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What Fortnite taught Fortune 100 CEOs about their global customers
In this special CEO-to-CEO edition of In Other Words, Phrase CEO Georg Ell sits down with Cathy Hackl, Global Tech Futurist, CEO of Future Dynamics, Nokia's Futurist-in-Residence, and one of…
Buy or build? The decision you can’t afford to get wrong
Elaine Barsoom, former Nike AI innovation lead and Venture Partner at Silicon Foundry, examines the decisions that define how global brands scale technology, manage partnerships and embed AI into…
Bolt-on or built-in? Rethinking international growth
In conversation with Jason Hemingway, Kevin explorest what changes when you treat global growth as an operating principle from the start, where AI is opening markets that were never economically…
David Aaker on the 5Bs of modern branding
Host Jason Hemingway sits down with David Aaker to discuss how branding has evolved since the scanner-data-driven 1980s, why the pressure for short-term results keeps undermining long-term brand…
The leadership gap holding back enterprise AI
Raf Postepski, Senior Director at Alvarez & Marsal, joins host Jason Hemingway to ask a question most boards haven't confronted yet. If AI is commoditizing your models and turning your business…
Aarron Spinley on CX’s $10 trillion blind spot
Aarron Spinley, co-founder of the Field Bell Institute and author of The Customering Method, joins host Jason Hemingway to challenge some of the most widely accepted ideas in CX, marketing and…
Building a scalable content engine for global growth
Chris Dell, former leader of Booking.com’s global content organization, joins host Jason Hemingway to explore the hidden operating system behind global scale: content. Drawing on fourteen years…
The 10-second customer journey and how to remove friction fast
Todd Unger, CXO at the American Medical Association and best selling author, joins host Jason Hemingway to explore what Todd calls the Tornado Funnel, where the entire customer journey compresses…
Turning words into experiences that travel
Freddie Braun, Localization and International Content Lead at Monzo Bank, joins host Jason Hemingway to explore the role global content plays in building trusted customer experiences at scale. The…
From brand friend-zone To market dominance
Doug Zarkin, award-winning Retail and Brand Marketing Leader and Author of Moving Your Brand Out of the Friend Zone, joins host Jason Hemingway to explore how emotional connection fuels commercial…
Why most GTM models fail and how to build one that scales
Axel Kirstetter, global go-to-market and product marketing leader, joins host Jason Hemingway about why localisation goes beyond translation, how AI can support (not replace) marketers, and how…
Scaling with empathy and AI: The growth balance most brands miss
Christina Bylin, Chief Marketing Officer at CarParts.com, joins host Jason Hemingway to explore how modern CMOs balance brand-building, performance marketing, and purpose at scale. The post Scaling…
The data strategy that separates global winners from the rest
Willem Koenders, Global Leader in Data Strategy at ZS, joins host Jason Hemingway to explore why the business case for governance cannot wait, how to balance global standards with local market…
Why localization belongs In the boardroom
Nataly Kelly, Chief Marketing Officer at Zappi, joins host Jason Hemingway to explore why localization deserves a permanent seat in the boardroom, how to tie multilingual strategy directly to revenue…
Turning around a brand before it’s too late
Kevin Miller is a veteran CMO with 35+ years shaping brands like McDonald’s, Coca-Cola, PepsiCo, and Disney. He led The Fresh Market’s turnaround from the worst company to work for in America to USA…
The GTM playbook big brands don’t want you to see
In this episode, Jason Hemingway is joined by Rob Giglio, Chief Customer Officer at Canva, and Georg Ell, CEO at Phrase. They explore what it takes to build and execute global Go-to-Market strategies…
Scaling AI globally without breaking trust, speed, or security
In this episode, we speak with Dr. Meeta Vouk, Vice President of AI and Analytics at Teradata, about how enterprises are building automation strategies that can scale responsibly across highly…
You control nothing, but influence everything
In this episode of In other words, host Jason Hemingway speaks with political scientist and author Dr. Brian Klaas and Phrase CEO Georg Ell about how chaos, randomness, and influence shape our lives…
Brands That Own The Moment, Own The Market
Rema Vasan, Head of North America Business Marketing at TikTok, joins our CMO Jason Hemingway, to explore how culture drives business growth, why agility is a non-negotiable, and how AI is emerging…
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In Other Words has published 9 episodes since February 2026, covering topics in Business, Language Learning.
In Other Words is currently highly active with new episodes every 2 weeks. Average episode length is 36m.
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