Episodes 80
Avg. Duration 24m
Activity Highly Active
Apple Rating 5.0 (5)
Since Mar 2020
Latest Episode Apr 2026

Publishing Details

Schedule
Monthly
Format
Episodic
Consistency
55%
Hosting
feed.podbean.com

About This Podcast

Your Water Education Starts Here. Listen to water treatment industry veteran, Michael Urbans, discuss water filtration and treatment options as they relate to specific issues facing consumers and industry. Topics will include information about contaminants such as the Forever Chemicals (PFOS, GenX), industry best practices. Included will be lighthearted Interviews with industry executives, technicians and business owners.

Explore Statistics

Recent Episodes

Quick Tips: Catalytic Carbon Explained: Chloramine, Sulfur & System Design

Apr 15, 2026 13m

Not all catalytic carbon is the same—and choosing the wrong one can lead to early failure, poor performance, and unhappy customers. In this Quick Tips episode of It’s Your Water, Mike and Denise…

Distribution Systems Explained

Mar 18, 2026 17m

Distribution systems inside softeners and filters may be hidden—but they’re critical to performance. In this Quick Tip, Mike and Denise Urbans explain distributor baskets, hub & laterals,…

CeraPure AC: Skunk-Free Carbon & Smarter Pretreatment

Feb 05, 2026 19m

In this episode of It’s Your Water, Mike Urbans and Derek French (Wateropolis) explain why Cerapure AC is a smart alternative to traditional GAC and KDF—especially for RO pretreatment, whole-house…

Quick Tips: Mixing Media: What Works — and What Doesn’t

Jan 27, 2026 9m

Can you mix filtration media or resins in the same tank? In this Quick Tips episode of It’s Your Water, Mike and Denise explain when mixing media can work — and when it leads to serious problems.…

Quick Tips: When to Use Zeolite Filter Media

Jan 06, 2026 8m

Mike and Denise explain zeolite filter media — what it is, how it works, and when to use it. Learn why zeolite delivers true 5-micron deep-bed filtration and longer filter runs — plus its limits. A…

Quick Tips - Repair or Replace the Softener

Dec 16, 2025 8m

Is it time to repair the water softener—or replace it entirely? Not sure whether to repair or replace the customer's water softener? This Quick Tip breaks down the key signs of aging resin, chlorine…

Quick Tips - Why Isn't the Softener Softening?

Dec 09, 2025 9m

A fast field guide for dealers and service techs.  In this Quick Tip from It’s Your Water, we cover the top reasons a softener stops softening — resin fouling, salt bridging, injector and brine-draw…

Keeping It Young Part 2

Dec 02, 2025 27m

In Part 2 Mike and Greg discuss today’s sales challenges, shifting demographics, CRM habits, rising contaminant concerns, and how younger homeowners are reshaping water treatment. Keeping it Young…

Keeping it Young

Nov 25, 2025 20m

Mike and Greg Shannon of Westfair Water, Bedford, NY discuss "intrapreneurship" - someone who joins a business and grows it like he owns it! They discuss their mutual passion for the water treatment…

Start by Reading the Instructions!

Oct 21, 2025 10m

Mike and a dealer troubleshoot an unsuccessful install of a newly introduced RO.

Microplastics Update

Aug 27, 2025 12m

Microplastics & Nanoplastics -Listen to this short update for the latest industry news. Show Notes - Microplastics Update

One Tank Wonder

Aug 06, 2025 27m

Host, Mike Urbans & Justin Mest of AO Smith discuss HomeShield™, the latest point of entry PFAS reduction system, All in One Tank! HomeShield

S1E5 Ultrafiltration - What it is, how and where to apply it.

Jul 17, 2025 31m

This is a replay of one of our most popular podcasts. Give a listen in preparation for the brand new microplastics podcast.   Michael Urbans and Justin Mest of AO Smith, discuss the basics of…

S1E4 pH Basics You Need to Know

Jun 26, 2025 37m

In this episode of It’s Your Water, Michael Urbans and Justin Mest of Master Water Conditioning, share their expertise on pH and treatment methods for correction of low pH water. Together they…

It's Not Your Dad's Manganese Dioxide Anymore -Pyrolox Advantage

Jun 19, 2025 17m

Mike and Denise discuss oxidation with manganese dioxide treated media - Pyrolox Advantage. The "rules of engagement" for its use, the properties, advantages, benefits and specifications. It is used…

Tackling PFAS with Modular Simplicity

May 15, 2025 24m

Learn how Aqua America, a large water utility, is reducing PFAS at small community well sites with PFAS Guard. Show Notes Tackling PFAS with Modular Simplicity

A Forever Chemical discussion with Calgon Carbon

Apr 04, 2025 32m

Learn why Calgon Carbon's Filtrasorb brand carbon is a leader in PFAS reduction.    Transcription - Calgon Carbon PFAS

Next Generation (continued) Treating City Water & Competing with Your Dad!

Mar 20, 2025 35m

Mike talks with Scott Trafas who left his Dad's business to start up his own - Water Doctor. They get along better than ever.   Transcript - Next Generation Scott Trafas

Next Generation Businesses

Feb 21, 2025 28m

Mike talks with Stephen Evangelista of HQ Water Solutions in Manheim, Pennsylvania about his experience starting up and growing a new residential water treatment company - from scratch! Transcript…

Meter Magic

Jan 30, 2025 30m

Mike and Dave Smith of AqMatic discuss the new AquaMatic Ultrasonic Meter. Show Notes Meter Magic Transcript Meter Magic

Frequently Asked Questions

How many episodes does It's Your Water have?

It's Your Water has published 80 episodes since March 2020, covering topics in Education, Technology.

Is It's Your Water still active?

It's Your Water is currently highly active with new episodes monthly. Average episode length is 24m.

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