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About This Podcast
The marketing business is like an iceberg. What the public experiences in a :30 second spot on television or online is the tip of the iceberg. So too is the piece of positive publicity about a company or product that someone reads or the piece of persuasive content that lands in their computer or phone. All just the tip of the iceberg.
What’s below the proverbial tip is what this podcast is all about. It’s about the people behind the ideas and the effort that it takes to conceive and produce them. And it’s about all the blood, sweat, and tears these folks gave and the fun and laughter they had while doing it. Most important, the stories we will tell all happened right here in Kansas City.
Our idea is simple. Let’s reach out to all the people who made the Kansas City marketing community what it is today. What we are today is a city of creative powerhouses of all sizes doing work not just across the metro or region, but across the nation and the world.
Welcome to the Kansas City Marketing Legends Podcast!
Brought To You By — evolution Audio Post Production // Springboard Creative // KC Ad Club // PRSA of Kansas City
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Recent Episodes
S3E5 Doug Ballou // Marketing Strategist | F/M/A, Yellow Freight, Blue Window
Doug Ballou calls it "marketing chess.” And after 50 years of playing it, he's earned the title of a grand master. From employee #31 at F/M/A to building Yellow Freight's marketing operation from the…
S3E4 Eric Morgenstern // Founder, Morningstar Communications | Fractional CCO
Eric Morgenstern was doing integrated marketing before the industry had a name for it. Splitting his days between ad accounts and PR accounts at Brewer, serving as Hallmark's national spokesperson,…
S3E3 Jack Schmid // Direct Marketing Pioneer | Founder, J. Schmid & Associates
In this episode of Kansas City Marketing Legends, we sit down with Jack Schmid, a true pioneer who helped put Kansas City on the direct marketing map. From his early days at Fingerhut to launching…
S3E2 Brian Brooker // Creative Leader | GSD&M, Barkley, Bernstein-Rein, Garmin
Brian Brooker didn't just write ads. He wrote campaigns that ran for years and years, helped Southwest Airlines find its voice under the legendary Herb Kelleher, and built a 100-person creative org…
S3E1 Season Two Wrapped. Time for Season Three!
Season Three of KC Marketing Legends kicks off the way every good conversation should, by looking back before looking forward. Sam and Mike reunite to dig into the common threads that ran through…
S2E13 Pete Kovac // NKH&W
Pete Kovac is an absolute legend in the advertising world and a founding partner of the iconic agency NKH&W. Pete’s been part of the Kansas City marketing scene for decades, with a career that…
S2E12 Jim Glynn // Glynn Devins
Up next is Jim Glynn, the co-founder of the legendary senior living agency Glynn Devins. Jim and his partner George Devins started from scratch and built one of the most respected firms in the senior…
S2E11 David Westbrook // Corporate Communications Group
David Westbrook has shaped Kansas City’s marketing and communications world in a big way. He’s the founder of Corporate Communications Group, and his story is incredible. From navigating challenges…
S2E10 Harry Campbell // Sprint/Embarq
Harry Campbell’s name comes up a lot when you talk about marketing in Kansas City — and for good reason. He’s had a standout career that’s taken him from Procter & Gamble to Sprint, with several…
S2E9 Nick Vedros // Vedros Photography
Nick Vedros is a true legend in visual storytelling. Nick’s photography has taken him all over the world, from right here in Kansas City to big stages with some of the biggest brands, top…
S2E8 Matt Anthony // VML
If you’ve listened to this podcast before, chances are you’ve already heard his name. Matt Anthony isn’t just a Kansas City advertising legend — he’s one of the foundational forces behind it. Trace…
S2E7 Deb Turpin // River City Studio
Deb Turpin didn’t just ride the waves of change in the design world — she helped shape them.Back in 1985, Deb co-founded River City Studio and built it from the ground up into one of Kansas City’s…
S2E6 Mike Goff // Sprint
Mike Goff is someone who’s left a lasting mark not just on Kansas City, but on the national and global stage. Mike’s career spans the agency world, the corporate world, and now the fast-growing space…
S2E5 Joe Greene // American Century/Bernstein-Rein
Joe Greene is a true marketing heavyweight whose career spans both the client and agency worlds. From launching groundbreaking mortgage campaigns at Dreyfus to helping American Express dig out of a…
S2E4 Siobhan Lesley // Valentine Radford/Walz Tetrick
Today, we’ll hear the inspiring journey of Siobhan Lesley — one of the forces behind the success of Valentine Radford, one of Kansas City’s legendary agencies, where she rose all the way to…
S2E3 Al Eidson // Eidson & Partners
From the cockpit to the boardroom, Al Eidson’s career is a masterclass in leadership and reinvention. He started out flying C-141 cargo planes across the Pacific in the Air Force, then moved into the…
S2E2 Ann Willoughby // Willoughby Design
Season Two kicks off with the trailblazing Ann Willoughby, founder of Willoughby Design. Her story begins in the aisles of a small department store in Hattiesburg, Mississippi, where she sketched…
S2E1 Welcome to Kansas City Marketing Legends Season 2
Welcome to Season Two of Kansas City Marketing Legends!After the incredible energy and inspiring conversations of Season One, we knew we had to come back for more. This season, we’re diving even…
S1E11 Season 1 // It's a Wrap
As they say, it's a wrap! Season One of Kansas City Marketing Legends is in the books. We are extremely grateful to all of you who have listened to our conversations with the legends of Season One…
S1E10 Becky Blades // Blades & Associates
Becky Blades is the ultimate startist. Her second book is titled Start More Than You Can Finish. That certainly describes Becky to a tee.As you will hear into this episode of Kansas City Marketing…
Frequently Asked Questions
Kansas City Marketing Legends has published 29 episodes since May 2024, covering topics in Business, Marketing.
Kansas City Marketing Legends is currently highly active with new episodes every 2 weeks. Average episode length is 56m.
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