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Building share of voice: Winning high impact moments
How does one of the most respected names in cookware think about its full-funnel marketing strategy? And how does it measure the long-term impact of its multi-channel campaigns? In this special…
Live from unBoxed: AMC’s Biggest Updates + A Deep Dive with Aby Angilivelil, Director of AMC
Live from unBoxed, Amazon’s biggest advertising conference, Intentwise CEO Sreenath Reddy sits down with Aby Angilivelil, Director of Amazon Marketing Cloud (AMC), for an in-depth look at AMC’s…
Combating Margin Erosion on Amazon
Amazon brands are facing record-tight margins—and it’s not just ad spend. From hidden FBA fees and rising inbound costs to shifting tariffs and competitive pricing pressures, profitability is under…
Live from Amazon Accelerate: Behind the scenes with AMC’s Director, Alan Lewis
Recorded live at Amazon Accelerate 2025, this special episode of the Intentwise Connect podcast features Alan Lewis, Director of AMC Clean Rooms and one of the first product managers for Amazon…
Peak Season Strategy and Planning Around Tarrifs
How can brands navigate peak season planning when tariffs, supply chain uncertainty, and shifting consumer behavior threaten margins? In this episode of the Intentwise Connect podcast, Sreenath Reddy…
Revenue Strategy For a Fast Growing Brand - A conversation with the CRO of MaryRuth Organics
What does it take to scale a wellness brand in a saturated market? Jay Hunter, CRO of MaryRuth Organics, shares the inside story. Takeaways: Why MaryRuth Organics runs a 24/7 TikTok Shop livestream…
From side hustle to successful exit: Kiri Masters on entrepreneurship and building a retail media agency
What does it take to turn a side hustle into a full-scale agency that gets acquired? In this episode of the Intentwise Connect podcast, host Sreenath Reddy sits down with Kiri Masters, founder of…
Unlocking new KPIs for growth with Amazon Marketing Cloud
Brands are moving beyond ROAS and embracing full-funnel strategies. In this episode, Joe Shelerud, Co-founder and CEO of Ad Advance, joins Sreenath Reddy to unpack how Amazon Marketing Cloud (AMC) is…
Unlocking Full-Funnel Growth with Walmart Connect
In this episode of the Intentwise Connect Podcast, recorded live at Prosper 2025, Sreenath Reddy sits down with Tommy Wong, Senior Manager of Technology Partnerships at Walmart Connect. They dive…
How to scale your content strategy across a large catalog
David Feinleib, founder and CEO of ITSRAPID, breaks down how to create product content for Amazon, Walmart, and more that can scale across thousands of products in a catalog. He walks through how to…
Formulating data strategy for a global e-commerce brand
Brands sort through thousands of signals every day. Here’s how Nathan Moran, head of growth strategy and analytics at Edgewell, thinks about building a data strategy that can cut through the noise…
The rapid evolution of Amazon PPC ads
George Meressa, CEO of Clear Ads, has worked in digital advertising since 2009. In this conversation with Intentwise CEO Sreenath Reddy, he walks through how the business of PPC advertising itself…
Amazon agency M&A: An acquirer’s perspective
Dan Brownsher, founder and CEO of the Amazon consulting agency Channel Key, has grown his business in part by acquiring other agencies. In this podcast, he breaks down why acquisitions is such a…
How AMC helps execute a full-funnel Amazon strategy
Amazon Marketing Cloud is now available for everyone, whether or not you run DSP ads. AMC now helps you not only measure your Sponsored Ads and DSP campaigns, but it also allows you to create highly…
From Startup to Exit: Lessons Learned from Building an Amazon Agency
John Ghiorso has seen the e-commerce agency landscape evolve from a DIY world to a professionalized, big-money endeavor. In this podcast, Ghiorso talks with Sreenath Reddy about how agency leaders…
Deep dive: The intricacies of brand protection
Brands spend tons of money advertising on e-commerce platforms—but why don’t they reserve some of that for brand protection? Manu Sareen, CEO of i2o Retail, talks through the pervasive brand…
Key Prime Day takeaways beyond just the numbers
You probably already know the top-line numbers about how much Prime Day grew in 2024. But what are all of the lessons lingering beneath the surface? In this podcast, Chris Moe, CEO of Cartograph,…
The state of the M&A landscape for agencies
After a recent lull, M&A activity is on the rise again in the e-commerce space. So how do agencies in particular prepare for an exit, and what kinds of multiples can they expect? Nate Jackson,…
Crafting a unique Walmart Connect strategy
Don’t fall into the trap of a copy-and-paste strategy. To succeed on Walmart Connect, you need to build ad campaigns that take into account the specifics of the platform. In this latest episode of…
BWG Connect: Turn Your Ecommerce Data into Insights
This episode originally aired on the BWG Connect podcast. In this episode, Intentwise SEO Sreenath Reddy outlines for BWG Connect co-founder Aaron Conant the key elements of a good data strategy.…
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Intentwise Connect has published 31 episodes since October 2022, covering topics in Technology.
Intentwise Connect is currently highly active with new episodes every 2 months. Average episode length is 31m.
