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About This Podcast
I Don't Know Who Needs To Hear This, hosted by website copywriter Amy Hanneke, is the small business podcast you need if you're TIRED of feeling like you're not doing enough in your business, like the bar is constantly getting higher, or like all the advice you get is to "just keep posting!" On this show, we're having closed-door conversations between business owners out loud - and bringing you along for it all.
*NEW EPISODES ON TUESDAYS*
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Recent Episodes
021 // Giving Yourself Space To Change Your Mind
I'm taking a *gasp* podcast...break?!?! And I'm spilling the tea about why, how I came to this decision (it was data-backed!), and what's next for the pod in this episode.I DON'T KNOW WHO NEEDS TO…
020 // Do You REALLY Need To Build In Public? With Bryn of Grey & Gold Creative
Bryn and I sat down to talk about building in public—the double-edged sword of showing your process, making mistakes out loud, and figuring out when it's actually strategic versus when it just feels…
019 // Putting My Brand Designer On The Spot With Kristina of Gem Creative Co
After allllll of my recent rebrand content, I’m finally sitting down with my brand designer, Kristina of Gem Creative Co. to give you the *true* BTS tea. We talk about the rebrand reveal that had me…
018 // My Origin Story & How to Navigate a Major Pivot in Your Business
So this is basically my most requested episode ever, and I've been putting it off for years because I was actually trying to distance myself from my old career on purpose. But you asked for it, so…
017 // Going Viral Won't Fix Your Conversion Problem with Jocelyn from Scale Your Resonance
Jocelyn, from Scale Your Resonance, and I have been doing that thing where you orbit the same people on the internet forever. But we're finally here, and we're posing a simple question for you:What…
016 // How I Redid My Entire Website (Without Losing My Mind or My SEO)
So I redid my website, and I'm sharing the entire process with you: the fun parts (design, colors, vibes), the boring but necessary parts (SEO, image files, redirects), and all the weird in-between…
015 // I Have a New Brand and 4,000 Things to Say About It — BTS of my Rebrand and Website Launch
I finally did it... I rebranded! And not like the "I'm gonna tweak my fonts for the third time this year" rebrand I've done before. I mean a real, hired-it-out, this-is-actually-different rebrand. In…
014 // What Web Designers Don't Tell You About SEO with Sara Does SEO
Sara and I have been internet friends for what feels like forever. She's one of my emotional support Threads girlies and also happens to be an SEO expert who's seen all the website platform drama. So…
013 // The Tech Bros Are Lying About SEO with Julie of PW Designs
If there's one topic that causes immediate panic and confusion in the small business world, it's SEO, but Julie is here to make it simple.She's a website designer and SEO expert who sees SEO as…
011 // Becoming Rich Beyond Revenue with Hannah Wardenburg of The Wealth Collective
Hannah from The Wealth Collaborative is here, and she's about to call out the thing nobody wants to admit — a lot of us are playing business instead of actually building businesses. If you've been…
012 // Making a Career Change Without the Drama with Priscilla of The Kinfolk Creative
Priscilla and I have basically the same origin story — we're both therapist/dietitian-turned-copywriters who used to work in eating disorder recovery and now help people say the damn thing online.…
010 // You Can Do Whatever You Want with Tristan Bouc of Bliss Lane
Tristan and I have been circling each other on the internet forever, and this was finally our chance to talk face-to-face about being multi-passionate, refusing to niche down, and owning the fact…
S1E10 009 // You're More Important Than Your Business With Kim Perez
KIM IS HEREEEE! — my favorite functional nutrition therapy practitioner and the person I text on the daily when I’m drinking the veritable ocean water (fine, electrolytes) she recommended. We get…
S1E9 008 // Not Picking A Lane With Morgan Sinclair
I sat down with Morgan Sinclair, brand and web designer for clinicians, host of the Weight Inclusive Innovators podcast, and queen of side quests, to talk about what it actually looks like to juggle…
S1E8 007 // The Perfectly Imperfect Brand with Michelle Parker of Saela Studio
This week, I’m yapping with Michelle Parker, brand designer and founder of Saela Studio (formerly Michelle Marie Studio), to talk about the messiness of branding — and why imperfection might actually…
S1E7 006 // Putting The Human Experience Into Your Client Experience with Fran of The Passions Collective
If your client experience starts strong but fizzles the second someone signs the contract, THIS IS AN INTERVENTION. I sat down with Fran, client experience strategist and systems pro, to talk about…
S1E6 005 // Breaking In Your Brand With Sophie of Workshy Studio
THIS is the completely fresh perspective on branding you’ve been waiting for – I swear it. I sat down with Sophie, designer and founder of Workshy Studio, to talk about why branding hasn’t evolved…
S1E5 004 // Low-Lift, High-Touch Systems With Ashley of Solution Integrators
If your client experience falls apart after someone pays you, this episode is your wake-up call. I sat down with Ashley, founder of Solution Integrators and certified systems queen, to talk about why…
S1E4 003 // Naming Your Offers Like A Pro With Katie Pannell
I assume that if you’re listening to this podcast, you have a business (or you’re related to me - hi mom!) - which means you’ve also been through the struggle of naming your offers, freebies,…
S1E2 001 // Creating A Content Rabbithole With Jamar Diggs
If you’re perpetually exhausted from all-consuming content creation that doesn’t do ANYTHING to help you find new clients (or book them), this is the episode for you. I sat down with Jamar Diggs, a…
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I Don't Know Who Needs To Hear This has published 22 episodes since October 2025, covering topics in Business, Marketing.
I Don't Know Who Needs To Hear This is currently sporadic with new episodes weekly. Average episode length is 27m.
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