Keep It Integrated

Keep It Integrated

Kristin Comeforo

Episodes 68
Avg. Duration 10m
Activity Dormant
Since Jan 2023
Latest Episode Oct 2025

Publishing Details

Schedule
Every Few Days
Format
Episodic
Consistency
62%
Hosting
anchor.fm

Contact & Outreach

About This Podcast

The podcast where we talk about everything MARCOM, and of course, where we always keep it integrated. Join Kristin Comeforo and Sarah Miner as we engage with experts who help us uncover and unpack key trends and best practices in the industry. This content is sponsored by the University of Hartford's online graduate program in Integrated Communication and Crested Communication, its Student-Run Agency. Follow us on X for our take on daily MARCOM news, and on YouTube for added visual content!

Explore Statistics

Recent Episodes

S5E37 Daily Drip Wednesday October 15, 2025

Oct 15, 2025 4m

The final rung on the Creative Effectiveness Ladder: Enduring Icon**We'll be taking a bit of a break, so enjoy this Daily Drip - We'll be back with full episodes Soon!**

S5E36 Daily Drip Tuesday October 14, 2025

Oct 14, 2025 5m

The 5th rung on the Creative Effectiveness Ladder: Commercial Triumph

S5E35 Daily Drip Monday October 13, 2025

Oct 13, 2025 5m

The 4th Rung on the Creative Effectiveness Ladder: Brand Builder

S5E34 Daily Drip Friday October 10, 2025

Oct 10, 2025 3m

Level 3 of the Creative Effectiveness Ladder: The Sales Spike

S5E33 Daily Drip Thursday October 9, 2025

Oct 09, 2025 3m

Level 2 of the Creative Effectiveness Ladder: The Behavioral Breakthough

S5E32 Daily Drip Wednesday October 8, 2025

Oct 08, 2025 4m

The Creative Effectiveness Ladder - 1st Level: The Influential Idea

S5E31 Daily Drip Tuesday October 7, 2025

Oct 07, 2025 4m

Looking for a best practices tool for Creative Effectiveness? Cannes Lions & WARC's Effectiveness Ladder has got you covered...

S5E30 Daily Drip Monday October 6, 2025

Oct 06, 2025 4m

Attention drives ROI and Creative Commitment Drives Attention....

S5E29 Daily Drip Friday October 3, 2025

Oct 03, 2025 5m

There's so much to learn from the Cannes Lions - let's talk about Creative Impact.

S5E28 Daily Drip Thursday October 2, 2025

Oct 02, 2025 4m

Throwing it back to 1999 with a Coca Cola crisis in Europe. They needed to study up on the 5 C's of crisis communication and failed the exam!

S5E27 Daily Drip Wednesday Oct. 1, 2025

Oct 01, 2025 4m

Why Tylenol 1982 is a case study in every crisis communication book.

S5E26 Daily Drip Tuesday Sept. 30, 2025

Sep 30, 2025 5m

Tylenol and source credibility - it's more about what the audience believes!

S5E13 Daily Drip Monday Sept. 29, 2025

Sep 29, 2025 5m

Political pot holes and the debate over whether the GAP has fallen into one.

S4E24 Daily Drip Friday September 26, 2025

Sep 26, 2025 4m

I wish I had come up with this! Said David Ogilvy and, me, Kristin Comeforo! Hyundai delivers a home run with their "Night Fishing" execution. The touchpoint? Branded content/Branded Entertainment.

S5E23 Daily Drip Thursday September 25, 2025

Sep 25, 2025 3m

Masterful use of Tik Tok as a touchpoint - a discussion of Hilton's "For the Stay" case study.

S5E22 Daily Drip Wednesday September 24, 2025

Sep 24, 2025 4m

Advertising isn't dead, or dying! I promise! (Stay tuned for tomorrow's drip for one good example of how/why!)

S5E21 Daily Drip Tuesday September 23, 2025

Sep 23, 2025 4m

Platformability & Transmedia Storytelling - what do they mean for touchpoint strategy?

S5E20 Daily Drip Monday September 22, 2025

Sep 22, 2025 3m

The evolution of touchpoints and how to match touchpoints to your marketing funnel.

S5E19 Daily Drip Friday Sept. 19, 2025

Sep 19, 2025 4m

Music, memory, and why it's important to pay for the "big songs" to maximize marcom impact.

S5E18 Daily Drip Thursday Sept. 18, 2025

Sep 18, 2025 4m

Ben & Jerry's battle with Unilever over its social justice positioning. Authenticity is always key and Unilever is better off letting Ben & Jerry's be Ben & Jerry's.

Frequently Asked Questions

How many episodes does Keep It Integrated have?

Keep It Integrated has published 68 episodes since January 2023, covering topics in Business, Marketing.

Is Keep It Integrated still active?

Keep It Integrated is currently dormant with new episodes every few days. Average episode length is 10m.

How do I contact Keep It Integrated for sponsorship or guest appearances?

Sign up on Grep.FM to access contact details for Keep It Integrated, including email and social media links.

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