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S5E37 Daily Drip Wednesday October 15, 2025
The final rung on the Creative Effectiveness Ladder: Enduring Icon**We'll be taking a bit of a break, so enjoy this Daily Drip - We'll be back with full episodes Soon!**
S5E36 Daily Drip Tuesday October 14, 2025
The 5th rung on the Creative Effectiveness Ladder: Commercial Triumph
S5E35 Daily Drip Monday October 13, 2025
The 4th Rung on the Creative Effectiveness Ladder: Brand Builder
S5E34 Daily Drip Friday October 10, 2025
Level 3 of the Creative Effectiveness Ladder: The Sales Spike
S5E33 Daily Drip Thursday October 9, 2025
Level 2 of the Creative Effectiveness Ladder: The Behavioral Breakthough
S5E32 Daily Drip Wednesday October 8, 2025
The Creative Effectiveness Ladder - 1st Level: The Influential Idea
S5E31 Daily Drip Tuesday October 7, 2025
Looking for a best practices tool for Creative Effectiveness? Cannes Lions & WARC's Effectiveness Ladder has got you covered...
S5E30 Daily Drip Monday October 6, 2025
Attention drives ROI and Creative Commitment Drives Attention....
S5E29 Daily Drip Friday October 3, 2025
There's so much to learn from the Cannes Lions - let's talk about Creative Impact.
S5E28 Daily Drip Thursday October 2, 2025
Throwing it back to 1999 with a Coca Cola crisis in Europe. They needed to study up on the 5 C's of crisis communication and failed the exam!
S5E27 Daily Drip Wednesday Oct. 1, 2025
Why Tylenol 1982 is a case study in every crisis communication book.
S5E26 Daily Drip Tuesday Sept. 30, 2025
Tylenol and source credibility - it's more about what the audience believes!
S5E13 Daily Drip Monday Sept. 29, 2025
Political pot holes and the debate over whether the GAP has fallen into one.
S4E24 Daily Drip Friday September 26, 2025
I wish I had come up with this! Said David Ogilvy and, me, Kristin Comeforo! Hyundai delivers a home run with their "Night Fishing" execution. The touchpoint? Branded content/Branded Entertainment.
S5E23 Daily Drip Thursday September 25, 2025
Masterful use of Tik Tok as a touchpoint - a discussion of Hilton's "For the Stay" case study.
S5E22 Daily Drip Wednesday September 24, 2025
Advertising isn't dead, or dying! I promise! (Stay tuned for tomorrow's drip for one good example of how/why!)
S5E21 Daily Drip Tuesday September 23, 2025
Platformability & Transmedia Storytelling - what do they mean for touchpoint strategy?
S5E20 Daily Drip Monday September 22, 2025
The evolution of touchpoints and how to match touchpoints to your marketing funnel.
S5E19 Daily Drip Friday Sept. 19, 2025
Music, memory, and why it's important to pay for the "big songs" to maximize marcom impact.
S5E18 Daily Drip Thursday Sept. 18, 2025
Ben & Jerry's battle with Unilever over its social justice positioning. Authenticity is always key and Unilever is better off letting Ben & Jerry's be Ben & Jerry's.
Frequently Asked Questions
Keep It Integrated has published 68 episodes since January 2023, covering topics in Business, Marketing.
Keep It Integrated is currently dormant with new episodes every few days. Average episode length is 10m.
Sign up on Grep.FM to access contact details for Keep It Integrated, including email and social media links.
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