Klassen's Value Creators Podcast
Klassen Group Inc.
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Recent Episodes
09 - The 4Ps of Value Creation
The 4Ps of Value CreationIf Klassen exists to create value, the next question is simple: how do we actually do that?In this episode of the Value Creators Podcast, Travis sits down with Chief…
08 - A Structure to Create Value
A Structure to Create ValueAs Klassen grows, one of the biggest challenges is keeping clarity and alignment across a growing team. What once worked through small groups and informal conversations…
07 - The Value Stick
As Felix Oberholzer-Gee puts it, "The value stick is a simple but powerful tool. It reminds us that great strategy is about expanding the space between willingness to pay and willingness to sell—for…
06 - The Klassen Promise
Travis Klassen and Greg Reese discuss the Klassen Promise, which encapsulates the company's mission, vision, and value proposition. The mission is to create value for customers, employees, vendors,…
05 - The Klassen Code: We Own Our Freedom and Responsibility
"As Larry Senn once said, 'Every company has a culture—whether they've defined it or not. The question is whether that culture is happening by design or by default.'In our last episode, we introduced…
04 - The Klassen Code: We Improve
"As Larry Senn once said, 'Every company has a culture—whether they've defined it or not. The question is whether that culture is happening by design or by default.'In our last episode, we introduced…
03 - The Klassen Code: We Are Honest
"As Larry Senn once said, 'Every company has a culture—whether they've defined it or not. The question is whether that culture is happening by design or by default.'In our last episode, we introduced…
02 - The Klassen Code: We Value People
"As Larry Senn once said, 'Every company has a culture—whether they've defined it or not. The question is whether that culture is happening by design or by default.'In our last episode, we introduced…
01 - Create Value or Die
Why does Klassen exist? In our Value Creation Guide, we sum up our mission in two words: Create Value. More fully, we say Klassen exists to create value for customers, employees, vendors, and…
Frequently Asked Questions
Klassen's Value Creators Podcast has published 9 episodes since May 2025, covering topics in Business, Management.
Klassen's Value Creators Podcast is currently active with new episodes every 2 weeks. Average episode length is 21m.
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