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From Engineering to Insights: Rakesh Patel’s Journey Through Marketing Research
In this episode of Key Takeaways, Chuck Murphy and Maggie Bright sit down with Rakesh Patel, Senior Manager of Market Research Insights & Intelligence at Allstate, to discuss his unexpected…
How to Become an Innovation Superhero: The X’s and O’s of Successful Innovation Sessions
Key TakeawaysTailor each workshop with the right combination of guidelines, team size, and focus, ensuring flexibility to adjust as the session evolves.Non-judgmental brainstorming is critical to…
The Fitness World of Gen X
Key Takeaways:Gen X is less likely to work out at the gym or use fitness memberships compared to other generations.A clear lack of fitness programming specifically for Gen XGen X has a different…
The Future of Qualitative Research
Key Takeaways:Resurgence of In-Person Research: After a significant shift to digital methodologies during COVID, there’s renewed interest in face-to-face research. In-person settings provide unique,…
Exploring Wellness Tech: Past, Present, and Future
Chuck, Sarah and Maggie discuss the current state of health trackers. From the Fitbits to the modern Apple watch, they examine who is using these tools and how they influence our behaviors. Key…
Category Clarity: Why it Matters for Your Brand
Maggie and Chuck talk about knowing your category within your market, and how that can have a great impact on how you do business. Key Takeaways:How to know your categoryCompanies that know their…
Market Segmentation and How To Use Them
Key Takeaways:What is the right number of segmentation for your project?Experiences with using large vs. smaller segmentsPros and cons of segmentation sizeOur experiences working with unique projects…
Inflation and Fitness Spending
Key Takeaways:How has inflation impacted spending when it comes to health and fitness?Is health and fitness a luxury item or more of a staple?With “back to office” becoming more prominent, how it is…
Career in Market Research with Olga Sajkowski
Key Takeaways:• What it’s like working at a major brand company• The pros/cons of doing research vendor side• The pros/cons of doing research client side• The future of qualitative research Quotes:“I…
The Art of Public Speaking
Key Takeaways:Best practices for delivering a presentationIndividual fears about public speakingTips for a smooth deliveryHow public speaking is good for your careerHow practice can make…
The Rise of Online Fitness
In This Episode:The entire sector of “online fitness” has seen a huge increase in interest among consumers, thanks to COVID. We sit down in today’s podcast and talk about what that looks like, if…
First Year Reflections of Market Researchers
In This Episode:Chuck sits down with two first year marketing researchers and discusses what their first year in the field was like. We discover the things they found easy, stuff that was difficult…
Where Do Consumers Stand On Sustainability?
Key Takeaways:Consumer attitudes on retailers responsibility around sustainabilityOpportunities for mission-driven brands to connect with consumersMurphy Research’s Path to Purpose study that measure…
5 Creative Ways to Communicate a Segmentation
Key Takeaways:Challenges when starting a segmentationCreative ways to communicate a segmentationImportance of stakeholder inclusion in the beginning of the processResources:Should Your Segmentation…
What Makes a Great Researcher?
Key Takeaways:What is market research?What qualities make a great researcher?What do we look for in candidates?Murphy Research’s work culture.Resources:Join our team! Murphy Research’s careers…
Are Americans Done With New Year's Resolutions? | Key Takeaways
Key Takeaways:How many Americans are making New Year’s resolutions?Discussing the drastic decline of resolution making.What are Americans' top New Year's resolutions?How shifting attitudes in…
Frequently Asked Questions
Key Takeaways has published 16 episodes since February 2022, covering topics in Business, Marketing.
Key Takeaways is currently declining with new episodes every 2 months. Average episode length is 42m.
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