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Jurgen Bult: AI in Consumer Goods, The Importance of People Development, and Campaign Management | Episode 25
In this episode, Anthony Lamot interviews Jurgen Bult, CRM Lead EMEA at Dyson. He shares clear insights into a foundational tool for CRM campaign management, streamlining segmentation processes, and…
Amber Sellens: Building a Horizontal MarOps team, Brand Consistency, and MarTech Leadership | Episode 24
In this episode, Anthony Lamot interviews Amber Sellens, Head of Marketing Technology and Operations at Shell Energy. She shares insights on building a horizontal marketing operations team at Shell…
Lukas Lunow: 2024 Marketing Champion on Evolving with Salesforce, Leading a Global Team | Episode 23
In this episode, Anthony Lamot interviews Lukas Lunow, recently named 2024 Marketing Champion and Salesforce Forum Ambassador. Lukas shares what it was like when Journey Builder was first announced…
Martin Kihn: From Stand-up to SVP, Data Cloud vs other CDPs, and Buyer Intent Data | Episode 22
In this episode of Heroes of Marketing Cloud, host Anthony Lamot interviews Martin Kihn, SVP of Strategy at Salesforce. Martin shares his eclectic career journey, from aspiring actor and stand-up…
Trailer: Heroes of Marketing with Anthony Lamot
A brief intro to the podcast.
Pato Sapir: Founding Devs United, Finding Success in SFMC, and Marketing Cloud Growth | Episode 21
In this episode, Anthony Lamot interviews Pato Sapir, Salesforce MVP and fellow Marketing Champion. Pato shares his fascinating career journey, starting from his early days in software development…
Andrea Tarrell: Community Collaboration, Evolution of MarTech, Overcoming Challenges | Episode 20
In this episode, Anthony Lamot interviews fellow CEO and Co-Founder, Andrea Tarrell from Sercante, who shares her career journey from content marketer to Salesforce ecosystem expert. They discuss the…
Jyothsna "JB" Bitra: Marketing Cloud Learning Camp, Golden Hoodies, & Adaptability | Episode 19
In this episode, our host and CEO Anthony Lamot has a conversation with Jyothsna "JB" Bitra, Salesforce Marketing Cloud Architect/Consultant at ARXCIENT. They go over JB's entry into the Salesforce…
Aaron Beatty: Email Personalization, AI for SFMC, and Future of Data Cloud | Episode 18
In this episode, our host and CEO Anthony Lamot has a conversation with Aaron Beatty, CEO at Engage Evolution. They go over Aaron’s new firm, Engage Evolution, and explore Aaron’s involvement in…
Timo Kovala: Dealing with Change Management, Marketing Attribution & AI | Episode 17
In this episode, our host and CEO Anthony Lamot interviews Timo Kovala, Managing Architect at Capgemini and frequent author at Salesforce Ben. Timo and Anthony debate interesting topics such as the…
William McMahon: Being a Techonology-Agnostic SI, Odoo vs SFMC & AI tips | Episode 16
In this episode, our host and CEO Anthony Lamot has a conversation with William McMahon, CEO and Founder at Gravitai, a Marketing Cloud System Integrator. William walks us through some of his career…
Arthur Backouche: Artificial Intelligence, AMPScript, SSJS vs SQL | Episode 15
In this episode of Heroes of Marketing Cloud, our host and CEO Anthony Lamot has a conversation with Arthur Backouche, Senior SFMC Consultant at Skie. Arthur and Anthony take a deep dive into new…
Jason Trout: Future of AI in Marketing, User Adoption, and Consulting | Episode 14
In this episode, our host and CEO Anthony Lamot has a conversation with Jason Trout, Principal at Salesforce Marketing Cloud consulting firm BoldRamp. Jason talks about what makes a good SFMC…
Jackie Mennie: Salesforce Marketing Champion, Financial Services Data | Episode 13
In this episode, our host and CEO Anthony Lamot talks with Jackie Mennie, a 4x Salesforce Marketing Champion and currently a Marketing Cloud Architect at Media.Monks. Jackie talks about navigating…
Genna Matson: Technical Architecture in SFMC, Email Marketing and SFMC Learning Resources | Episode 12
In this episode, our host and CEO Anthony Lamot talks with Genna Matson, the Co-Founder of the Marketing Cloud resource center HowToSFMC. Genna talks about everything from working her way up from…
Eduardo Ruiz de Pascual: Ensuring Customer Success and SFMC Advice | Episode 11
In this episode, our host and CEO Anthony Lamot has a conversation with DESelect's own Edu Ruiz de Paszual, Manager of Customer Success. Previously at Deloitte, Eduardo talks about his Marketing…
Eric Stahl: Campaign Attribution, Digital Innovation, and Adaptability | Episode 10
In this episode, our host and CEO Anthony Lamot talks with Eric Stahl, SVP and GM of Digital Experience at Salesforce. Eric sheds light on Salesforce’s roadmap, discussing digital innovation, and the…
Dror Meir: Customer Journeys, Marketing Enablement, and Geotargeting | Episode 9
In this episode, our host and CEO Anthony Lamot talks with Dror Meir, CEO of Weku Solutions. Dror talks about some of his most interesting Salesforce projects and the importance of being challenged…
Chris Zullo: Puzzle Solving, COVID-19 and Future of SFMC | Episode 8
In this episode, our host and CEO Anthony Lamot talks with Chris Zullo, Salesforce MVP and Marketing Champion 2020. Chris discusses puzzle solving in SFMC, some of his most exciting projects, and…
Danielle Laffey: Community Leadership and SFMC Best Practices for the Insurance Sector | Episode 7
In this episode, Anthony Lamot talks with Danielle Laffey, Principal Salesforce Consultant in Insurance, Salesforce MVP, Community Leader, and 2020 Salesforce Marketing Champion. Discover best…
Frequently Asked Questions
Heroes of Marketing Cloud has published 26 episodes since February 2024, covering topics in Business, Marketing.
Heroes of Marketing Cloud is currently dormant with new episodes every 2 weeks. Average episode length is 41m.
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