Heavy On Brand
Brian Fitch
Publishing Details
About This Podcast
Some brands build movements. Others just make noise.
Heavy On Brand is the podcast for founders, marketers, and creatives who want to build something that actually matters. Hosted by agency founder and marketing strategist Brian Fitch, this show is part strategy, part storytelling, and all heart. We sit down with entrepreneurs, brand builders, and creators to talk about the work behind the wins. The stuff people don’t see, the pressure that comes with growth, and the mindset it takes to stay true to yourself through it all.
It’s not about perfection, but more about showing up with purpose.
So if you’re trying to build a brand that actually means something, you're in the right place. Welcome to Heavy On Brand.
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Recent Episodes
S1E17 From Dog Lover to Franchise CEO: Building A Dog Training Empire
Ever wonder how a $25 rescue dog could change someone's life forever? That's exactly what happened to Ryan Wimpey, who transformed his obsession with fixing his troubled pup's behavior into Tip Top…
S1E16 How To Build A Modern Day Brand with Andrew Wiseman
Building a brand from scratch can feel like standing at the base of a mountain without a map. With endless opinions and advice available online, how do you know where to begin? Should you jump…
S1E15 Coffee, Hustle, and Heritage: Brewing Legacy From the Ground Up
What happens when entrepreneurship meets ancestral intelligence? Gary Johnson III's journey reveals how reclaiming our innate creativity can build powerful businesses with purpose.Gary wasn't always…
S1E14 Cultural Strategy Ain’t a Buzzword. It’s Survival.
What happens when reality starts cracking under the weight of our contradictions? In this illuminating conversation with Natalie Black, founder and CEO of Culture and Curate, we dive deep into how…
The Business of Athletes: The Truth About Pro Sports with Brandon Leopoldus
What do you do when the path you’ve dedicated your life to suddenly shifts? For Brandon Leopoldus, the end of his umpiring career at 24 wasn’t the finish line, it was the beginning of a new chapter.…
S1E12 The Art of An Abundance Mindset with Desirae Jones
What does it truly mean to operate with an abundance mindset in business? Desirae Jones, founder of Desirae Jones Co., joins the Heavy On Brand podcast to share her extraordinary journey from…
S1E11 Built On Belief: Representing The World's Most Impactful Speakers.
The relationship business always trumps visual representation when building a powerful brand. In this conversation with James Artis, co-founder and chief growth officer of The Observation Group, we…
S1E10 Culture As Due Diligence. The New Rules of Building Brand and Wealth
Money never sleeps, and neither do the smartest wealth creators. Jason Mercer, a finance and investment expert, breaks down the strategies that affluent individuals use to generate passive income…
S1E9 Hashtags to Handshakes: How One Digital Connection Sparked A Creative Powerhouse
What happens when a creative team finally meets in person after working virtually? In this special takeover episode, The Carbon Thread team gathers during their retreat to discuss the power of…
S1E8 Scaling Creativity With Systems
The secret ingredient behind marketing success isn't just creativity—it's the operational systems that make everything possible. In this thoughtful exploration of marketing operations, we pull back…
If It’s Not a Partnership, It’s a Pass.
Trust is the ultimate currency in business relationships. At Carbon Thread, we've built our agency around this simple yet powerful principle, and it's transformed how we select clients, develop…
S1E6 Perfection Is The Enemy Of Progress
What if the barrier between you and success isn't perfection, but simply showing up consistently? This conversation with content experts from The Carbon Thread challenges the notion that you need to…
S1E5 Scaling Takes Less Ego, More Systems
What does it really mean to scale your business? Beyond the glamorous stories of rapid growth and funding rounds lies a more complicated truth about what it takes to build something sustainable.Join…
S1E4 Stop Selling. Start Storytelling.
The digital marketing landscape has transformed dramatically, but one truth remains constant: diverse, authentic content is king. In this episode we unpack the strategies that truly move the needle…
S1E3 More Than A Moment. Be The Movement
In this episode we discuss how the most successful activations aren't just about free drinks and photo opportunities. They're strategic storytelling vehicles that bridge the gap between digital…
S1E2 Test. Fail. Pivot. Repeat.
Advertising success isn't just about throwing money at platforms and hoping for results. In this revealing conversation with digital marketing expert Kelsey Glass, we unpack the critical components…
S1E1 Starting Over: Building An Agency From Nothing.
Brian Fitch never planned to launch Carbon Thread Agency - until he woke up to an email from his previous business partners forcing him out of the company he helped build. Facing this devastating…
Frequently Asked Questions
Heavy On Brand has published 17 episodes since April 2025, covering topics in Business, Entrepreneurship.
Heavy On Brand is currently dormant with new episodes weekly. Average episode length is 44m.
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