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Recent Episodes
DIY PR pitching to US media with Brett Farmiloe, CEO of HARO | Ep 115
In this episode of Hack Your Own PR, the podcast that helps founders and change-makers tell their story, build credibility without needing a big PR budget, we're chatting with Brett Farmiloe, the…
How to pitch to Sunrise with Laura Francis | Ep 114
In this episode of Hack Your Own PR! with Odette Barry, we take you inside one of the most dynamic, fast-paced environments in Australian media — breakfast television. Odette is joined by Laura…
Pitching 6pm Nine News features with Meredith Marks | Ep 113
In this episode of Hack Your Own PR, the podcast where we pull back the curtain on what actually works in modern PR and media, host Odette Barry, publicist, and the founder of Odette & Co chats…
S5E112 Lucy Asker on Cultivating Influence at MECCA | Ep 112
Today's Hack Your Own PR guest is someone who has built one of the most enviable PR careers in Australian beauty! Joining us is Lucy Asker, Head of PR & Influencer at MECCA Brands, an enviable…
S5E111 How to Pitch to Ready or Not with Lucinda McKimm
In this episode of Hack Your Own PR, Odette Barry is joined by Lucinda McKimm, journalist-turned-podcaster, producer, and co-host of Ready or Not. Lucinda has built one of Australia's most dynamic…
How to pitch to Today Extra with Cosi Toni | Ep 110
In this episode, I'm joined by Cosi Toni, Executive Producer of Channel Nine's Today Extra and all-around legend of live television. With nearly a decade of experience across producing, segment…
How to pitch to SBS Food with Sudeshna Ghosh | Ep 109
In this episode, I'm joined by Sudeshna Ghosh, cross-platform content wizard and current Managing Editor at SBS Food. With a career spanning TV, print, magazines and digital across India, Dubai and…
How to pitch to Two Doting Dads with Jessica Smalley | Ep 108
In this episode, I'm joined by Jessica Smalley — producer, storyteller and comedic strategist behind Two Doting Dads, a weekly parenting podcast hosted by Matty J and Ash that's reshaping the way men…
How to pitch to 9Honey with Jo Abi | Ep 107
In this episode, I'm joined by Jo Abi, senior writer at 9Honey and one of the most refreshingly honest and compassionate voices in Australian media. With a background in radio, over a decade in…
How to DIY PR headlines with AFR, The Australian, ABC and Mamamia with Melissa Reader | Ep 106
In this episode of Hack Your Own PR, we're joined by Melissa Reader, CEO of Violet, whose journey from profound personal loss to leading social change is nothing short of inspiring. Through Violet,…
Pitching industry stories to SMH and The Age with Calum Jaspan | Ep 105
In this episode of Hack Your Own PR, host Odette Barry sits down with Calum Jaspan, media writer for The Sydney Morning Herald and The Age, to explore the evolving media landscape, journalism's…
Pitching Big Ideas to Big Stages: Mia Fileman on the Ripple Festival | Ep 104
In this episode of Hack Your Own PR, Odette Barry sits down with the unstoppable Mia Fileman, founder of Campaign Del Mar and one half of the brains behind Ripple Festival. Mia shares her journey of…
BTS of ABC Conversations and the podcast landscape with Kellie Riordan | Ep 102
In this episode of Hack Your Own PR Odette Barry is joined by one of Australia's most influential voices in podcasting: Kellie Riordan, founder of Deadset Studios and the original producer of my…
How to pitch to Abbie Chatfield's It's A Lot with Lem Zakharia | Ep 103
In this episode, Odette Barry is joined by Lem Zakharia, a powerhouse in the Australian media industry with an eclectic career spanning radio, music, and podcasting. Currently the executive producer…
How to pitch to Instyle with Justine Cullen | Ep 101
Welcome to the Hack Your Own PR with Odette Barry. In this episode we are joined by Justine Cullen, Editor-in-Chief of InStyle Australia. With over 30 years in the magazine industry, Justine has…
The power of purpose-driven storytelling with Marie Claire's Editor, Georgie Abay | Ep 100
Georgie Abay is just about one of the most intelligent, hard working, kind and humble editors you'll find at the helm of a glossy mag - and she's back for interview number 2 on Hack Your Own PR -…
How The Points Whisperer hacked his own PR without ever sending a pitch | Ep 99
Imagine a world where Business Class and Economy Class costs about the same. Naturally, everyone would choose Business Class. Today we're joined by Steve Hui, also known as "The Points Whisperer"…
How to get your beauty and lifestyle brand featured in the media with Sarah Tarca and Sherine Youssef | Ep 98
I think you're going to enjoy this episode if you're a beauty or lifestyle brand. Today we're joined by beauty industry veterans Sarah Tarca and Sherine Youssef, founders of the popular newsletter…
How to get featured in the Australian Financial Review, the most-read premium business masthead in the country | Ep 97
Today I'm joined by Euan Black, the Work and Careers Reporter at The Australian Financial Review. Euan began his career in journalism accidentally after finishing an internship in Cambodia. He…
How to craft the perfect subject line with Mamamia's Contributor and Page editor, Polly Taylor | Ep 96
Polly Taylor is the Contributor and Page editor at Mamamia. Polly previously worked in the UK in the women's lifestyle media space, when she visited Australia on a 'quick working holiday' and found…
Frequently Asked Questions
Hack Your Own PR has published 115 episodes since March 2020, covering topics in Business, Education.
Hack Your Own PR is currently dormant with new episodes weekly. Average episode length is 48m.
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