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S1E8 Adrenaline Marketing, Data Discipline & the SEO Backbone (w/ Jim Dodd)
What happens when your dealership keeps increasing marketing spend to drive more traffic… only to realize the real problem isn't traffic at all? Many dealerships fall into the trap of "adrenaline…
S1E10 Digital Storefronts, Conversion Drag & the Clutter Tax (w/ Lance Boehmer)
What happens when your dealership is spending $20K–$100K/month driving traffic… only to send shoppers into a digital storefront that's cluttered, slow, and quietly killing conversion? In this episode…
S1E6 Market Volatility, Adaptive Leadership & Playing the Long Game (w/ Andrew Ruck)
What happens when "being nimble" stops meaning clever marketing tweaks—and starts meaning leadership, discipline, and brutal honesty about what's actually changing week to week? In this episode of In…
S1E8 AI Noise, Market Headwinds & Fact-Checking Vendors (w/ Brooke Furniss)
What happens when the "AI revolution" meets the unglamorous reality of dealership operations, OEM programs, and messy data? In this new episode of In Search Of, Dan Barker and Wikimotive Co-Founder…
S1E7 INSIGHTS | MRC 2025 Recap - November 2025
In this episode of 'In Search of...Insights', Dan Barker and Wikimotive Co-Founder Zach Billings break down their biggest takeaways from MRC 2025 — from real-world tech adoption to AI myths,…
S1E6 INSIGHTS | AI in Context - November 2025
Can Atlas Really Change the Car-Buying Journey? In this episode of In Search of Insights, Dan Barker and Wikimotive Co-Founder Zach Billings unpack the hype surrounding OpenAI's newly released Atlas…
S1E5 Data Leaks, Dealer Fatigue & the Education Void (w/ Brian Pasch)
What happens when the automotive industry's biggest blind spots finally get called out? In this new episode of In Search Of, Dan Barker and Wikimotive Co-Founder Zach Billings sit down with Brian…
S1E4 PMax Reality, AI Objectivity & GA4 Triggers (w/ George Nenni)
What happens when you cut through the hype and look at what's actually driving dealership performance? In this new episode of In Search Of, Dan Barker and Wikimotive Co-Founder Zach Billings sit down…
S1E3 INSIGHTS | AI in Context - October 2025
Can AI really handle your dealership's SEO? In this first episode of In Search of Insights — a new spinoff of the In Search Of podcast — Wikimotive Co-Founder Zach Billings joins Dan Barker to unpack…
S1E2 Local Legacy, Proven Performance & the Human Factor (w/ Patrick Downes)
In this episode of In Search Of…, Dan Barker is joined by Zach Billings (Co-Founder, Wikimotive) and Patrick Downes of Ruge's Automotive Group to uncover how a family-owned dealership competes — and…
S1E1 Owning Households, Elusive Audiences & the Pursuit of Perfection (w/ Tara Rego)
In this premiere episode of In Search Of…, Dan Barker (CEO, Wikimotive) and Zach Billings (Co-founder, Wikimotive) sit down with Tara Rego (Director of Strategic Partnerships, Spectrum Reach) to…
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In Search Of... has published 11 episodes since May 2025, covering topics in Business, Technology.
In Search Of... is currently highly active with new episodes monthly. Average episode length is 40m.
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