How I Wrote This
Brett Gordon and Karen Winterich
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Recent Episodes
Ep. 28 - The Open Design Effect with Martin Schreier and Darren Dahl
A PhD student's curiosity about open innovation. That's all it took to spark a research journey into why companies like Allbirds give away their proprietary technology—and why consumers reward them…
Ep. 27 - The No Hunger Games with Sylvia Hristakeva, Jura Liaukonyte and Leo Feler
GLP-1 drugs like Ozempic and Wegovy are changing more than just waistlines—they're disrupting the grocery aisle. JMR Co-Editor Brett Gordon speaks with Sylvia Hristakeva (Cornell), Jura Liaukonyte…
Ep. 26 - AI, Authorship, and the Editorial Process
Questions about using AI responsibly in your research or checking ‘Yes’ to AI use in the submission process? This special episode has JMR Editor in Chief, Rebecca Hamilton, and co-editors Kapil Tuli…
Ep. 25 - Persevering from the “Idea Nugget” to Publication with Yuechen Wu, Jared Watson, and Ali Faraji-Rad
A single demographic statistic about car leasing. That's all it took to spark a fascinating research journey into how the perceived stability of our romantic relationships shape the products we…
Ep. 24 - Customer Based Corporate Valuation with Dan McCarthy and Peter Fader
To figure out how much a company is worth, start with its customers. This episode explores customer-based corporate valuation and how individual buying behavior ultimately drives firm value. Join JMR…
Ep. 23 - How Fatal School Shootings Impact Local Economies
Have you ever been inspired to study a research problem, only to hear: “How is that relevant to marketing?” Such was the case for Muzeeb Shaik who wanted to understand if the impacts of fatal shool…
Ep. 22 - Frugality is Hard to Afford with Yesim Orhun and Mike Palazzolo
For some, the strategies that save money require money they don't have. This episode explores the "poverty penalty" and how financial constraints make saving money a challenge for lower-income…
Ep. 21 - Brands Speaking Slang with Bryce Pyrah and Alice Wang
You might talk slang with your friends, but what happens when brands try using slang? In this episode, JMR Co-Editor Karen Winterich talks with Bryce Pyrah and Alice Wang about their article, The…
Ep. 20 - How I Wrote This, Live in Chicago!
How I Wrote This is back for Season 3. In Episode 20, JMR Coeditors Karen Winterich and Brett Gordon go LIVE at Summer AMA in Chicago to chat with authors of this year’s JMR award-winning articles.…
Ep. 19 Attention Spillovers from News to Ads with Andrey Simonov, Tommaso Valletti, and Andre Veiga
Does the content of a news article influence the effectiveness of ads placed within it? In this episode, JMR Co-Editor Brett Gordon discusses the recently published paper, “Attention Spillovers from…
Ep. 18 - Insights from Social Media Post Histories with Verena Schoenmueller and Simon Blanchard
We all likely know that there’s valuable data in our social media posts, but just how can this be used? In this episode, JMR Co-Editor Karen Winterich talks with Verena Schoenmueller and Simon…
Ep. 17 Canary Categories with Ayelet Israeli and Eric Anderson
Every business knows that customers who spend more in the past usually spend more in the future. But what if there are some products for which the opposite is true? That is, seeing a customer buy one…
Ep.16 A Look Back on Corporate Social Responsibility with Sankar Sen
Ever wonder if those papers with 1000’s of citations are easy to publish? In this episode, JMR Co-Editor Karen Winterich chats with Sankar Sen from Baruch College’s Zicklin School of Business to look…
Ep. 15 Mini Part 2, How To Be A Good Reviewer
In part to of this special mini episode. Brett and Karen break down the review process and share insights from two current JMR reviewers.
Ep 15: Mini Part 1, The Lives of Co-Editors
On this special mini episode of How I Wrote This, Karen and Brett take you behind the scenes to hear about what it's really like to be a co-editor for a journal.
Ep. 14 - Do Switching Costs Make Markets Less Competitive? With JP Dube, Gunter Hitsch, and Peter Rossi
Brett Gordon sits down with JP Dube and Günter Hitsch from the University of Chicago Booth School of Business, and Peter Rossi from the UCLA Anderson School of Management. They discuss their…
Ep. 13 - Rachel Gershon and Zhenling Jiang talk Referral Contagion
Karen learns how Rachel Gershon and Zhenling Jiang merged their behavioral and quantitative skillsets to identify the robust effect of referral contagion. Their findings are published in their paper…
Ep. 12 - Generative Interpretable Visual Design with Ankit Sisodia, Alex Burnap and Vineet Kumar
Brett talks to Ankit Sisodia, Alex Burnap and Vineet Kumar about their forthcoming JMR paper “Generative Interpretable Visual Design: Using Disentanglement for Visual Conjoint Analysis.”
Ep. 11 - Mitigating Food Waste with Huachao Gao, He (Michael) Jia, and Bingxuan Guo
On the first episode of Season 2, Karen talks to authors Huachao Gao, He (Michael) Jia, and Bingxuan Guo about their paper “Resources Available for Me Versus Us: Implications for Mitigating Consumer…
Ep. 10 - Learning to Set Prices with Yufeng Huang, Paul Ellickson, and Mitch Lovett
In the final episode of season 1, JMR Co-Editor Brett Gordon speaks with Yufeng Huang, Paul Ellickson, and Mitch Lovett about their paper Learning to Set Prices.
Frequently Asked Questions
How I Wrote This has published 30 episodes since August 2023, covering topics in Science, Social Sciences.
How I Wrote This is currently active with new episodes monthly. Average episode length is 44m.
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