Episodes 115
Avg. Duration 48m
Activity Dormant
Apple Rating 5.0 (2)
Since Mar 2020
Latest Episode Dec 2025

Outreach Signals

Features Guests

Publishing Details

Schedule
Weekly
Format
Episodic
Consistency
14%
Hosting
rss.libsyn.com

Contact & Outreach

About This Podcast

Learning how to DIY your PR is the growth hack every small business owner needs - the Hack Your Own PR podcast will teach you everything you need to know to get your business and yourself authentically featured in the most impactful publications. Publicity, PR, media relations, call it what you like. On Hack Your Own PR Odette Barry shares conversations with some of her favourite publicists, journalists, editors, presenters and producers about the often misunderstood industry of public relations. So whether you're a small business owner learning how to DIY your PR, a publicist looking to deepen your knowledge, or an aspiring publicist striving to gain new skills and understand the media landscape, this podcast offers personal insights and stories, practical tips to improve your pitching and step-by-step guidance to secure headline news. If you have any questions about how to DIY your PR and win your own publicity - shoot me a DM over on LinkedIn or Instagram. https://www.instagram.com/odetteandco/ https://www.linkedin.com/in/odette-barry/

Social Media

Explore Statistics

Recent Episodes

DIY PR pitching to US media with Brett Farmiloe, CEO of HARO | Ep 115

Dec 08, 2025 42m

In this episode of Hack Your Own PR, the podcast that helps founders and change-makers tell their story, build credibility without needing a big PR budget, we're chatting with Brett Farmiloe, the…

How to pitch to Sunrise with Laura Francis | Ep 114

Dec 05, 2025 45m

In this episode of Hack Your Own PR! with Odette Barry, we take you inside one of the most dynamic, fast-paced environments in Australian media — breakfast television. Odette is joined by Laura…

Pitching 6pm Nine News features with Meredith Marks | Ep 113

Nov 04, 2025 45m

In this episode of Hack Your Own PR, the podcast where we pull back the curtain on what actually works in modern PR and media, host Odette Barry, publicist, and the founder of Odette & Co chats…

S5E112 Lucy Asker on Cultivating Influence at MECCA | Ep 112

Oct 27, 2025 46m

Today's Hack Your Own PR guest is someone who has built one of the most enviable PR careers in Australian beauty! Joining us is Lucy Asker, Head of PR & Influencer at MECCA Brands, an enviable…

S5E111 How to Pitch to Ready or Not with Lucinda McKimm

Oct 22, 2025 1h 1m

In this episode of Hack Your Own PR, Odette Barry is joined by Lucinda McKimm, journalist-turned-podcaster, producer, and co-host of Ready or Not. Lucinda has built one of Australia's most dynamic…

How to pitch to Today Extra with Cosi Toni | Ep 110

Jul 05, 2025 1h 4m

In this episode, I'm joined by Cosi Toni, Executive Producer of Channel Nine's Today Extra and all-around legend of live television. With nearly a decade of experience across producing, segment…

How to pitch to SBS Food with Sudeshna Ghosh | Ep 109

Jul 02, 2025 39m

In this episode, I'm joined by Sudeshna Ghosh, cross-platform content wizard and current Managing Editor at SBS Food. With a career spanning TV, print, magazines and digital across India, Dubai and…

How to pitch to Two Doting Dads with Jessica Smalley | Ep 108

Jul 01, 2025 51m

In this episode, I'm joined by Jessica Smalley — producer, storyteller and comedic strategist behind Two Doting Dads, a weekly parenting podcast hosted by Matty J and Ash that's reshaping the way men…

How to pitch to 9Honey with Jo Abi | Ep 107

Jun 28, 2025 34m

In this episode, I'm joined by Jo Abi, senior writer at 9Honey and one of the most refreshingly honest and compassionate voices in Australian media. With a background in radio, over a decade in…

How to DIY PR headlines with AFR, The Australian, ABC and Mamamia with Melissa Reader | Ep 106

Mar 30, 2025 44m

In this episode of Hack Your Own PR, we're joined by Melissa Reader, CEO of Violet, whose journey from profound personal loss to leading social change is nothing short of inspiring. Through Violet,…

Pitching industry stories to SMH and The Age with Calum Jaspan | Ep 105

Mar 23, 2025 45m

In this episode of Hack Your Own PR, host Odette Barry sits down with Calum Jaspan, media writer for The Sydney Morning Herald and The Age, to explore the evolving media landscape, journalism's…

Pitching Big Ideas to Big Stages: Mia Fileman on the Ripple Festival | Ep 104

Mar 17, 2025 42m

In this episode of Hack Your Own PR, Odette Barry sits down with the unstoppable Mia Fileman, founder of Campaign Del Mar and one half of the brains behind Ripple Festival. Mia shares her journey of…

BTS of ABC Conversations and the podcast landscape with Kellie Riordan | Ep 102

Feb 25, 2025 1h 6m

In this episode of Hack Your Own PR Odette Barry is joined by one of Australia's most influential voices in podcasting: Kellie Riordan, founder of Deadset Studios and the original producer of my…

How to pitch to Abbie Chatfield's It's A Lot with Lem Zakharia | Ep 103

Feb 19, 2025 56m

In this episode, Odette Barry is joined by Lem Zakharia, a powerhouse in the Australian media industry with an eclectic career spanning radio, music, and podcasting. Currently the executive producer…

How to pitch to Instyle with Justine Cullen | Ep 101

Feb 19, 2025 47m

Welcome to the Hack Your Own PR with Odette Barry. In this episode we are joined by Justine Cullen, Editor-in-Chief of InStyle Australia. With over 30 years in the magazine industry, Justine has…

The power of purpose-driven storytelling with Marie Claire's Editor, Georgie Abay | Ep 100

Jul 15, 2024 36m

Georgie Abay is just about one of the most intelligent, hard working, kind and humble editors you'll find at the helm of a glossy mag - and she's back for interview number 2 on Hack Your Own PR -…

How The Points Whisperer hacked his own PR without ever sending a pitch | Ep 99

Jun 26, 2024 38m

Imagine a world where Business Class and Economy Class costs about the same. Naturally, everyone would choose Business Class. Today we're joined by Steve Hui, also known as "The Points Whisperer"…

How to get your beauty and lifestyle brand featured in the media with Sarah Tarca and Sherine Youssef | Ep 98

Jun 19, 2024 1h 1m

I think you're going to enjoy this episode if you're a beauty or lifestyle brand. Today we're joined by beauty industry veterans Sarah Tarca and Sherine Youssef, founders of the popular newsletter…

How to get featured in the Australian Financial Review, the most-read premium business masthead in the country | Ep 97

Jun 12, 2024 45m

Today I'm joined by Euan Black, the Work and Careers Reporter at The Australian Financial Review. Euan began his career in journalism accidentally after finishing an internship in Cambodia. He…

How to craft the perfect subject line with Mamamia's Contributor and Page editor, Polly Taylor | Ep 96

May 22, 2024 30m

Polly Taylor is the Contributor and Page editor at Mamamia. Polly previously worked in the UK in the women's lifestyle media space, when she visited Australia on a 'quick working holiday' and found…

Frequently Asked Questions

How many episodes does Hack Your Own PR have?

Hack Your Own PR has published 115 episodes since March 2020, covering topics in Business, Education.

Is Hack Your Own PR still active?

Hack Your Own PR is currently dormant with new episodes weekly. Average episode length is 48m.

How do I contact Hack Your Own PR for sponsorship or guest appearances?

Sign up on Grep.FM to access contact details for Hack Your Own PR, including email and social media links.

Similar Podcasts