It's only a Prototype Podcast by D2M

Episodes 7

Avg. Duration 59m

Activity Dormant

Since Apr 2025

Latest Episode Jul 2025

Publishing Details

Schedule

Every 2 Weeks

Format

Episodic

Hosting

feeds.captivate.fm

About This Podcast

Bringing a physical product to market is never a straight line. It’s messy, unpredictable and full of costly mistakes. It’s only a Prototype is the podcast that tells the real stories behind product innovation. No hype. No polished PR spins. Just honest, hard-won insight from people who’ve lived it. Hosted by Phil Staunton (Founder of D2M product design agency: https://www.design2market.co.uk/) who brings with him a wealth of industry experience and Tom Constable a seasoned podcast host and serial entrepreneur. This show explores the unfiltered reality of designing, prototyping, manufacturing, and launching physical products. Each episode features candid conversations with founders, product leads, engineers and innovation specialists who have faced down challenges in new product development (NPD). We learn what separates commercially successful products from costly flops, exploring real-world decisions, moments of uncertainty, and the lessons learned through failure. This podcast is for you if you’re serious about turning good ideas into great products. Whether you’re: - Leading innovation, product or R&D teams - Founding and growing a product-based business - Managing design and manufacturing processes - Supporting product success through marketing, strategy or operations …you’ll gain practical insight into the challenges that really matter. We cover questions like: - How do you balance innovation with commercial viability? - How can you validate an idea before investing heavily? - How do you manage stakeholder conflict, evolving product requirements or manufacturing risk? - When do you push forward and when do you pivot or walk away? From idea to shelf (and every stage in between), It’s only a Prototype is your behind-the-scenes guide to what it really takes to bring a physical product to life... and make it work.

Podcasting 2.0 Features

episode medium season transcript

Social Media

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Recent Episodes

S1E6 Kickstarter, Copycats, and Comebacks: RiutBag’s Rise

Jul 01, 2025 1h 8m Transcript

In this episode of the podcast, hosts Tom Constable and Phil Staunton engage in a deep conversation with Sarah Giblin, the founder of RiutBag. They explore Sarah's journey as a solopreneur, the…

S1E5 Dyslexia, Deals & Devastation: Jez Williman on the Highs and Lows of Building Physical Products

Jun 12, 2025 1h 14m

In this episode, we sit down with Jez Williman, a British entrepreneur whose journey has seen him build a business from $3 million to over $100 million in sales across 120 countries and then lose a…

S1E4 How AI Is Transforming Product Design

May 29, 2025 53m

Episode Overview:In this episode, hosts Tom Constable and Phil Staunton sit down with industrial designer and AI consultant Rupert Warries to explore how artificial intelligence is reshaping the…

S1E3 Against All Odds: Overcoming Huge Setbacks to Sell 5 Million Worldwide

May 15, 2025 55m

How do you recover from a disastrous TV pitch to build a global children’s brand that sells in over 100 countries? In this episode, we sit down with Rob Law, founder of Trunki, the iconic ride-on…

S1E2 Taming the Dragons whilst Saving the Planet

May 01, 2025 59m

How do you turn a lockdown frustration into a planet-saving product and land investment from two of the UK’s biggest Dragons? In this episode of It’s only a Prototype, we sit down with Lisa Hicks,…

S1E1 Bootstrapped to 800,000 Units Sold Worldwide: The Story Behind Rockit

Apr 17, 2025 44m

How do you go from a family Christmas hack to a globally recognised product used by nearly a million parents? In this episode of It’s only a Prototype, we sit down with Matt Dyson, co-founder of…

Introducing: It's only a Prototype Podcast

Apr 09, 2025 5m Trailer

Welcome to It’s only a Prototype!What does it really take to launch a physical product? Spoiler: it’s messy, it’s unpredictable and it’s never as smooth as the success stories make it sound.Welcome…