In Growth We Trust: Marketing | Growth | Startups

Yoann Pavy and Jake Mayell

English Business Marketing

Apple Podcasts Website RSS

Episodes 74

Avg. Duration 54m

Activity Dormant

Since Jan 2021

Latest Episode Jun 2025

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Features Guests

Publishing Details

Schedule

Weekly

Format

Episodic

Hosting

anchor.fm

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About This Podcast

In Growth We Trust is a growth marketing podcast hosted by Yoann Pavy and Jake Mayell. Regular guest interviews, plus shorter deep-dive episodes about online distribution, viral loops, network effects, content, and startup growth. Jake & Yoann started working together 10+ years ago doing Facebook Ads at first. Now they’re doing a podcast together. They love startups, growth, and marketing. Available everywhere, like/comment/subscribe 🎧

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Recent Episodes

🔮 Live from Money2020 in Amsterdam - Content Is the Company: Rethinking Business in the Age of Media with Sebuh Mesfin

Jun 11, 2025 1h 1m

In this episode, Content Is the Company, we explore how content has evolved from a marketing tool to the core of modern business strategy. From product development to distribution and monetization,…

🔮 From 0 to 26k Followers on Linkedin using AI - Boardy Goes Viral

Jan 22, 2025 29m

In this episode, we kick off Series 2 of our podcast with a discussion on recent events and innovations in the tech and marketing world. We aim to keep our episodes slightly shorter this season,…

🔮 2024 Wrapped - Celebrating Growth, Marketing, Memes, and New Beginnings

Dec 11, 2024 26m

In this episode, our hosts reunite after a four-month hiatus, which was originally intended to be just a one-month break. They reflect on their time away, sparked by receiving their Spotify Wrapped…

🔮 The Art of App Marketing: Gaming vs. Non-Gaming Apps with Marcus Burke and Stuart Devereux

Jul 30, 2024 1h 16m

In this episode, the podcast features a quartet with Marcus and Stuart, two app marketing experts discussing gaming vs. non-gaming apps. The conversation delves deep into app marketing strategies and…

🔮 The Power of Long-Form Content Marketing in Fintech with Araminta Robertson - Founder at Mint Studios & The Fintech Marketing Hub

Jul 17, 2024 57m

In this episode, we delved into content marketing, focusing on long-form written content with guest Araminta Robertson, a fintech specialist. We explored her insights on SEO and building a thriving…

🔮 Revealing the Secrets of E-commerce Marketing with Taylor Holiday - CEO, Common Thread Collective

Jul 12, 2024 52m

This week's episode features Taylor Holiday from Common Threads Collective, a key figure in the e-commerce industry. One of our best episodes to date! We get into various topics, including the…

🔮 How to do Flexible Working Right? with Beth Carter - Director of Growth at Flexa

Jun 25, 2024 55m

In this episode, the hosts had a great chat with Beth Carter from Flexa, a flexible working platform, discussing the future of work and flexible working from an employer's perspective. They touched…

🔮 How To Test 100 Paid Ads Weekly With Cedric Yarish - User Aquisition Lead at Photoroom | ex NextDoor, MVF

Jun 18, 2024 49m

On this episode, Cedric from PhotoRoom joins the podcast to discuss their AI photo editing app. PhotoRoom, a VC-backed startup with over 100 million downloads, specializes in AI background and…

🔮 Live episode from Money 20/20 in Amsterdam with Irina Chuchkina, CMO at Volt.io

Jun 11, 2024 42m

In this episode, the hosts of "In Growth We Trust" are live at Money 20/20 in Amsterdam with Irina, the Chief Marketing Officer of an open banking platform called Volt. They discuss the significance…

🔮 Roasting Marketing Job Descriptions, Navigating Unrealistic Job Expectations | IGWT Mini Episode About Marketing, Growth, Startups

