Keep It Local | Local Media Association
Local Media Association
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S1E20 Rising Star in Innovation: Ruby Jones on Community Storytelling, Media Literacy and the Future of Local News
What happens when a journalist sees critical gaps between communities and local media?For Ruby Jones, the answer was to build something entirely new.Ruby is the founder of Empower Media Exchange, a…
S1E19 2025 Digital Innovation Awards | Local Media Association
Local Media Association revealed its 2025 Digital Innovation Awards on Wednesday, celebrating the local media organizations, journalists and teams pushing the industry forward through creativity,…
S1E18 1 Year of Keep It Local: The Ideas, Strategies and Trends Shaping Local Media
This special anniversary episode of Keep It Local, a podcast from the Local Media Association, looks back at a full year of conversations with leaders across the local news industry.Host Ryan Welton…
S1E17 The Opportunity for Local Media Companies With Reels
Vertical video is rapidly becoming one of the most powerful tools available to local media companies — both for audience engagement and new revenue opportunities.In this episode of Keep It Local,…
S1E16 How broadcast stations can turn “Best Of” into a 6-figure revenue engine
For decades, “Best Of” programs have been associated with newspapers. But broadcast stations are increasingly discovering they may be even better positioned to win in this space.Julie Foley of Second…
S1E15 Winning with zero- and first-party data with Todd Handy
Third-party data is fading. Privacy regulations are tightening. Platform referrals are shrinking.So what’s the plan?On this episode of Keep It Local, Ryan Welton is joined by Todd Handy, CEO of…
S1E14 Looking ahead to AI in 2026: Ways newsrooms can use it well
Ethan Holland joins the Keep It Local podcast from Local Media Association to discuss the real state of AI in 2026 — from newsroom workflows and ethics to emerging tools that are reshaping how…
S1E13 How news audiences feel about AI use by newsrooms: What a new LMA–Trusting News survey reveals
As artificial intelligence becomes more common in journalism, one question matters most: what do audiences actually think about newsrooms using AI?In this episode of Keep It Local, host Ryan Welton…
S1E12 How Lookout Local is proving local journalism can work | Keep It Local
Lookout Local turns five this year — and its story offers one of the clearest roadmaps yet for rebuilding local journalism.In this episode of Keep It Local, host Ryan Welton talks with Ken Doctor,…
S1E11 How newsrooms can win on Giving Tuesday — and keep the momentum going all year long | Keep It Local
Giving Tuesday strategies for newsrooms with LMA’s Kristyn CooperShow Notes:On this episode of Keep It Local, host Ryan Welton sits down with Kristyn Cooper, director of fundraising initiatives at…
S1E10 How local media can build recurring revenue like SaaS companies | Keep It Local
In this episode of Keep It Local, host Ryan Welton interviews Todd Handy, founder of Disruptive Impact and board member for the Local Media Association, about his new report, The SaaS-ification of…
S1E9 Mapping the future of LGBTQ+ media with Dana Piccoli of News Is Out | Keep It Local
Description:In this episode of Keep It Local, Ryan Welton talks with Dana Piccoli, managing director of News Is Out, about the LGBTQ+ Media Mapping Project — a first-of-its-kind national effort to…
S1E8 How PubGen.AI Is reinventing the newsroom CMS with AI | Jon Rust, Sho Rust & Michael Machiah
In this episode of Keep It Local, host Ryan Welton of Local Media Association sits down with John Rust, Sho Rust, and Michael Machiah to talk about PubGen.AI, an AI-powered content management system…
S1E7 How The Baltimore Times Uses AI to Build Trust and Innovate Local News | Paris Brown, Keep It Local Ep. 7
At a time when many local newsrooms fear artificial intelligence, The Baltimore Times is leaning in. In this episode of Keep It Local, host Ryan Welton talks with Paris Brown — one of Local Media…
S1E6 Back-to-School strategies that build audience, revenue and trust | David Arkin, Keep It Local Ep. 6
Description:Back-to-school isn’t just a moment on the calendar — it’s a major opportunity for local newsrooms to deliver value, grow audience, and drive new revenue.In this episode of Keep It Local,…
S1E5 How QCity Metro’s Bethany Lane grew donor revenue with honesty, humor & bold asks | Bethany Lane, Keep It Local Ep. 5
In this episode of Keep It Local, host Ryan Welton talks with Bethany Lane, revenue strategist at QCity Metro in Charlotte, N.C., and a Local Media Association Innovator of the Year.Bethany shares…
S1E4 The business of local journalism starts with trust | Liz White Notarangelo, LMA/LMF co-CEO, Keep It Local Ep. 4
In this episode of Keep It Local, Ryan Welton sits down with Liz White Notarangelo, co-CEO of Local Media Association and Local Media Foundation, for a frank and energizing conversation on the real…
S1E3 The importance of Black-owned local media: John Celestand on Knight x LMA BloomLab, AI and community trust | John Celestand, Keep It Local Ep. 3
John Celestand joins Keep It Local host Ryan Welton to talk about his work with the Knight x LMA BloomLab.🎙️ Topics Covered:What the Knight x LMA BloomLab is and how it worksSupporting 25 Black-owned…
S1E2 Collaboration over competition: How Oklahoma Media Center is strengthening local news | Rob Collins, Keep It Local Ep. 2
Episode 2 title:Collaboration over competition: How Oklahoma Media Center is strengthening local newsEpisode description / show notes:In this episode of Keep It Local, host Ryan Welton chats with Rob…
S1E1 Storytelling that pays: Inside the Branded Content Project | Shannon Kinney, Keep It Local Ep. 1
Episode 1 title: Storytelling that pays: Inside the Branded Content ProjectEpisode description / show notes:In our debut episode of Keep It Local, host Ryan Welton sits down with Shannon Kinney,…
Frequently Asked Questions
Keep It Local | Local Media Association has published 20 episodes since April 2025, covering topics in Business, Business News.
Keep It Local | Local Media Association is currently highly active with new episodes monthly. Average episode length is 25m.
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