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About This Podcast
K12 EdTech Connection is a candid, no-fluff podcast about how K-12 schools and EdTech companies can work better together.
Hosted by Peter Polygalov, CEO & Founder of EdWave Marketing, and John Faig, Director of Technology at St. Patrick’s Episcopal Day School, each episode brings both sides of the table together: the vendor trying to reach schools, and the K-12 administrator deciding what to buy, pilot, or ignore.
If you care about building EdTech that truly serves teachers and students and about buying it wisely, you’re in the right place.
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Recent Episodes
Why One-and-Done EdTech Dies in the Classroom (with David Platt, CUSD)
Most vendors approach Compton Unified assuming three things: that the money is there, that David Platt controls it, and that he's already interested. Usually none of the three is true. As EdTech…
Two Buyers, Two Systems: Public vs. Private Tech Purchasing (with Chris Bell, HBCSD)
Chris Bell runs technology for Huntington Beach City School District, a K-8 public district with about 4,700 students. John runs tech at a K-8 private school in DC. Same grade levels, completely…
How FEV Tutor Went from Free Pilots to $50M in ARR (with Ryan Patenaude)
Our first guest episode. Ryan Patenaude co-founded FEV Tutor, built it from zero to $50 million in revenue with no outside funding, and scaled to 5,000 employees before the company was acquired in…
When Your K12 Prospect Goes Dark
You had a great demo. They said they'd follow up. Then... nothing.We open with two ghost stories. John's: a CEO who demoed three times over 18 months and never sent a quote. Peter's: an executive who…
Creating Touchpoints with K-12 Buying Committees
Most EdTech vendors either blast the same generic message to everyone, talk to only one person, or try to leapfrog the tech director straight to the superintendent. All three approaches fail.K-12…
Make Your Website an Inbound Lead Generation Machine (Part 2)
Episode 3, Part 2: Make Your Website an Inbound Lead Generation MachineTraditional SEO still matters, but it's declining. In 2026, your content needs to answer questions, not just rank for keywords.…
Make Your Website an Inbound Lead Generation Machine (Part 1)
Episode 3, Part 1: Make Your Website an Inbound Lead Generation MachineMost EdTech websites are expensive digital brochures. They look great, list features, and generate zero qualified leads.In Part…
EdTech Go-To-Market Planning for 2026
It’s a new year—and for K–12 EdTech teams, 2026 is not the year to “do more.” It’s the year to get sharper.In this episode of K–12 EdTech Connection, Peter Polygalov (EdWave Marketing) and John Faig…
How to Leverage K–12 EdTech Conferences as a Vendor
Are K–12 EdTech conferences actually worth it for vendors—or just an expensive field trip? In this episode, we break down how to show up at conferences so buyers actually want to talk to you.EdTech…
Frequently Asked Questions
K12 EdTech Connection has published 9 episodes since December 2025, covering topics in Business, Education.
K12 EdTech Connection is currently highly active with new episodes monthly. Average episode length is 31m.
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