Human-Centered Innovation
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The Big Merge: Navigating The Complexities Of Multi-Company Mergers With Juli Leonard – Part 1
We’ve heard a lot of discussions on the impact of mergers and acquisitions but the vast majority of those would involve two companies. What happens when in a really big merge – one that involves,…
The Big Merge: Navigating The Complexities Of Multi-Company Mergers With Juli Leonard – Part 2
This is Part 2 of Lisa and Kristine’s conversation with Juli Leonard on multi-company mergers. In Part 1 we heard about importance of a well-defined integration plan, the role of leadership in…
Internal And External Communication - Communicating The Change Of One Brand Going Away. How The Two Become One.
Undergoing a brand change is a complicated and tedious process. Without proper internal and external communication, everything will become messy and people with be left in the dark. Lisa Marceau and…
Using Competition To Start To Define Your Brand Strategy In A Merger
A brand strategy often begins with designing the logo or determining the target audience. But sometimes, it is a good idea to use competition as a starting point. Lisa Marceau and Kristine Merz…
A Human-Centered Approach To Redefining Services In A Merger
When companies merge in the acquisition process, it is more than just two entities coming together. These companies carry with them the people in that transition, and often, the people aspect gets…
Two Brands Become One
Starting a brand requires a strategy and clarity, but when two brands become one, it is essential to think about rebranding because it creates an impact on both companies. Lisa Marceau and Kristine…
Establishing Organizational Clarity Will Magnify Your Brand
Company values. Mission and vision. Competitive strategy. Brand challenges. These are all familiar terms to employees, employers, and anyone involved in organizations. But how deep really is your…
A Rebrand Case Study In Four Parts: Exploring New Markets Part II
Rebranding is a marketing strategy that is important in any business. Continuing the previous episode’s discussion, Lisa Marceau and Kristine Merz dive into the process of creating the NERI rebrand…
A Rebrand Case Study In Four Parts: Exploring New Markets Part I
It’s normal to shift your focus and rebrand as a company - in fact, it’s often necessary for growth over time. Many big companies like Dropbox or Uber underwent rebranding. Whether it was a fresh…
A Rebrand Case Study In Four Parts: Transforming Brand Identity Part II
In our previous episode, Kristine Merz and Lisa Marceau talked about their first meeting during the rebrand of NERI in 2004. Today, they continue their deep dive into what a company needs to do for a…
A Rebrand Case Study In Four Parts: Transforming Brand Identity Part I
Rebranding and evolving a brand identity to something new isn’t an easy task. Lisa Marceau and Kristine Merz talk about their first meeting during the rebranding of the New England Research…
The Human In Human-Centered Research And Brand Strategy
People need to find the "human" in human-centered research. They are so focused on the "doing" part of their hypothesis that they forget about the participant. Let them participate more. Listen to…
Understanding Brand Identity Through Organizational Clarity
Building your brand identity can be a difficult task. Maybe it’s time to consider taking a human-centered approach towards your brand identity? Lisa Marceau and Kristine Merz discuss their approach…
Finding Your Chocolate And Peanut Butter
An approach to problem-solving that involves the human perspective in all steps of the process, human-centered innovation is steadily gaining traction in the work environment. But how do you achieve…
The Importance Of Knowing Where You’re Going
Before pursuing a goal, you must first determine why you want to achieve it. The same goes with research and science; before you can appreciate the results, you must first know the importance of…
Understanding What Brand Structure Means In An Acquisition
Having a brand is foundational for any business. But how many organizations make an effort to establish a brand structure? In this episode, Lisa Marceau and Kristine Merz define and break down brand…
Getting It Right The First Time - Whether It’s Your First Or Last Merger/Acquisition
Whether it is your first or last acquisition, understanding all the layers affected is essential to a successful venture. Mergers and acquisitions are the most disruptive thing any organization can…
Leadership In Merger/Acquisitions: Managing Disruptive Change At Every Level
An acquisition is when one company purchases another one outright. In contrast, a merger is a combination of two firms that subsequently forms a new legal entity under the banner of one corporate…
Human-Centered Innovation: Research Meets Design
Research and design can come across as two very different fields of discipline. It can be a real challenge to reconcile them in such a way that good design is achieved without disrespecting the…
The Importance Of Research To Our Lives And In Human-Centered Innovation And Design
We often overlook the importance of research in shaping everything from what we eat, to how we interact, and of course how we approach health. For millennia, research has been the thread that has…
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Human-Centered Innovation has published 21 episodes since May 2025, covering topics in Business, Entrepreneurship.
Human-Centered Innovation is currently dormant with new episodes weekly. Average episode length is 24m.
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