Keep What You Earn
Shannon Weinstein
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Recent Episodes
S1E858 Three Ways Your Profit Is Lying to You as a Med Spa Owner
There are three big ways profit can distort reality: inaccurate revenue tracking, blended service margins, and poor cash flow visibility. Understanding these numbers helps you make better financial…
S1E857 Unlocking Membership Success: Margins, Utilization, and Growing Patient Value
Hip programs are often used to create predictable cash flow, but recurring revenue alone does not guarantee profitability. Too often, practices focus on recurring revenue while overlooking the…
S1E856 The Three Keys to Med Spa Compensation: Hourly, Revenue Sharing, and Bonuses
Compensation is one of the hardest operational systems to get right in a med spa. If the structure feels unclear or unfair, it quickly creates tension between providers, leadership, and the overall…
S1E855 Transforming Patient Aftercare with Technology to Reduce Cancellations and Malpractice Risks
Most med spas focus heavily on the procedure itself, but patient experience is shaped just as much by what happens before and after treatment. In this episode, I sit down with Lars Hegelson, founder…
S1E853 Why Niching Down in Medical Aesthetics Can Skyrocket Your Practice Growth
For a long time, I avoided narrowing my focus because it felt like the fastest way to limit my opportunities. I built my business by saying yes to a wide range of clients, thinking that was the best…
S1E853 Protecting Your Ownership: Capital Mistakes Med Spa Founders Must Avoid
If you're building a business without thinking about ownership structure, equity, and long-term strategy, you're taking on more risk than you realize. The way your company is set up from day one—your…
S1E852 How to Guide Med Spa Patients to Their Best Results
If you're saying yes to every patient request, you're not delivering better service—you're creating inconsistency in your results, your operations, and your revenue. That "do whatever the patient…
S1E851 Why Every Med Spa Needs Treatment Plans to Maximize Results, Retention, and Revenue
If your med spa is still operating transaction by transaction, you're capping your revenue, your retention, and your enterprise value. Selling individual services might generate short-term cash—but…
S1E850 Moving from Information Overload to Focused Growth in Your Med Spa Practice
If your med spa is growing but you feel buried in dashboards, reports, and disconnected data, you don't have a data problem—you have a focus problem. Growth without clarity leads to slower decisions,…
S1E849 Building Strong Policies to Reduce Refunds and Chargebacks in Your Aesthetics Practice
Chargebacks and refunds aren't just frustrating—they're one of the clearest indicators of operational breakdown inside your medical practice. If you're issuing refunds quickly or letting disputes…
S1E848 Avoiding Double Stress: Steps to Successfully Grow Your Practice
Opening a second location sounds like growth—but if the first location isn't fully optimized, expansion can quickly turn into double the stress without double the profit. I see this all the time with…
S1E847 Stop Guessing, Start Monetizing Every Square Foot for Maximum Practice Profit
A new device, a trending wellness service, a treatment every competitor suddenly seems to offer...In the aesthetics industry, the pressure to add the "next big thing" can be constant. But every…
S1E846 Are You Ready to Expand? The Five Vital Financial Signs for Med Spa Owners with Audrey Neff
If you run a 1–2 location med spa and want the option to scale or sell in the next few years, the way you build your business today determines whether buyers see opportunity—or risk. In this episode,…
S1E845 Why Med Spa Memberships and Gift Cards Can Distort Your Profit Calculations
Recurring revenue sounds smart. Memberships, prepaid packages, and gift cards can create a surge in cash flow for med spas — but without proper financial tracking, they can distort your profit…
S1E844 How Med Spa Owners Build a Sellable Practice
If you own a 1–2 location med spa and want the option to scale or sell in the next 3–5 years, this episode breaks down what actually makes an aesthetics practice valuable — beyond surface-level…
S1E843 We'll Be Right Back
In today's quick episode, I'm sharing that Keep What You Earn will be taking a short holiday break — and I have some exciting updates for 2026. We're adding more listener interaction, including live…
S1E842 Making Accountability Part of Your Culture with Gina Cotner
Today, I'm joined by Gina Cotner, founder and CEO of Athena Executive Services. Gina shares her journey from executive assistant to building one of the top virtual assistant firms in the country. We…
S1E841 The Truth About IRS Audits
In this episode, I'm breaking down the fears and myths around IRS audits. I compare getting audited to getting pulled over—it feels intimidating, but it's usually not as bad as you think. I'll walk…
S1E840 Your Stress-Free Guide to Year-End Financial Planning
In this episode, I'm sharing practical, tactical advice to help you manage your year-end finances with confidence. It's easy to feel rushed this time of year, but slowing down and focusing on a few…
S1E839 From Discount Spa to Respected Practice with Brooks Loughry
In this episode, I sit down with Brooks Loughry, who brings over 20 years of experience in the aesthetic medical industry. We talk about how medical spas have evolved, what it takes to stand out in…
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Keep What You Earn has published 853 episodes since August 2021, covering topics in Business, Entrepreneurship.
Keep What You Earn is currently highly active with new episodes every few days. Average episode length is 22m.
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