Harder Than It Looks: Parking Uncovered
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About This Podcast
We as parking professionals know that parking is hard. However, we make it look easy to those from the outside looking in. The myriad technologies, processes and people that a parking operator has to wrangle on any given day is mind-numbing, and every parking facility is unique. While certain verticals share similar pain points, we know better than many how nuanced every operation can be.
We created this podcast to facilitate connections and illuminate solutions to common problems within the parking and mobility industry. We aim to do so by highlighting the voices of experts in the space, discussing trends and forward-looking technological innovations, and providing professional food for thought. All in an effort to help one another get better at what we know is harder than it looks…parking a car.
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Recent Episodes
EP #54: Why Discernment is the New AI Superpower with Jake Miller
In this episode of Harder Than It Looks, host Brian Wolff is joined by Jake Miller, Co-Founder and CEO of ZIVIS, to explore what happens when software evolves into intelligence and what it really…
EP 53: From Chalk to Cloud - Nexity, Towne, and the Future with Shareena Sandbrook
In this episode of Harder Than It Looks, host Brian Wolff sits down with Shareena Sandbrook, Chief Commercial Development Officer at Towne. Shareena was the Co-Founder and CEO of Frogparking, a…
EP 52: Karen Mangia - 100 Reviews Can Double Your Business. Here's How to Get Them
In this episode of Harder Than It Looks, host Brian Wolff is joined by Karen Mangia, SVP of Global Customer Success at Bazaarvoice. Karen is a Wall Street Journal bestselling author and a proven…
EP 51: "You Can't Fall Out of a Basement" with Neil Hart
In this episode of Harder Than It Looks, host Brian Wolff sits down with Neil Hart, Vice President of University Operations at Reimagined Parking. With more than 30 years of experience spanning…
EP 50: Today, Tomorrow, and Tomorrowland - Keith B. Jones on Integrity, Technology, and the Future of Parking
In this episode of Harder Than It Looks, host Brian Wolff sits down with Keith B. Jones, Chairman and Owner of ACE Parking – the largest family-owned parking and mobility company in North America.…
EP 49: Meet Dr. Tanara Teal-Tate - 200 Pages, 18,000 Spaces, and a $24M Empire
In this episode of Harder Than It Looks, guest host Heidi Barber sits down with Dr. Tanara Teal-Tate, Executive Director of Parking & Transportation at the University of Tennessee, Knoxville – a…
Episode 48: How Kevin Uhlenhaker is Building an Independent Voice for Parking
In this episode of Harder Than It Looks, host Brian Wolff sits down with Kevin Uhlenhaker, CEO & Publisher of Parking Today Media. Kevin shares insight from his first year as the CEO &…
EP 47: Collaboration Is Not Optional - What 30 Years in Parking Taught Maggie Vercoe
In this episode of Harder Than It Looks: Parking Uncovered, host Brian Wolff sits down with Maggie Vercoe, COO of TEZ Technology and a 30-year veteran of the parking industry.From starting in a…
EP 46: The Night Everything Changed – Susan Cole’s Story of Grit & Reinvention
In this episode of Harder Than It Looks, host Brian Wolff sits down with Susan Cole, Founder & CEO of Cole Ticket Solutions (CTS) – a woman-owned business reshaping consumables, automation, and…
EP 45: Is There Such Thing as Too Much Parking? Urban Revitalizer Jeff Siegler Weighs In
In this episode, host Brian Wolff sits down with Jeff Siegler, author, urbanist, and founder of Revitalize or Die, for a candid conversation about civic pride, apathy, and how an overemphasis on…
EP 44: AI with a Human Touch - How Dave Mueller and Raf Abanilla are "Breezing" Towards Innovation
In this episode of Harder Than It Looks, host Brian Wolff is joined by Dave Mueller, President of Parking Concepts Inc. (PCI), and Rafael Abanilla, Senior Vice President of Operations and Innovation…
EP 43: Hire for Heart, Train for Skill: Dean Ahmad’s Recipe for Leadership
In this episode of Harder Than It Looks, host Brian Wolff is joined by Dean Ahmad, Vice President of Parking and Transportation at Dallas-Fort Worth Airport (DFW). Dean shares his remarkable journey…
EP 42: Big Ten School = Big Parking: How Gabe Mendez is Rewriting the Playbook
In this episode of Harder Than It Looks, host Brian Wolff sits down with Gabe Mendez, PTMP - Director of Transportation Operations at the University of Wisconsin-Madison. Gabe brings over two…
EP 41: Disruption Ahead! Bob Murray & James Paden on Parking’s Next Big Shift
In this episode of Harder Than It Looks Parking Uncovered, host Brian Wolff sits down with Bob Murray, CTO at CampusParc, and James Paden, Chief Product Officer at Parker Technology. These tech…
EP 40: Service, Struggle, and Strength - The Making of Amano's CEO, Greg Brewer
In this episode of Harder Than It Looks Parking Uncovered, host Brian Wolff sits down with Greg Brewer, the newly appointed President and CEO of Amano McGann, Inc. Greg shares his inspiring journey…
EP 39: Humans Still Win - The AI-Augmented Future of Parking
In this episode of Harder Than It Looks, host Brian Wolff is joined by James Paden, Chief Product Officer at Parker Technology. With 25 years of software experience, James shares his insights on the…
EP 38: Live from IPMI - 9 Parking Experts Discuss Tech Trends, Customer Pain Points & Parking’s Future
In this special episode, recorded live on the expo hall floor at IPMI 2025, Brian Wolff, Heidi Barber, Tina Gray, and Courtney Cooper talk to 9 parking leaders about what’s working, what’s not, and…
EP 37: LEDs, Guidance, and Grit - The Parking World According to Jeff Pinyot
In this episode of Harder Than It Looks, host Brian Wolff sits down with Jeff Pinyot – the President of ECO Parking Technologies. Jeff’s journey started in Pittsburgh and evolved from air…
EP 36: "You're Going to Ruin Our City!" - Kenzie Coulson’s Survival Guide to Controversial Parking Projects
In this episode of Harder Than It Looks, host Brian Wolff is joined by Kenzie Coulson, Parking and Mobility Consultant at Walker Consultants, known for leading high-stakes projects like Park City's…
EP 35: They Told Sue Malone ‘No.’ She Became the First Woman Operator in Parking and Funded 41,000 Small Businesses.
In this episode of Harder Than It Looks, host Brian Wolff is joined by the extraordinary Sue Malone - the first woman to operate a parking garage in the U.S., and the nation’s most prolific small…
Frequently Asked Questions
Harder Than It Looks: Parking Uncovered has published 48 episodes since August 2023, covering topics in Business, Technology.
Harder Than It Looks: Parking Uncovered is currently highly active with new episodes every 2 weeks. Average episode length is 1h 4m.
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