your pricing strategy with customer needs while balancing complexity and simplicity? What’s the secret to designing pricing models that not only appeal to customers but also drive…

Why Your AI Outputs Are Only As Good As the Brain You Fed It with Eric Holland and Anna Furmanov

Apr 21, 2026 58m

How do you build messaging that actually sticks across every team that touches it? How do you know when an "insight" is genuinely worth acting on and when it's just a pattern dressed up in a fancy…

Customer Value is the Only Metric That Matters with Keith Frankel

Mar 31, 2026 47m

How do you create lasting customer loyalty in a world dominated by AI and rapid change?What’s the real key to driving growth without relying on vanity metrics like NPS and adoption?What if your…

The Product Marketing x Content Marketing Playbook with Camille Trent

Mar 17, 2026 45m

How do you create B2B content that actually drives results across markets and teams? How can AI speed up content creation without stripping out the human side of marketing? What do the best marketers…

Cracking the Product-led Growth Code with Anastasia Kudrow

Mar 03, 2026 47m

How can you leverage buyer psychology to drive product-led growth?What’s the real key to converting users into loyal customers?How do you solve the complexity of product growth for diverse…

From Zero CAC to High-Impact Partnerships with Sean Adams

Feb 10, 2026 51m

How can partnerships fuel growth without high costs?What’s the real secret to building successful go-to-market strategies?Is the future of business led by ecosystem-driven growth?In this episode of…

Lead with Vulnerability with Brie Aletto

Jan 27, 2026 50m

Is vulnerability the new leadership superpower?Can fractional leaders drive growth without the overhead?What does it take to build a high-performing executive team?In this rerelease episode of GTM…

The Playbook for Customer Education with Courtney Sembler

Jan 13, 2026 49m Transcript

What actually moves the needle in modern B2B marketing?How do GTM teams balance creativity with accountability?Where does focus matter most when resources are tight and expectations are high?We…

Why Community Beats Content in the Age of AI with Jarod Greene

Dec 16, 2025 51m

Is community the new driving force behind B2B marketing?Can AI and human creativity work in harmony?How can GTM teams adapt when speed, clarity, and trust are core for buyer engagement?We discuss all…

AI Search Is Rewriting the Rules of SEO with Nigel Stevens

Dec 02, 2025 42m

Are AI search tools changing how buyers discover solutions, or are we just seeing the early signals? Is SEO still a dependable channel, or is it turning into something entirely different?How should…

Why United and Aligned GTM Teams Close More Deals with Ellen Rataj

Nov 18, 2025 25m Transcript

Can marketing and sales really operate as one team rather than in parallel?Are B2B leaders actually hungry for more automation, or are they feeling overloaded by it?What does a partnership between…

Make Value The Center Of Your Process with Ryan Schultz

Nov 04, 2025 34m

Why do so many B2B sales motions still feel stuck?If buyers say they want partnerships, why do so few deals feel like one?And what happens when every team aligns around delivering real value instead…

Customer Obsession is Your Secret Weapon with Kirsty O’Sullivan

Oct 21, 2025 33m Transcript

Can customer obsession really drive sustainable growth, or is it just a buzzword?Is your team aligned to create a seamless customer experience?How do you turn data into actionable insights for better…

Your Most Important Event KPI: Revenue in the Room

Oct 07, 2025 28m

Can event-led growth truly drive growth or merely serve as another acronym?Are B2B buyers asking for yet another framework to learn?What does it mean to capture revenue in the room at events?We cover…

Your Buyer Wants Outcomes, Not Software with Ryan Schultz

Sep 23, 2025 34m

Why are B2B sales processes still have so much friction?Do buyers actually want to buy?And how can aligning on value alter the way teams work across the customer journey?That’s what we cover on this…

GTM Enablement in the Age of AI with Max Gartner

Sep 09, 2025 34m

Is Clay’s new GTM Engineer title a real function or just clever positioning?Do we really need another founder preaching about their morning routine?What’s it like to scale lean GTM teams with AI…

AI For Good Means Putting People First with Nicole Warshauer

Aug 26, 2025 33m

Is Google’s AI mode a complete game-changer for search engines, or is Pew’s latest research overstated?Why are B2B leaders still scrambling to make sense of AI’s real value?And how do we…

How to Keep the Soul of Your Brand Alive with Adam Kaiser

Aug 12, 2025 41m

What’s the impact of a controversial brand partnership, and how can brands avoid the pitfalls?Why does the B2B space shy away from influencers, and what’s a better alternative?And how can you build a…

Frequently Asked Questions

How many episodes does GTM News Desk have?

GTM News Desk has published 45 episodes since June 2024, covering topics in Business, Marketing.

Is GTM News Desk still active?

GTM News Desk is currently highly active with new episodes every 2 weeks. Average episode length is 37m.

How do I contact GTM News Desk for sponsorship or guest appearances?

Sign up on Grep.FM to access contact details for GTM News Desk, including email and social media links.

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