Episodes 11
Avg. Duration 39m
Activity Dormant
Since Aug 2025
Latest Episode Sep 2025

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Publishing Details

Schedule
Hourly
Format
Episodic
Hosting
feeds.transistor.fm

About This Podcast

Discover what’s in store for us in the next 25 years of digital marketing and how the first 25 years of this century shaped our industry (and the world), in Hard Refresh. This limited 10-episode series from Australia’s best marketing conference, State of Social, looks ahead at what trends, technologies, cultural shifts, and maybe even controversies, will define digital marketing over the next 25 years. Andrés López-Varela (a.k.a. ALV), one of Australia's most experienced marketing educators, is joined by a cast of industry leaders picked from the ranks of this year's State of Social speakers to unearth what's next for digital marketing. Join them as they press F5 to discover a refreshed perspective on everything from the next evolution in social media to the role of marketing in culture, from the future of digital audio to the changing role of online video, from the era-defining impacts of AI and automation to the brave new world for marketing agencies, and much more. Hard Refresh is recorded and produced on the traditional lands of the Whadjuk Noongar people, the Awabakal people and the Gadigal People of the Eora Nation.

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Recent Episodes

Hard Refresh on culture-making

Sep 04, 2025 39m

Culture has always been the backdrop for marketing, but in the next 25 years, can brands and creatives become true culture makers, or are they destined to follow? In this episode of Hard Refresh,…

Hard Refresh on digital audio

Sep 04, 2025 37m

From podcasts to TikTok sounds, digital audio has moved from background noise to the cultural main stage. In this episode of Hard Refresh, host Andrés López-Varela is joined by Adam Johnson…

Hard Refresh on agencies

Sep 04, 2025 40m

The agency model has been declared “dead” more times than we can count — but it keeps coming back in new shapes. In this episode of Hard Refresh, host Andrés López-Varela is joined by Hannah Muirhead…

Hard Refresh on advertising

Sep 04, 2025 41m

Advertising is fragmenting faster than ever — but does that mean the big brand ad is dead? In this episode of Hard Refresh, host Andrés López-Varela is joined by Amber Martin (Founding Partner,…

Hard Refresh on automation

Sep 04, 2025 28m

Automation is no longer just a tool — it’s becoming the operating system of marketing. In this episode of Hard Refresh, host Andrés López-Varela is joined by Kirsty O’Connell (Senior Account…

Hard Refresh on data

Sep 04, 2025 42m

Data has always been the fuel of marketing, but the mix is shifting fast. In this episode of Hard Refresh, host Andrés López-Varela is joined by Andrew Douglas (Hunt Brew), Heather Lansdowne…

Hard Refresh on video

Sep 04, 2025 40m

Video has dominated digital marketing for more than a decade — but the ground keeps shifting. In this episode of Hard Refresh, host Andrés López-Varela is joined by Nanda Gunnink (Managing Director,…

Hard Refresh on social media

Sep 04, 2025 37m

Social media has been the beating heart of digital marketing for two decades — but is it already past its peak? In this episode of Hard Refresh, host Andrés López-Varela is joined by Eugene Healey…

Hard Refresh on branded content

Sep 04, 2025 28m

Branded content has long since blurred the line between marketing and media — but where is it heading next? In this episode of Hard Refresh, host Andrés López-Varela is joined by Amaury Treguer…

Hard Refresh on influence

Sep 04, 2025 40m

Influence has evolved from glossy celebrity endorsements to TikTok dances, AI avatars, and micro-creators running their own economies. In this opening episode of Hard Refresh, host Andrés…

Hard Refresh // Trailer

Aug 17, 2025 1m Transcript

For a quarter of a century, one industry has been quietly shaping how you see the world. That industry is digital marketing and, for 25 years, it's blended technology, media, advertising and…

Frequently Asked Questions

How many episodes does Hard Refresh have?

Hard Refresh has published 11 episodes since August 2025, covering topics in Business, Marketing.

Is Hard Refresh still active?

Hard Refresh is currently dormant with new episodes hourly. Average episode length is 39m.

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