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Hard Refresh on culture-making
Culture has always been the backdrop for marketing, but in the next 25 years, can brands and creatives become true culture makers, or are they destined to follow? In this episode of Hard Refresh,…
Hard Refresh on digital audio
From podcasts to TikTok sounds, digital audio has moved from background noise to the cultural main stage. In this episode of Hard Refresh, host Andrés López-Varela is joined by Adam Johnson…
Hard Refresh on agencies
The agency model has been declared “dead” more times than we can count — but it keeps coming back in new shapes. In this episode of Hard Refresh, host Andrés López-Varela is joined by Hannah Muirhead…
Hard Refresh on advertising
Advertising is fragmenting faster than ever — but does that mean the big brand ad is dead? In this episode of Hard Refresh, host Andrés López-Varela is joined by Amber Martin (Founding Partner,…
Hard Refresh on automation
Automation is no longer just a tool — it’s becoming the operating system of marketing. In this episode of Hard Refresh, host Andrés López-Varela is joined by Kirsty O’Connell (Senior Account…
Hard Refresh on data
Data has always been the fuel of marketing, but the mix is shifting fast. In this episode of Hard Refresh, host Andrés López-Varela is joined by Andrew Douglas (Hunt Brew), Heather Lansdowne…
Hard Refresh on video
Video has dominated digital marketing for more than a decade — but the ground keeps shifting. In this episode of Hard Refresh, host Andrés López-Varela is joined by Nanda Gunnink (Managing Director,…
Hard Refresh on social media
Social media has been the beating heart of digital marketing for two decades — but is it already past its peak? In this episode of Hard Refresh, host Andrés López-Varela is joined by Eugene Healey…
Hard Refresh on branded content
Branded content has long since blurred the line between marketing and media — but where is it heading next? In this episode of Hard Refresh, host Andrés López-Varela is joined by Amaury Treguer…
Hard Refresh on influence
Influence has evolved from glossy celebrity endorsements to TikTok dances, AI avatars, and micro-creators running their own economies. In this opening episode of Hard Refresh, host Andrés…
Hard Refresh // Trailer
For a quarter of a century, one industry has been quietly shaping how you see the world. That industry is digital marketing and, for 25 years, it's blended technology, media, advertising and…
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Hard Refresh has published 11 episodes since August 2025, covering topics in Business, Marketing.
Hard Refresh is currently dormant with new episodes hourly. Average episode length is 39m.
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