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S23E8 In Clear Focus: Harnessing Scent in Brand Strategy with Tiffany Rose Goodyear
IN CLEAR FOCUS: Tiffany Rose Goodyear, founder of Scentex, explores scent in brand strategy. Because olfaction bypasses rational thought and links directly to emotion and memory, it offers an…
S23E7 In Clear Focus: Neuromarketing with Katie Hart
IN CLEAR FOCUS: June's Bigeye Book Club selection is "Neuromarketing: Practical Insights for Improving Customer Engagement." Author Katie Hart explains why, when 95 percent of purchase decisions are…
S23E6 In Clear Focus: The RED APPLES Way with Marc Robertz-Schwartz
IN CLEAR FOCUS: Marc Robertz-Schwartz, author of "The RED APPLES Way," explains why core values are a business's most durable competitive advantage. Drawing from 16 years of agency ownership, Marc…
S23E5 In Clear Focus: Privacy-First Advertising and Multicultural Consumers with Alia J. Daniels
IN CLEAR FOCUS: Alia J. Daniels, COO of Revry and President of PrismRiot, discusses the power of privacy-first advertising. She explains why reaching LGBTQ+ and multicultural consumers is a business…
S23 In Clear Focus: Demystifying Marketing Efficiency Ratio (MER) with Adam Ortman
IN CLEAR FOCUS: Adam Ortman, founder of Kinetic319, explains why traditional media attribution is struggling in a fragmented world. He introduces the Marketing Efficiency Ratio (MER) as a powerful…
S23E3 In Clear Focus: Data-Driven Marketing Strategy with Kamila Miller
IN CLEAR FOCUS: Our guest this week is Kamila Miller, author of "Data-Driven Marketing Strategy." Kamila explains the critical difference between being "data-heavy" and truly data-driven, revealing…
S23E2 In Clear Focus: Rethinking Modern Event Strategy with Jonathan Kazarian
IN CLEAR FOCUS: Our guest this week is Jonathan Kazarian, the Founder and CEO of Accelevents. He explains why saturated digital channels make face-to-face connections more valuable than ever, arguing…
S23E1 In Clear Focus: How Storytelling Drives Behavior Change with Femi Corazon
IN CLEAR FOCUS: For the first episode of our 23rd season, creative executive and brand strategist Femi Corazon reveals how storytelling drives behavior change. She explains why facts fail to change…
S22E13 In Clear Focus: Amazon's AI Shopping Revolution with Nik Hall
IN CLEAR FOCUS: Nik Hall of REViVE Marketing Partners explains why the era of keyword-stuffing on Amazon is over. He reveals how Amazon's AI shopping assistant, Rufus, is shifting product discovery…
S22E12 In Clear Focus: The Art of Unexpected Solutions with Paul Sloane
IN CLEAR FOCUS: Innovation expert Paul Sloane returns to discuss his new book, "The Art of Unexpected Solutions." He explains why our obsession with certainty stifles creativity and how embracing…
S22E11 In Clear Focus: Challenger Brand Marketing® with John Gumas
IN CLEAR FOCUS: John Gumas, President of Commit Agency, and originator of Challenger Brand Marketing® explains how under-resourced companies can out-strategize industry giants. He reveals why…
S22E10 In Clear Focus: The Behavioral Science of Marketing Strategy with Rich M. Smith
IN CLEAR FOCUS: Marketing strategist and consultant Rich M. Smith explains why many CEOs secretly distrust marketing and how to fix it. He reveals how applying behavioral science can decode consumer…
S22E9 In Clear Focus: Persuade with a Story with Henry J. DeVries
IN CLEAR FOCUS: Henry J. DeVries, author of "Persuade with a Story" explains why traditional business storytelling is broken. He reveals why your brand should act as the mentor, not the hero, while…
S22E8 In Clear Focus: The New Rules of Tech PR with Jackson Wightman
IN CLEAR FOCUS: Jackson Wightman, "Minister of Propaganda" at Proper Propaganda, explores the evolving landscape of tech PR. As AI and Large Language Models like ChatGPT replace traditional search,…
S22E7 In Clear Focus: Customer-Driven Marketing with Fab Giovanetti
IN CLEAR FOCUS: Fab Giovanetti, author of this month's Bigeye Book Club selection, "The Customer-Driven Marketing Handbook", explains why chasing quick wins hurts brands. She explores how…
S22E6 In Clear Focus: Mobile-First Growth Marketing with Gilad Bechar
IN CLEAR FOCUS: Gilad Bechar, founder and CEO of Moburst, explains why treating mobile as an afterthought costs brands growth. He discusses the shift to a mobile-first strategy, detailing how App…
S22E5 In Clear Focus: The Power of Brand Mascots with Stef Hamerlinck
IN CLEAR FOCUS: This week's guest, international brand strategist Stef Hamerlinck, explores the resurgence of brand mascots. Supported by data revealing characters outperform logos, Stef shares his…
S22E4 In Clear Focus: Vibe Marketing and AI with Pete Sena
IN CLEAR FOCUS: This week's guest, Pete Sena of The Resonance Studio, joins host Adrian Tennant to discuss the shift from demographics to what Pete calls "vibe marketing." Pete breaks down his…
S22E3 In Clear Focus: Retail Marketing with Sarah Montano
IN CLEAR FOCUS: Professor Sarah Montano discusses her new book, "Retail Marketing: Contemporary Approaches to Retailing in the Digital and Experience Economy." Sarah explains why brands must master…
S22E2 In Clear Focus: Customer Reviews as Strategic Intelligence with George Swetlitz
IN CLEAR FOCUS: George Swetlitz, co-founder of RightResponse AI, reveals why more people read consumer reviews than visit websites. He discusses utilizing AI-powered reputation management to…
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In Clear Focus has published 200 episodes since July 2022, covering topics in Business, Business News.
In Clear Focus is currently highly active with new episodes weekly. Average episode length is 31m.
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