Hank's Business and Marketing Tips
Hank Hoffmeier
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Recent Episodes
HMBT #303: From CMO to CRO
Joshua Harrell, Chief Revenue Officer at WorldVia Travel Network, joins me for a conversation that starts with travel—but quickly becomes a masterclass in modern marketing strategy. The episode…
HMBT #302: One Kiss Only
In this lively and insightful episode, I sat down with Victor Julio Coupe, Head of Business Development at Kensho Media and host of The Squared Table podcast. We talked about how email outreach and…
HMBT #301: Your List Needs Therapy
📬 In this episode, I speak with email deliverability expert Matthew Vernhout of Email Industries to break down what really determines whether your emails reach the inbox—or land in the spam folder.…
HMBT #300: The Netflix Effect
For episode 300, I am joined by email marketing legend Dela Quist for a no-holds-barred conversation about the misconceptions surrounding email frequency, deliverability, and value. Dela, known for…
HMBT #299: Just Jack
Former “Kickboxer” Jack Wrigley joined me on this episode to talk about staying focused and developing real relationships. I’ve always admired Jack’s blend of sharp business insight and genuine…
HMBT #298: Your Preference Center is a Closet
In this episode, I sat down with Tricia Babischkin, a true expert in email strategy, to talk about how to stop wasting time with broad, generic email campaigns and start getting serious about…
HMBT #297: The Henk and Hank Show
In this episode of the HMBT podcast, I sit down with strategy and marketing consultant Henk Wolff for a no-fluff, high-value conversation that bridges the worlds of iGaming and email marketing. We…
HMBT #296: Are You Credible?
I sat down with Dan Nottingham—founder and CEO of Plan C, and the brains behind Am I Credible, an AI platform that evaluates the credibility of content in real time. We had a great conversation about…
HMBT #295: It’s Good To Be Lucky
I was luck enough to speak with Lucky Kannon, the engineering lead behind Zoho’s deliverability tools—including their custom MTA (Mail Transfer Agent), email validation, and inbox placement systems.…
HMBT #294: A Platoon of Email Experts
This was a great discussion with Scott Cohen from Inbox Army about the state of email marketing, the pitfalls businesses fall into, and where the channel is headed. Scott stresses that many brands…
HMBT #293: AL-GPT
In this episode, I sat down with Al Safati, CEO of Clarity Digital to talk about how SEO is changing and evolving. With over 26 years of experience in digital marketing, Al knows the ins and outs of…
HMBT #292: Before the Funnel
In this episode, Hank and Bolaji discuss effective demand generation strategies where they emphasize the importance of understanding audience needs, creating engaging content, and fostering brand…
HMBT #291: Accidentally Fell Into SEO
Steven Schneider, co-founder of TrioSEO, joins the show to discuss the significance of blog content and SEO strategies for businesses. We discuss the effectiveness of quality blog writing over…
HMBT #290: Saucy Shrimp
In this episode, I speak with Adam Tsang, a serial entrepreneur with various business ventures including restaurants, a media production company, a PR firm, and an e-commerce product. Adam discusses…
HMBT #289: Work is Work
Scott Cox of STX Consulting joins the show to talk about about strategies for being productive and successful in the current economic climate of 2024. Key points: Small businesses have a big…
HMBT #288: Be Like Mike
In this episode, Mike Abramowitz from Better Than Rich shares insights on how entrepreneurs can achieve time freedom and work-life balance. He introduces the Time Rich Six framework consisting of…
HMBT #287 No Really, What Is ABM
In this episode I speak with Mike Maynard on how to outsmart the big guys with ABM. Mike is the CEO of Napier, a PR and marketing agency that helps tech companies sell more to other businesses. ABM…
HMBT #286: Show Yourself Some Luv
In this episode, I speak with Cloe Luv, Renaissance Woman and Success Coach. She helps ambitious entrepreneurs launch or scale their businesses to 6-7 figures. We discuss the importance of mindset,…
HMBT #285: To Ghost Or Not To Ghost
In this episode, I interview Danielle Perlin-Good. Danielle is The Soul-Aligned Ghostwriter and an award-winning, best-selling author. She empowers thought leaders to amplify their lasting legacies…
HMBT #284: The Best Way to Grow
In this episode, I am joined by Jennifer Best, Vice President of Marketing at AAE Speakers Bureau. Under her leadership in 2022, AAE launched the inaugural Speaking Industry Benchmark Report,…
Frequently Asked Questions
Hank's Business and Marketing Tips has published 300 episodes since March 2017, covering topics in Business, Entrepreneurship.
Hank's Business and Marketing Tips is currently moderate with new episodes weekly. Average episode length is 12m.
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