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Thought Leadership without the Bullsh*t: Louis Grenier on Standing the F*ck Out
What do you do when everyone is posting… but almost nobody is actually saying anything real?You stop chasing templates, ignore the algorithm panic, and stand the f*ck out.In this episode of…
Founder Brand: Breaking B2B’s Playbook to Hit +$1.5M ARR
What do you do when you’re in a “boring” industry… but still want people to stop scrolling and actually care?You get weird on purpose, then back it up with real expertise.In this episode of…
S1E27 From Finland to global stages – How Tarja Stephens uses authentic storytelling to build leadership influence
Guest: Tarja Stephens, Founder @ Leaders of the FutureWhat happens when you ditch the corporate playbook and start treating LinkedIn like a journal instead of a billboard?You build real relationships…
S1E26 From 400 to 12K connections – How Marjut Sadeharju built a learning community that drives business with LinkedIn content
Guest: Marjut Sadeharju, Founder & CEO at SplendidWhat happens when you stop thinking about personal branding and start thinking about what you can give?You build a 12,000-person network that…
S1E25 From data anxiety to expertise empire – How Kira Sjöberg turned her mid-career crisis into AI thought leadership
Guest: Kira Sjöberg, Co-founder at GoodinWhat happens when you hit 40, realize you're not getting any younger, and decide you need a bulletproof career strategy for the AI age?You pick a lane – and…
S1E24 From bankruptcy to building again – How Erica Rankin turned radical transparency into her superpower
Guest: Erica Rankin, Co-founder & CEO at DooziWhat happens when you share the unfiltered reality of entrepreneurship – including the failures?You build a network that outlasts any single…
S1E23 From zero trust to finance team buy-in – How Frida Ahrenby got her CFO posting on LinkedIn
Guest: Frida Ahrenby, CMO at RillionWhat happens when you're a marketer targeting CFOs but your finance team won't touch social media?You flip the script. In this episode of Haamucast, Edward sits…
S1E17 Why Sebastian Mellblom hasn't gone all in on founder-led content (yet)
Guest: Sebastian Mellblom, CEO & Co-founder @ RevealWhat happens when you're building in a sector where museum directors aren't scrolling LinkedIn?You question everything about founder-led…
S1E25 From Weekend Project to Full-Time Focus: How Sari Venäläinen Is Expanding Haamu's Vision Beyond LinkedIn
Guest: Sari Venäläinen, Co-founder & CEO @ Haamu.ioWhat happens when you realize executive-led content isn't new at all, just newly appreciated?You build a company around it. In this episode of…
S2E20 History of Ghostwriting + Our PR success
Guest: Samuli, Co-founder at HaamuWhat happens when a prominent journalist calls your startup a "bad idea" on LinkedIn?You accidentally create the best marketing campaign of your career. In this…
S1E16 From bootstrap budget to 70% of revenue – How Roman Hipp built BetterContact through founder-led content
Guest: Roman Hipp, Co-founder @ BetterContactWhat happens when you need high-quality pipeline but have zero marketing budget?You put a human face behind your SaaS product and let authenticity do the…
S1E12 From risk-averse lawyer to 150K views – How Heikki Lindroos built his personal brand in a conservative industry
Guest: Heikki Lindroos, Technology Lawyer & Partner @ ByroWhat happens when a risk-averse lawyer decides to start posting personal stories on LinkedIn?You break through in an industry where…
S1E16 From 16 team members to 50% of pipeline – How Madhav Bhandari scaled employee advocacy with positive reinforcement
What happens when you turn your entire team into LinkedIn advocates instead of chasing after people who won't post?You drive half your inbound pipeline through personal brands. In this episode of…
S1E15 From vanity metrics to relevant reach – How Ognjen Bošković builds founder brands that actually drive revenue
Guest: Ognjen Bošković, Founder @ RavenWhat happens when you realize founder brand isn't about posting pretty content?You start building one of the last effective go-to-market channels left. In this…
S1E14 Beyond Leads: How Samuli Turns Founder Content into a Multi-Purpose Growth Engine
Guest: Samuli Salonen, Co-founder @ Haamu.ioWhat happens when you realize founder-led content isn't just for customer acquisition? You unlock its full potential. In this episode of Haamucast, Edward…
S1E10 4 Million Views in a Month: How Casey Hill Turns LinkedIn Experiments into Enterprise Deals
Guest: Casey Hill, CMO @ DoWhatWorksWhat happens when you structure your LinkedIn strategy like a TV series instead of random posts? People start watching for the next episode. In this episode of…
S1E13 From zero to 30K MRR in 6 months – How Haamu's founders scaled with founder-led content (and what they'd do differently)
Guest: Samuli, Co-founder at HaamuWhat happens when you build the audience before you build the processes?You scale fast, make mistakes faster, and learn what actually works. In this H1 recap episode…
S1E11 From Construction to 200K Followers: How Luke Matthews Built a Business by Breaking LinkedIn Rules
Guest: Luke Matthews, Founder @ The Wizard of Odd MarketingWhat happens when you say what everyone else is thinking but no one dares to post? You get banned a dozen times and build a thriving…
S1E11 Fail Forward on LinkedIn: How Samuli Turned Posting Mistakes into a Growth Strategy
Guest: Samuli, Co-founder @ Haamu.ioWhat happens when you're too focused on selling instead of serving? Nobody engages. In this episode of Haamucast, Edward sits down with fellow Haamu co-founder…
S1E10 Unapologetically Authentic: How Monika Liikamaa Uses LinkedIn to Drive Positive Change Beyond Business
Guest: Monika Liikamaa, Co-founder & Co-CEO @ EnfuceWhat happens when you stop worrying about clicks and start focusing on the change you want to see in the world? You find your authentic…
Frequently Asked Questions
Haamucast has published 29 episodes since April 2025, covering topics in Business, Marketing.
Haamucast is currently sporadic with new episodes weekly. Average episode length is 20m.
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