JCIRA: Curious and Interesting
Sukki Yoon
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Recent Episodes
S46E3 46.3-6: Wheelchairs, Ads, and Cultural Intelligence
La Ferle, C., Muralidharan, S., & Roth-Cohen, O. (2025). Using Cultural Intelligence (CQ) to Explain Differences Between Gen-Y and Baby Boomer Preferences for Models with Disabilities in…
S46E3 46.3-5: Inclusive Ads, the Swedish Way
Timke, E., & Grow, J. M. (2025). DEI and Sweden’s Middle Way: The Drive for Social Impact Through Inclusive Advertising. Journal of Current Issues & Research in Advertising, 46(3), 362–395.…
S46E3 46.3-4: Doing Gender at Work
Tackett, T. (2025). “Doing Gender” at Work: Women Leaders’ Perspectives on Gender Bias in Advertising Creative Departments. Journal of Current Issues & Research in Advertising, 46(3), 341–361.…
S46E3 46.3-3: When Inclusion Backfires
Ciszek, E., & Lim, H. S. (2025). Performativity in Transgender Inclusive Advertising: An Analysis of Consumer Perceptions of the Bud Light/Dylan Mulvaney Partnership. Journal of Current Issues…
S46E3 46.3-2: The Luxury of Belief
Chinchanachokchai, S. (2025). The Role of Religiosity in Shaping Consumer Reactions to Gay Models in Luxury Ads. Journal of Current Issues & Research in Advertising, 46(3), 304–315.…
S46E3 46.3-1: Inclusive Ads, Different Eyes
Baek, E., Qu, Y., & Oh, G. E. (Grace). (2025). An Investigation into How Personality Traits Shape Perceptions and Response Toward Inclusive Advertising: A Comparison Between Monoethnic and…
S46E2 46.2-6: Reframing Stigma
Lee, Y. J., Yoon, H. J., & Seo, H. Y. (2024). The Role of Fresh Start Mindset (FSM) and Collectivistic Orientation in Mental Health Promotion Messages. Journal of Current Issues & Research in…
S46E2 46.2-4: Luxury Brands, Local Clicks
Huang, J., & Zhou, P. (2024). Causes and Effects of Social Media Engagement in Luxury Fashion Marketing: A Comparative Study Over the COVID Pandemic. Journal of Current Issues & Research in…
S46E2 46.2-5: When Stories Sell
Kim, E. (Anna), Hofmann, V., Ratneshwar, S., & Thorson, E. (2024). Crafting Compelling Narratives: Exploring Three Key Persuasive Drivers and Their Interaction. Journal of Current Issues &…
S46E3 46.2-3: Eco-Curious: The Power of Surprise
van Gogh, R., Poels, K., & Walrave, M. (2024). Better Stick to the Status Quo? Eco-Friendly Product Endorsements by (Large) Lifestyle Instagram Influencers as a Curiosity-Inducing Trigger for…
S46E2 46.2-2: Big vs. Small: What Makes Influencers Successful?
Walter, N., Föhl, U., & Zagermann, L. (2024). Big or Small? Impact of Influencer Characteristics on Influencer Success, with Special Focus on Micro- Versus Mega-Influencers. Journal of Current…
S46E2 46.2.1: Too Green to Be Humble?
Milfeld, T., Pittman, M., & Taylor, C. R. (2024). Green with Arrogance: Dominant Brands Benefit from Arrogant Appeals. Journal of Current Issues & Research in Advertising, 46(2), 137–159.…
S46E1 46.1-5: Who Do You Trust? Consumer Voices in Digital Branding
Diwanji, V. S., Cortese, J., & Lee, J. (2024). Is Consumer Generated Branding the Way Forward for Digital Advertising: Examining the Effects of Message Source, Presentation Format and Involvement…
S46E1 46.1-4: Woke or Broke? Why Social-Issue Ads Trigger Toxic Talk
Feng, Y., & Kim, H. J. (2024). Why Do People Generate Toxic Speech Toward Woke Advertising? The Role of Persuasion Knowledge and Cognitive Dissonance. Journal of Current Issues & Research in…
S46E1 46.1-2: Influencer Secrets: How Expertise and Playfulness Drive Engagement
Kim, M., & Baek, T. H. (2024). Expertise and Playfulness of Social Media Influencers. Journal of Current Issues & Research in Advertising, 46(1), 19–39.…
S46E1 46.1-3: Metaphorically Speaking: Visual Advertising Insights
Khan, M. B., Turner, M., & Butt, A. (2024). Visual Metaphorical Advertising: The Moderating Role of Creativity and the Mediating Role of Informativeness. Journal of Current Issues & Research…
S46E1 46.1-6: Humanizing Brands: Boosting Eco-Friendly Choices
Jeong, H. J. (2024). The Power of Anthropomorphic Appeals for Environmental Corporate Social Responsibility (CSR) Advertising: With Mediation of Psychological Closeness and Moderation of Typefaces.…
S46E1 46.1-1: The Power of Time: How Long-Term Followers Boost Influencer Impact
Breves, P., & Liebers, N. (2024). The Impact of Following Duration on the Perception of Influencers and Their Persuasive Effectiveness Explained by Parasocial Relationship Stages. Journal of…
S45E4 45.4-2: Femvertising: Empowerment or exploitation?
Buckley, A. C., Yannopoulou, N., Gorton, M., & Lie, S. (2024). Guilty Displeasures? How Gen-Z Women Perceive (In)Authentic Femvertising Messages. Journal of Current Issues & Research in…
S45E4 45.4-7: Green consumerism across cultures
Diwanji, V. S., Baines, A. F., Bauer, F., & Clark, K. (2024). Green Consumerism: A Cross-Cultural Linguistic and Sentiment Analysis of Sustainable Consumption Discourse on Twitter (X). Journal of…
Frequently Asked Questions
JCIRA: Curious and Interesting has published 92 episodes since February 2022, covering topics in Science, Social Sciences.
JCIRA: Curious and Interesting is currently dormant with new episodes hourly. Average episode length is 2m.
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