I'm Blown

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Atul S Nath + Siddarth Menon

English Business Marketing

Apple Podcasts Website RSS

Episodes 14

Avg. Duration 19m

Activity Highly Active

Since Dec 2025

Latest Episode May 2026

Publishing Details

Schedule

Weekly

Format

Episodic

Consistency

37%

Hosting

anchor.fm

Contact & Outreach

About This Podcast

I’m Blown is the podcast that rips open the strange, hilarious, totally unbelievable world of Indian consumer behaviour & marketing. Every week, in a tight, punchy, short episode, we unpack one mind-bending fact, quirk, or cultural oddity that shapes how India buys, behaves, believes, and breaks every marketing rule on the planet. Whether you’re a marketer, founder, strategist, creator, advertiser, or just an amused observer of Indian madness, this show will blow your mind and make you see the consumer landscape with brand-new eyes.

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Recent Episodes

S1E13 E13: Why take the World's Hardest Exam?!? - Part 2

May 11, 2026 17m

Why are millions chasing the toughest competitive exam in the world? The answer lies in prestige, permanence, and the quest for upward mobility.In India, the Railway entrance exam has become a…

S1E12 E12: The World's Hardest Exam to Crack! - Part 1

May 04, 2026 25m

Preparing for a competitive exam can be daunting, especially when the odds are stacked against you. The Indian Railways entrance exam is notoriously tough, with about 30 million applicants vying for…

S1E11 E11: Is 10 Rupees a Magic Price Point?

Apr 27, 2026 18m

When it comes to pricing in India, many marketers grapple with a unique phenomenon: the prevalence of low unit price packs, particularly the 5 and 10 rupee categories. Why do these price points hold…

S1E10 E10: Luxury Hotels in Temple Towns.

Apr 20, 2026 18m

Siddarth & Atul talk about the trend in the last two to three years having seen a significant increase in luxury hotels emerging in traditionally religious locations such as Varanasi, Ayodhya,…

S1E9 E9: Early Tech is nothing short of Magic!

Apr 13, 2026 24m

In this episode, we explore the magic of technology through personal stories and examples, from VHS tapes to AI chatbots, highlighting how innovations transform our lives and perceptions.

S1E8 E8: Would you eat Parle G biscuits in America?

Mar 27, 2026 23m

Hosts Siddarth Menon & Atul S Nath explore the emotional and cultural factors driving Indian snack brands like Parle G and Frooti in global markets, with insights into nostalgia, taste…

S1E7 E7: D2C on the rise! (with NEW AUDIO)

Mar 16, 2026 23m

With hosts Atul & Sid, discover why D2C brands are thriving in India's CPG space. Learn the driving factors behind this trend and what it means for consumers.In recent years, the…

S1E6 E6: We'll Modernise, but we love Traditional

Mar 06, 2026 16m

The hosts explore how cultural influences, sensory experiences, and the depth of language impact consumer behavior and marketing strategies in India. They discuss the challenges of adopting new…

S1E5 E5: Washing Machines outrunning Air Conditioners

Feb 28, 2026 14m

Hosts Atul S Nath & Siddarth Menon talk about the penetration of Washing Machines in Indian Households vs Air Conditioners, and the stark difference. They talk about the various reasons for this…

S1E4 E4: The 2nd Largest Influencer Category in India are Tutors!

Feb 20, 2026 18m

In this episode, Atul & Siddarth explore the growing influence of tutors in India, positioning them as significant players in the education sector alongside traditional influencers and…

S1E3 E3: Midnight Shopping, Indian Style

Feb 13, 2026 22m

In this episode, hosts Siddharth & Atul explore the intriguing phenomenon of late-night online shopping in India, particularly the peak time of 12:27 a.m. They delve into the emotional aspects of…

S1E2 E2: Lemony drinks in India & why they score over Colas

Feb 06, 2026 18m

In this episode, Siddarth & Atul delve into the surprising dominance in the Indian soft drink market, exploring consumer behavior, brand strategies, and the impact of cultural perceptions on…

S1E1 E1: South Indians are Primarily Vegetarian?

Jan 30, 2026 19m

Welcome to I’m Blown — the podcast where Siddarth Menon & Atul S Nath explore the strange, hilarious, totally unbelievable world of the Marketing Landscape in India.In this first episode,…

S1 Coming Soon !

Dec 16, 2025 0m Trailer

I’m Blown is the podcast that rips open the strange, hilarious, totally unbelievable world of Indian consumer behaviour & marketing.Every week, in a tight, punchy, short episode, we unpack one…

Frequently Asked Questions

How many episodes does I'm Blown have?

I'm Blown has published 14 episodes since December 2025, covering topics in Business, Marketing.

Is I'm Blown still active?

I'm Blown is currently highly active with new episodes weekly. Average episode length is 19m.

How do I contact I'm Blown for sponsorship or guest appearances?