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Recent Episodes
Lauren Wetzel, WPP: Being client-obsessed
In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Lauren Wetzel, Global President, Data and Technology Solutions at WPP and CEO…
Ashley Jones, Tripadvisor: Real human data and content
In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Ashley Jones, Principal Client Partner at Tripadvisor, to discuss how…
Dr. Marcus Collins: A matter of perspective
In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Dr. Marcus Collins, Professor of Marketing at the University of Michigan and…
Paul Farrow, Microsoft Ads: Privacy is actually simple
In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Paul Farrow, Principal Product Manager, Microsoft Ads, to discuss Microsoft’s…
Samantha Bukowski, WPP Media: You’ve got to commit
In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Samantha Bukowski, Global Head of Commerce at WPP Media, to discuss the…
Budi Tanzi, Experian: There’s always evolution
In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Budi Tanzi VP, Product at Experian, to discuss optimizing for outcomes, why…
Kerel Cooper, GumGum: Everything starts with culture
In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Kerel Cooper, Chief Marketing Officer, GumGum, to discuss contextual…
Victoria Bruce, Carwow: Data collaboration is the driving force
In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Victoria Bruce, Senior Media Lead at Carwow, to discuss the evolving…
Giovanni Gardelli, Yahoo: Transparency is the lever
In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Giovanni Gardelli, VP DSP Data Products at Yahoo, to discuss safe data…
Karina Kogan, Napster: The internet’s next act
In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Karina Kogan, President and CMO at Napster, to discuss the reimagining of…
Brian Stempeck, Evertune AI: Add the human voice
In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Brian Stempeck, CEO & Co-Founder, Evertune AI, to discuss the impact AI…
Nadine Warren, ITV: Giving the advertiser choice
In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Nadine Warren, Advanced Advertising Manager at ITV, to discuss data…
Evan Hanlon, Choreograph: Culture of experimentation
In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Evan Hanlon, Global CEO at Choreograph, to discuss data access, outcomes,…
Special Edition: Cannes 2025
In this special edition of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with various industry leaders at Cannes Lions Festival of Creativity 2025 to…
Sable Mi: Reclaim the purpose of advertising
In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Sable Mi, to discuss insights and measurement, consumer privacy, AI, and more.…
Jesse Redniss, Precise: Keep it people-focused
In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Jesse Redniss, Founder & CEO of Precise, to discuss customer experience,…
Sean Crawford, SMG: It’s not about ad sales
In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Sean Crawford, Managing Director, North America at SMG, to discuss retail…
Zach Lain, PepsiCo: Collective action
In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Zach Lain, Director, Global Data Partnerships, PepsiCo, to discuss data…
Brian Lesser, Lauren Wetzel & Evan Hanlon: WPP, GroupM, and InfoSum redefine data intelligence
WPP has acquired InfoSum, the world’s leading data collaboration platform, in a major step forward for its AI-driven data capabilities. InfoSum will join GroupM, WPP’s media investment group, to…
Zora Senat, Verisk Marketing Solutions: Looking backward to look forward
In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Zora Senat, Chief Commercial Officer, Verisk Marketing Solutions, to discuss…
Frequently Asked Questions
Identity Architects has published 99 episodes since April 2021, covering topics in Business, Marketing.
Identity Architects is currently sporadic with new episodes every 2 weeks. Average episode length is 44m.
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