May 30, 2024 29m

In this episode, the hosts discuss the challenges of marketing job descriptions and the unrealistic expectations placed on marketers. They explore how being responsible for multiple tasks can lead to…

🔮 New Paid Social Tactics, Offline Channels and Customer Interviews | Josh Lachkovic, Founder of Ballpoint (Thriva, Pact Coffee, The Wine List, SYSTM)

May 23, 2024 58m

In this episode, the hosts are joined by Josh from Ballpoint, a growth marketing agency. They discuss various topics including the challenge of making people aware of a solution when they are only…

🔮 OpenAI Released ChatGpt-4o | IGWT Mini Episode About Marketing, Growth, Startups

May 16, 2024 39m

In this episode, we discuss the major announcement from OpenAI about ChatGPT-4o from Omnimodal. We reflect on how this advancement in AI will impacts our work and daily lives, recalling a comparison…

🔮 Is UGC Content Dead? | Nathan Hudson, Founder of Perceptycs

May 08, 2024 1h 4m

This week on the podcast, we had Nathan Hudson from Perceptycs, a growth marketing agency, sharing insights on user acquisition, customer research, optimization, and attributions for beginners. We…

🔮 Crowdfunding as a Marketing Channel, Everything You Need To Know! | John Hills, VP of Marketing at Crowdcube

Apr 30, 2024 59m

This week on the podcast, we had John Hills from Crowdcube discussing the world of crowdfunding and its impact on marketing. We delved into the benefits for businesses, the challenges of raising…

🔮 Blackberry Origin Story, APS Merch Competition & Cult Brands in Niche Markets | IGWT Mini Episode about Marketing, Growth, Startups

Apr 25, 2024 30m

After a three-week hiatus, the hosts are back with a mix of humor and self-deprecation. They discuss their recent recording mishaps and share excitement about attending an app promotion summit.…

🔮 A Mobile App Marketing Masterclass, App Tracking and ATT insights | Hannah Parvaz, founder of Aperture (Uptime, Curio, DICE, Drinki)

Mar 26, 2024 1h 5m

In this episode, we sit down with Hannah Parvaz, an expert in app marketing and tracking, who recently started her own agency, Aperture. We delve deep into app tracking, measurement, creativity, and…

🔮 Jake's Growth Experimentation Framework | IGWT Mini Episode About Marketing, Growth, Startups

Mar 20, 2024 39m

Join us in this episode as we dive into a strategy for business growth. With no guest this time, we explore the initial stages of idea generation and kickstarting growth for businesses. Grab your…

🔮 Full Stack Growth Marketers, The Future of Marketing and Brand Awareness | A Conversation with Jake Madoff

Mar 13, 2024 59m

This week we speak with a certified full-stack growth marketer. We had a great conversation with Jake Madoff. We talked about the future of marketing, including the existence of search results pages,…

🔮 Redundancy Sucks. How to Bounce Back After Losing Your Job?

Mar 06, 2024 52m

In this episode, the hosts discuss tips for dealing with losing your job and the concept of redundancies. They also touch on the topic of website cookies and the EU legislation surrounding them,…

🔮 From Full-Time to Fractional: A Marketer's Journey | Cien Solon, Co-founder and CPO (Zilch, TransferGo, Techstars, Scale that thing)

Mar 02, 2024 48m

This episode features a discussion with Cien, a seasoned growth product founder in fintech. Cien shares insights on her experience at Zilch, a successful BNPL company, and her new startup ventures.…

Frequently Asked Questions

How many episodes does In Growth We Trust: Marketing | Growth | Startups have?

In Growth We Trust: Marketing | Growth | Startups has published 74 episodes since January 2021, covering topics in Business, Marketing.

Is In Growth We Trust: Marketing | Growth | Startups still active?

In Growth We Trust: Marketing | Growth | Startups is currently dormant with new episodes weekly. Average episode length is 54m.

How do I contact In Growth We Trust: Marketing | Growth | Startups for sponsorship or guest appearances?

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