Insider Interviews: Media and Marketing Pros
E.B. Moss
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S2E54 When Bots Come Knocking, Human Answers: POV with Jay Benach
What if the biggest problem in digital advertising isn’t whether ads are working… but whether anyone seeing them is actually human? Insider Interviews host E.B. Moss talks with Jay Benach, GM of…
S2E53 What Counts: The VAB on Streaming, Attention, and the Numbers That Actually Matter
Jason Wiese, EVP of Insights and Measurement at the VAB, might make you rethink your entire approach to media planning, buckle your seatbelt around AI, and race to embrace premium video. Wiese…
S2E52 POV: Possible! Media & Marketing Working Together Is Cool
If you’ve ever felt like your marketing stack is more of a marketing pile, like siloed channels, disconnected metrics, and a different agency for every platform, this conversation with Zack Dugow is…
S2E51 How TV is Winning Attention in the IRL Atmosphere
You know those screens at a bar or gym that catch your eye and actually make you pay attention in a noisy environment? Chances are you’ve seen Atmosphere TV. So, I spoke with the company’s Chief…
S2E50 Women Building the Future of Media: She-Cam Sessions from SXSW
Podcasting got a seat at the grown-up’s table at South by SouthWest for the first time, smack in middle of Women’s History Month. So Insider Interviews captured content from three women also making…
S2 Nir Eyal: How Beliefs Drive Behavior and What Marketers Get Wrong
I found a smiling Buddha medallion on the sidewalk on my way to the Uber, and I believed it was a sign it would be a good trip. Then I got in the car and discovered my fellow passenger was Nir Eyal —…
S2E49 Changing Perceptions in CTV Advertising: Insights from Premion’s Blake Hebert
CTV advertising may come with its share of acronyms and moving parts, but about 70% of advertisers say they plan to increase their investment in it, according to the latest industry survey from…
S2 Keeping Humans in Machines – POVs on AI from Baratunde Thurston and Terry Rice
This bonus episode of Insider Interviews: With Media & Marketing Pros came together super spontaneously at On Air Fest in Brooklyn, where podcasters, creators, and technologists gathered recently…
Why Humanity is Media’s Edge in an AI World
Jack Myers has been sharing observations and insights about media longer than some platforms have even existed. I used to study his “Jack Myers Report,” when I started in cable and it was actually…
S2E47 The Architecture Behind Better TV Advertising
A couple of years ago, I recorded an episode with Marketing Architects’ tech and marketing leads in a hotel room at CES. Three people. One bed. Good content… questionable ergonomics. Fast forward to…
S2 She-Cam Interviews with Women in Tech at CES: A Bonus Episode
It’s a fast but mighty 20 minute bonus episode of Insider Interviews! Took my “she-cam” on another* spontaneous journey through the Consumer Electronics Show (CES 2026) to speak with six different…
S2E46 Stingray, Gold Bond & DAX on What’s New and Next in TV, Audio, and Brand Connection
If you work in media, marketing, or advertising, you know this tension: Screens dominate. Measurement has lagged. And it’s harder to answer questions like “Where does attention really happen?” and…
S2E45 From Privacy Complexity to Competitive Advantage: Richy Glassberg Shares the Compliance Playbook
Privacy is one of those topics everyone knows they should understand better—right up until it becomes urgent. Headline: it’s urgent. That’s exactly why I wanted Richy Glassberg, CoFounder / CEO of…
S2E44 How Local Advertisers Win With CTV, Sports & Smart Curation – ft. Premion’s Peter Jones
Peter Jones, who heads up Revenue at Premion, returns to Insider Interviews (see Ep 38) to educate us on the shifts in local TV advertising in a streaming-first world — and how small businesses can…
S2E43 How CEO Neil Vogel Powers Up People Inc
Neil Vogel, CEO of People Inc., has done something remarkable in an industry that’s been writing its own eulogy for years. He’s made legacy media look relevant and publishing thrive. As the head of…
Bonus: Enabling an AI Future: The Bleeding Edge of AI and Creativity from Freepik & Edelman
What’s the potential and current impact of AI for the creative industries? I spoke with Joaquin Cuenca, co-founder and CEO of Freepik, about their suite of AI tools and their role in enhancing human…
S2E42 The Reinventionists: Doug Olson & David Adler on Personal & Publishing Evolutions
How can mentoring lead to a whole new career? How do dinner conversations and AI come together to drive entrepreneurship? How are some people changing the world as they change gears? Talk about…
S2 Innovations in Audio: Interactive Podcasts from Pantheon!
A spontaneous chat at Podcast Movement 2025 turned into 15 minutes of pure gold when Peter Ferioli explained how podcasts can now be interactive, with Pantheon joining forces with Spooler Media to…
S2E41 Jim McKelvey: Disruptive By Design
Host E.B. Moss interviews "polymath" Jim McKelvey, who, with Jack Dorsey, turned a simple frustration with credit card processing into Square – the company that revolutionized mobile payments and…
S2E40 Making, Marketing & Monetizing Podcasts – Live from PopCon
Thanks to The Podcast Academy, Ti King and I got to attend #PopCon with the intention of evangelizing podcasting (and the Academy, of course! See links for joining, below.) After I got used to the…
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Insider Interviews: Media and Marketing Pros has published 121 episodes since March 2020, covering topics in Business, Marketing.
Insider Interviews: Media and Marketing Pros is currently highly active with new episodes every 2 weeks. Average episode length is 29m.
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