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Recent Episodes
S1E82 Your Niche Is Not Your Brand — What's Actually Missing with Katie Trant
Episode Summary: I did not expect to spend this episode nerding out about Taylor Swift as a brand strategist — but here we are. And honestly? It's the best possible way to explain what my guest Katie…
S1E81 Why Influencers Need Email (So You Can Stop Leaving Money on the Table)
Episode Summary: You're already on Instagram, TikTok, Amazon storefronts — maybe more. You're posting constantly, showing up everywhere, and working haaaarrd. But if email isn't part of your…
S1E80 Coffee, Correspondence, and the Morning Habit Behind RecipeTeacher's Most Loyal Audience
Episode Summary: Five years is a long time to work with someone, and what I love most about my relationship with Jason Norris is how much he trusts me to do what I do — and how much I've learned from…
S1E79 The Friday Emails That Built Toni Okamoto's Most Loyal Audience
Episode Summary: When I started email marketing as a personal finance blogger, I didn't know what I was getting into. Then strangers — on the other side of the world — started writing back. Not just…
S1E78 From RSS to Real Strategy: How The Lemon Bowl Doubled Her Email Traffic with Liz Della Croce
Episode Summary: 100% email traffic growth. In one year. That's what happened for Liz Della Croce of The Lemon Bowl after 15 years of sending nothing but RSS emails — and it's exactly why I wanted…
S1E77 From Followers to Customers: How Melissa Creates Food Content That Converts
Episode Summary: The most valuable audience isn't your biggest one — it's your most connected one. Welcome to the first episode in our Foodie Email Series — where we're diving into how food creators…
S1E76 How Pinterest Trends Tells You Exactly What Lead Magnets to Create with Kayla Watkins
Episode Summary: You're getting Pinterest traffic. People are clicking, landing on your blog, and then bouncing — no email opt-in, no capture, just visits that disappear. Eep, that's a wasted…
S1E75 Why I Stop Working at 3pm
Episode Summary: Yeah, I hear it. Me wrapping up work most days by 3pm might sound a little braggy. Maybe it is. A little. But I'm telling you about why I'm able to do this because how I got here has…
S1E74 Using AI Intentionally with Andrew Wilder of NerdPress
Episode Summary: If you've been running an online business for any amount of time, you know that every few years, something comes along that shifts everything. The way we create content, connect with…
S1E73 Daily Emails and Doubled Traffic with Ned Adams of Dutch Oven Daddy
How many emails should you be sending? It's a question I hear from content creators all the time, and the honest answer is: it depends. What I've noticed is that when I encourage people to send more…
S1E72 Email List Best Practices: How to Welcome, Nurture, and Engage Your Subscribers with Food Blogger Pro
Episode Summary: Today's episode is a little different — I'm sharing a guest appearance I made within the Food Blogger Pro membership, where Bjork Ostrom had their members submit email questions…
S1E71 How to Stand Out Online, Even When Everyone Sounds the Same with Dorie Clark
Episode Summary: It's never been easier to create content. And somehow… it's never been harder to stand out. In this episode, I'm joined by Dorie Clark to talk about how to build a reputation that…
S1E70 Segmenting Your Email List is the New Gold Standard
Episode Summary: Segmentation might sound really "techy," and while it is and there are technical elements, ultimately it's an opportunity for you to organize your subscribers based on HOW they want…
S1E69 From Burnout to Bold Goals (Without Losing Yourself) with Danielle McGeough, Ph.D.
Episode Summary: What do you do when the world around your work feels out of your control? When the blogging landscape shifts… Algorithms change… Goals you used to chase don't feel as motivating…
S1E68 Email Marketing Strategies to Grow Your List in the Age of AI
Episode Summary: Curious how to grow your list, boost conversions with simple shifts, and use AI without losing your connection with your audience? Today's episode is a little different — I'm sharing…
S1E67 Inside the Duett Process: From Guessing at Email to a Confident Strategy
Episode Summary: Most people don't come to me simply asking for "more emails." Clients often come to me because they don't know what's actually happening inside their email marketing — and that's…
S1E66 Affiliate Links, Pixels & Privacy Policies: What This Lawyer Wants Creators to Know
Episode Summary: It's not every day that I get to rave about getting to listen to a lawyer talk about affiliate disclosures, accessibility compliance, and privacy policies. And yet… here we are.…
S1E65 Use the "Smart Freebie Formula" to Attract Paying Clients (Not Just More Subscribers) with Annie Franceschi
Episode Summary: Freebies are supposed to help grow your business but too often, they just collect downloads… and dust. In this episode, I'm joined by brand strategist, former Disney storyteller, and…
S1E64 Reveal Your Remarkability (And Make Your Marketing Easier) with Rich Brooks
Episode Summary: "If you can't explain why someone should choose you, your marketing has to work twice as hard." - Rich Brooks Most creators don't need MORE marketing ideas. They need a clearer…
S1E63 More Podcast Listeners from Pinterest & Email with Andi Smiley
Episode Summary: When I launched my podcast, I used Instagram, LinkedIn, and relationships with my peers in the online space to get the word out. You know what I never considered using? Pinterest.…
Frequently Asked Questions
Happy Subscribers has published 83 episodes since November 2024, covering topics in Business, Marketing.
Happy Subscribers is currently highly active with new episodes weekly. Average episode length is 43m.
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