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About This Podcast
From Digital Dawn to Programmatic Perspectives, Retail Media Essentials and Policy Matters, our podcasts shine a light on the freshest insights from across the digital advertising and marketing industry. Each episode brings together an IAB Europe host and industry guest to dive into big ideas, key trends, and how we can build a more sustainable future together.
Whether it’s the latest innovations in programmatic, the growing world of retail media, or the policies and regulations shaping the future of our industry, this is your go-to place for all of our podcast series in one spot.
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Recent Episodes
Beyond the Basket: Why Non‑Endemic Brands Are the Next Big Wave in Retail Media
In this episode, Jason Wescott (WPP Media & Chair of IAB Europe’s Retail & Commerce Media Committee), Mazen Mroueh (Publicis Media), and Christian Raveaux (REWE Group) explore why non-endemic…
AI in Retail & Commerce Media: From Hype to Hands‑On
In this episode, we cut through the AI hype to explore how retailers, brands, and Commerce Media businesses can put AI into practical action today. Hosted by our Senior Director, Industry Development…
Trust as a Competitive Advantage
In this episode, IAB Europe’s Marketing & Communications Director, Lauren Wakefield, is joined by Daniel Bischoff, COO and Aurélie Brunet de Courssou, Senior Marketing Director at RTL AdAlliance,…
Digital Dawn - Curation Fact or Fictio
Curation has quickly become one of the advertising industry’s biggest buzzwords, often interpreted in different ways across the ecosystem. In this episode of Digital Dawn, our Data & Innovation…
Onsite + Offsite, One Brain
In the final episode of this Retail Media Roundtable series, our Retail Media Consultant, Yara Daher and Tami Harrigan, VP Business Development - Data Collaboration Platform at Appsflyer, explore…
Unlocking the In-Store Retail Media Ecosystem & Driving Incremental Revenue
In the penultimate episode of our Retail Media Roundtable mini-series, we’re joined by Patricia Grundmann (OBI First Media Group & Vice-Chair of our Retail & Commerce Media Committee), James…
Building an Off-Site Retail Media Strategy That Works
Off-site Retail Media is rapidly becoming a key growth area for brands and retailers. But what does it take to get it right? In this episode, Jason Wescott, Global Head of Commerce Solutions at WPP…
Going Live: The Future of Streaming Ads
In this episode our Digital Advertising Product Manager, Lucio Gagliardi speaks with Lori Goode, CMO at Index Exchange about the rapidly growing role of live streaming in digital advertising. They…
How Data is the Difference between DOOH and In-Store Retail Media
In this episode, we unpack the emerging convergence of digital out-of-home (DOOH) and in-store retail media. Joining us are Collin Colburn, VP Commerce & Retail Media, IAB, Chris Riegel, CEO of…
How AI Is Reshaping Strategy, Measurement & Shopper Experience
AI is transforming Retail Media, from smarter targeting and real-time optimisation to better shopper experiences. In this episode, Drew Cashmore, Managing Director, Adaptive Retail Group & Chief…
How to Build an Omnichannel Retail Media Network from Scratch
In this episode, Jason Wescott (WPP Media & Chair of IAB Europe’s Retail & Commerce Media Committee) speaks with Jamie Kristow (CEO, Cotswold Outdoor) and Daniel Sands (EMEA Sales Director,…
Clean Rooms & Commerce Media: The Next Frontier in Measurement
In this episode, our Industry Development & Insights Director, Marie-Clare Puffett chats with Stanislas Lajouanie, VP Brands EU & LatAm at Liveramp about the rise of Commerce Media and why…
Retail Media Roundtable - Where Entertainment Meets Retail Media
In this episode, our Industry Development & Insights Director, Marie-Clare Puffett, sits down with Steve Lockwood, Head of Client Measurement Europe, and Josh Gray, Head of Global Commerce…
Retail Media Roundtable - Celebrating Certification & How it Powers the Future of Retail Media
In this episode, our Industry Development & Insights Director, Marie-Clare, is joined by Max de Jong, Sr. Manager Media Performance & Consumer Insights at Albert Heijn, and Andy Flint, Head…
Retail Media Roundtable - How Brands Can Win with Data-Driven Campaigns
To kick off the new series, our Industry Development & Insights Director, Marie-Clare Puffett, sat down with Torsten Ahlers, Managing Director at MediaMarktSaturn. Live at our Retail Media Impact…
Curation in Digital Advertising: What You Need to Know
As the digital advertising ecosystem continues to develop to become more efficient, privacy-focused, and value-driven, curation has emerged as a powerful solution for both advertisers and…
The Return on Creativity: Unlocking Performance Through Empathy, Authenticity & Innovation
In this episode, our CMO, Helen Mussard, sits down with Callum Smith, Head of Marketing Strategy for Global Business Marketing at TikTok (Europe & Israel), to explore the evolving value of…
Tackling the Carbon Cost of Digital Advertising
In this episode, our Data Analyst & Sustainability Lead, Dimitris Beis, sits down with Audrey Danthony, Co-founder - Chief Product Officer at Impact Plus, to unpack the challenges and…
How Generative AI is Reshaping Digital Advertising
In this episode, we explore the transformative impact of generative AI on the digital advertising ecosystem. Grant Gudgel, SVP of Marketing at Verve, joins IAB Europe's Data Analyst &…
Beyond the Hype: What AI Really Means for Digital Advertising and the Impact of AI Policy
Generative AI may be grabbing headlines, but the real impact of AI in digital advertising goes far beyond flashy content creation. In this episode, our Public Policy & Communications Officer,…
Frequently Asked Questions
IAB Europe podcasts has published 83 episodes since January 2021, covering topics in Business, Marketing.
IAB Europe podcasts is currently active with new episodes weekly. Average episode length is 31m.
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